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Michael Bürgi

New Jersey, New York

Senior Editor, Media Buying and Planning at Digiday

Veteran journalist & communicator focused on marketing/media/content. Currently Sr editor @digiday. Devout Knicks fan, amateur marine biologist, avid foodie.

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Articles

  • Under Hyve Group's ownership, Possible conference expands its offerings

    1 week ago | digiday.com | Michael Bürgi

    While ShopTalk schedules something on the level of 50,000 such meetings, the scaled down version for Possible is closer to 3,000 according to Mark Shashoua, CEO of Hyve Group. Even MMA Global, the organization that co-founded Possible and remains the marketing driving force behind it, is purchasing several meetings to showcase some of its knowledge to interested parties.

  • Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

    1 week ago | digiday.com | Michael Bürgi

    This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances.

  • Brandtech's Pencil unit makes use of Google's Veo 2 tech to craft AI content in hours, not weeks

    2 weeks ago | digiday.com | Michael Bürgi

    By Michael Bürgi  •  April 10, 2025  • Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems to still be in saving time and money for creative output and execution. The latest example, Digiday has learned, comes from Brandtech Group’s Pencil unit, which is charged with offering AI-driven creative marketing solutions for a number of clients.

  • Media Buying Briefing: What’s going on with the holding companies in India?

    2 weeks ago | digiday.com | Michael Bürgi

    This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of the agency holding companies operating in the country, as well as a few independent media agencies.

  • Media Buying Briefing: What’s going on with the holding companies in India?

    2 weeks ago | flipboard.com | Michael Bürgi

    1 day agoNew York CNN — A fluke of social media rumor-mongering just served up the closest thing to a crystal ball as you can get on Wall Street. And for President Donald Trump, it’s a glimpse at a future where he can be the market hero. If he’s paying attention. Stocks tumbled Monday as investors around the …

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