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Michael Bürgi

New Jersey, New York

Senior Editor, Media Buying and Planning at Digiday

Veteran journalist & communicator focused on marketing/media/content. Currently Sr editor @digiday. Devout Knicks fan, amateur marine biologist, avid foodie.

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Articles

  • These conversations were captured at Digiday's studio at Possible

    1 week ago | digiday.com | Michael Bürgi

    Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →After nearly 30 conversations with a variety of executives attending Possible last week in Miami, a few topics bubbled to the surface, from a cooling of the merger and acquisition market to the opportunities and challenges of retail media, to the power of sports to unify a divided country and world.

  • At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

    1 week ago | digiday.com | Ronan Shields |Seb Joseph |Michael Bürgi

    Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday. In particular, some asked how it can be applied to ease the challenges advertisers face due to the fragmented digital landscape.

  • Economic uncertainty bubbles up in conversations on first day of Possible

    2 weeks ago | digiday.com | Michael Bürgi

    By Michael Bürgi  •  April 29, 2025  • Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty much can’t. At least that’s the message being delivered by executives who swung by the Digiday Studio at the Possible conference on Day 1, which got underway in Miami on Monday.

  • Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

    2 weeks ago | digiday.com | Michael Bürgi

    This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing consumer habits?

  • A look inside Possible's content this year

    3 weeks ago | digiday.com | Michael Bürgi

    The Possible conference, trade show and kibbitz-fest kicks off on Monday in Miami, its third year of existence. And while it has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.

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