Michael Bürgi

1 week ago | digiday.com | Michael Bürgi

By Michael Bürgi  •  May 30, 2025  • Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, who’s been running Accenture Song’s Americas unit for the last 17 months but is a longtime Accenture vet.

1 week ago | digiday.com | Michael Bürgi

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms offering their brand of “unique” or “proprietary” solutions, does a personal touch or the offer of being a “partner” media agency matter anymore?

2 weeks ago | digiday.com | Michael Bürgi

Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, and Stagwell precursor MDC Partners. Woolmington has also channeled that experience into startups.

2 weeks ago | digiday.com | Michael Bürgi

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →OK, ad marketplace — media buyers, marketers and all associated media players — what you just experienced this past week wasn’t an upfront. It was a sportsfront. Sports content, both live games and all manner of shows around sports, dominated the upfront presentations like no other source of programming.

3 weeks ago | digiday.com | Michael Bürgi

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings.