Michael Bürgi
Senior Editor, Media Buying and Planning at Digiday
Veteran journalist & communicator focused on marketing/media/content. Currently Sr editor @digiday. Devout Knicks fan, amateur marine biologist, avid foodie.
Articles
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1 week ago |
digiday.com | Michael Bürgi
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →Omnicom this week is in the midst of announcing several of what it says are first-mover partnerships with major platforms, having just unveiled ones with Disney and Walmart yesterday. The mission is to build expertise around and access to live content, shopping and conversation.
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1 week ago |
digiday.com | Michael Bürgi
By Michael Bürgi • June 16, 2025 • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →Cannes Lions used to be the place to see and be seen for creative excellence. But for the last 15 years or so, media companies and platforms have steadily muscled their way onto the beaches along the Croisette and the stages of the Palais des Festivals.
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1 week ago |
digiday.com | Michael Bürgi
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →Cannes Lions is officially underway, and holding company Omnicom is wasting little time forging ahead with unveiling partnerships with major publishers and platforms as it digs deeply into harnessing the power of ‘live’ — be it live sports, live shopping or even live-streaming.
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1 week ago |
digiday.com | Michael Bürgi
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →There’s a threat to the creative side of the agency business, and it’s called generative AI. News announcements in the past few weeks have drilled that home, as Meta and other publishers announce ways to make it easier for brands to make their own ads using generative AI.
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2 weeks ago |
digiday.com | Michael Bürgi
By Michael Bürgi • June 13, 2025 • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →As thousands of agency folk grab their passports, sunblock and antacids to head to Cannes next week for the annual Lions fest, Omnicom has quietly hammered out its strategy and message it take to the Croisette.
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