-
3 days ago | 
digiday.com | Ronan Shields
By Ronan Shields • June 4, 2025 • The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem. Deal Desk’s official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted in New York City, June 4.
-
4 days ago | 
digiday.com | Ronan Shields
IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance, as well as addressing some of the fundamental challenges that generative AI and LLMs pose to content monetization.
-
1 week ago | 
digiday.com | Ronan Shields
By Ronan Shields • May 29, 2025 • As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early.
-
2 weeks ago | 
digiday.com | Ronan Shields
The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a new world order, one where Big Tech and independents operate in separate spheres. That’s the opinion of several Digiday sources consulted in the days since the May 14 announcement, with some wondering what the second-order impact, or opportunity for both independent DSPs and sell-side players.
-
3 weeks ago | 
digiday.com | Ronan Shields
By Ronan Shields • May 14, 2025 • Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources.
-
1 month ago | 
digiday.com | Ronan Shields
Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant bounced back with a performance that reminded everyone why it’s long been the industry’s golden child.
-
1 month ago | 
digiday.com | Ronan Shields |Seb Joseph |Michael Bürgi
Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday. In particular, some asked how it can be applied to ease the challenges advertisers face due to the fragmented digital landscape.
-
1 month ago | 
digiday.com | Seb Joseph |Ronan Shields
Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →Google isn’t known for saying sorry so the fact that it’s offering something close to a mea culpa at an industry conference in Miami says a lot about the chaos its Chrome cookie plan has unleashed. Last week, the company announced that it would continue to permit third-party cookies in its web browser Chrome, upending nearly six years of planning for many.
-
1 month ago | 
digiday.com | Ronan Shields
Two deals stood out during the Q1 wave of consolidation in the ad tech and martech landscape, with activity from agency holding companies piquing interest: Publicis Groupe bought Lotame, while WPP acquired InfoSum. These deals were notable as they represented holding companies writing big checks for ad tech or martech assets — let’s put the pending InterPublic Group (read Acxiom) merger with Omnicom to one side for now — rare occurrences in recent years, compared to similar M&A in the 2010s.
-
1 month ago | 
digiday.com | Ronan Shields
After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome. For some, it spells the death of Privacy Sandbox — a project that dates back to August 2019 — with critics pointing to the proximity of Google’s vp, Privacy Sandbox, Anthony Chavez’s announcement this week to its successive antitrust rebukes earlier in the month.
