Ronan Shields

6 days ago | digiday.com | Ronan Shields |Marty Swant

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series →Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference?

1 week ago | digiday.com | Ronan Shields |Marty Swant

This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department. Judge Leonie Brinkema partially sided with DOJ lawyers ruling Google guilty of violating U.S. antitrust laws by monopolizing the markets for publisher ad servers and ad exchanges, and by illegally tying its ad server to its ad exchange.

1 week ago | digiday.com | Seb Joseph |Ronan Shields

The holdco has bought a business it believes, rightly or wrongly, can bolster its cash cow: GroupM. The media buying unit has faced those pressures for some time, and those cracks have played a role in several high-profile client departures over the past year. Yes, WPP has chalked up some headline wins recently — Amazon and Unilever, to name a couple — but there’s no denying that whatever GroupM is selling, CMOs aren’t buying it like they used to. The pitch is simple enough.

2 weeks ago | digiday.com | Ronan Shields

Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. Yahoo officially turned 30 last month, and in its trailblazing pomp of the ’90s and early 2000s, it was known as “the gateway to the internet.” However, in recent years, its various owners and leadership teams have had different ideas on monetizing its assets.

2 weeks ago | digiday.com | Seb Joseph |Ronan Shields

In a ruling that could rattle the scaffolding of digital advertising, France’s competition authority has fined Apple €150 million ($162 million) for what it deems an antitrust violation disguised as privacy reform. At the heart of the matter is Apple’s App Tracking Transparency framework, the marquee feature of its privacy push — hailed by some as a principled stand against surveillance capitalism and by others as a velvet-gloved power grab.