Ronan Shields

6 days ago | digiday.com | Ronan Shields

Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant bounced back with a performance that reminded everyone why it’s long been the industry’s golden child.

1 week ago | digiday.com | Ronan Shields |Seb Joseph |Michael Bürgi

Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday. In particular, some asked how it can be applied to ease the challenges advertisers face due to the fragmented digital landscape.

1 week ago | digiday.com | Seb Joseph |Ronan Shields

Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →Google isn’t known for saying sorry so the fact that it’s offering something close to a mea culpa at an industry conference in Miami says a lot about the chaos its Chrome cookie plan has unleashed. Last week, the company announced that it would continue to permit third-party cookies in its web browser Chrome, upending nearly six years of planning for many.

3 weeks ago | digiday.com | Ronan Shields

Two deals stood out during the Q1 wave of consolidation in the ad tech and martech landscape, with activity from agency holding companies piquing interest: Publicis Groupe bought Lotame, while WPP acquired InfoSum. These deals were notable as they represented holding companies writing big checks for ad tech or martech assets — let’s put the pending InterPublic Group (read Acxiom) merger with Omnicom to one side for now — rare occurrences in recent years, compared to similar M&A in the 2010s.

3 weeks ago | digiday.com | Ronan Shields

After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome. For some, it spells the death of Privacy Sandbox — a project that dates back to August 2019 — with critics pointing to the proximity of Google’s vp, Privacy Sandbox, Anthony Chavez’s announcement this week to its successive antitrust rebukes earlier in the month.