Michael Chadwick

Oct 2, 2024 | mediacatmagazine.co.uk | Doug Whelpdale |Natasha Randhawa |Michael Chadwick |Richard Shotton

YouTube is impressive in scale — across 4-screens it was 17.4% of Total Identified Viewing in August this year. Only behind all BBC linear channels and BBC iPlayer combined at 22.7%. The picture is different if we restrict to TV screens where YouTube’s share drops to 8.9%, but this scale is one reason why Barb have measured YouTube since late 2021, and why it is important to remind ourselves what Barb data can tell the industry about YouTube audiences.

May 21, 2024 | mediacatmagazine.co.uk | Manèle El Zoghlami |Michael Chadwick |Emily McDonnell |Anna Hickey

In the business world, when one empire falls, another quickly rises to fill the void, pulling its audience along with it. The decline of the traditional media landscape has been made obvious recently with waves of layoffs in the news and media industry. In January, Pitchfork, the beloved home of independent music criticism, . The Los Angeles Times , while Sports Illustrated — and the list goes on.

Apr 29, 2024 | mediacatmagazine.co.uk | Jenny G. Zhang |Michael Chadwick |Mike Piggott |David Alexander

Alongside industry rhetoric on the post-covid demise of podcasts, dubbing 2022, 2023 and 2024 as the year the podcast bubble burst, a recent viral video by popular fitness social media personality James Smith exposed some of our favourite hosts and their not so altruistic intentions, reminding us all that the business of podcasting is, after all, a business.

Jul 8, 2023 | medium.com | Michael Chadwick

Have you ever had the feeling that a more exciting, successful, and fulfilled version of yourself is just waiting to break free? I'm sure that each one of us has had experiences in which we've been aware of a bigger potential that lies dormant inside ourselves; an untapped reservoir of energy and aptitude that is simply aching to be let loose. Today, we are going to delve deep into the topic of how to access this sense of inner power and use it to drive personal development.