Emily McDonnell

May 21, 2024 | mediacatmagazine.co.uk | Manèle El Zoghlami |Michael Chadwick |Emily McDonnell |Anna Hickey

In the business world, when one empire falls, another quickly rises to fill the void, pulling its audience along with it. The decline of the traditional media landscape has been made obvious recently with waves of layoffs in the news and media industry. In January, Pitchfork, the beloved home of independent music criticism, . The Los Angeles Times , while Sports Illustrated — and the list goes on.

Mar 6, 2024 | mediacatmagazine.co.uk | Emily McDonnell |Louise Millar |Jon Crane |Louise Leitsch

For those of us who remember the origins of blogging, the recent resurgence of the format has a touch of nostalgia about it. But for Gen Z, the discovery of long-form written content is proving to be a resounding hit. Whether it’s blogs and newsletters or even vlogs, I’ve seen a tangible step change in the popularity of content that offers a deeper snapshot into the world of its creator.