Articles

  • Nov 25, 2024 | mediacatmagazine.co.uk | Charlotte Willcocks |Dan Russell |Svilena Keane |Manèle El Zoghlami

    Many brands seem to be stuck on the idea that the only time older women should be cast in marketing campaigns is when it’s to sell something very specifically aimed at that audience — like incontinence pads, denture fixative or over-50s dating websites.

  • Oct 31, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Brittanie Price |Manèle El Zoghlami |Grace Gollasch

    ‘2023 is going to hurt’, Vulture warned in January, portending ‘more consolidations, layoffs, shuttered shows and studio closures’. By March, The New York Times and Vanity Fair declared the era of ‘dumb money’ dead. Soon, the four horsemen of the pod-pocalypse struck: mass layoffs, cancelled shows, ad shortfalls and an investor exodus signalling a close to the speculative rush that flooded the space in 2019. By year end, tech journalists had penned their obits: the golden age of podcasting is over.

  • Sep 24, 2024 | mediacatmagazine.co.uk | Manèle El Zoghlami |Alexa MacKie |George Bateman |Mike Chivers

    If you looked at the VMAs this year, you probably noticed plenty of nods and references to iconic ’90s and 2000s outfits, yet again. The VMAs are known for being a playground of references to past celebrities’ looks, and this year was no different. Sabrina Carpenter referenced Madonna’s 1991 look, Halsey embodied Elizabeth Hurley’s 1996 Versace gown, and Paris Hilton recreated her very own iconic 21st birthday dress.

  • Jul 23, 2024 | thefuturelaboratory.com | Manèle El Zoghlami

    Human-centric AI and accessibilityIn a session unveiling consumer electronics brandHonor’s latest innovations, CEO George Zhao addressed a rising concern about AI capabilities: ‘AI is transforming our daily lives, and we must learn to coexist with it.

  • Jun 20, 2024 | mediacatmagazine.co.uk | Manèle El Zoghlami |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Kate Knowles

    Last month, Bumble released a campaign targeting women’s vows of celibacy with slogans like ‘You know full well a vow of celibacy is not the answer’ and ‘Thou shalt not give up on dating and become a nun.’ The tone was supposed to be playful, borrowing from Gen Z’s humour, to poke fun at women’s wish to reevaluate their relationships with men. The campaign was instead perceived as condescending, controlling, and mocking of women’s efforts to regain agency over their bodies.

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