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Michelle Hawley

Muncy, Pennsylvania

Senior Editor at CMSWire

Senior Editor at Reworked

Senior Editor at VKTR.com

Editorial Director at @SimplerMediaGrp, managing @VKTRNow — Host of CMO Circle

Articles

  • 1 week ago | vktr.com | Michelle Hawley

    Former OpenAI exec Zack Kass lays out eight risks and rewards of AI — and how to prepare for an agent-driven, passive-compute future. Zack Kass has spent 16 years working with AI. He served as OpenAI’s head of go-to-market from 2021 to 2023 and now offers his services as an AI advisor. “For most of my journey in AI — most of the statistical machine learning, anyway — I could share with you precisely what AI was capable of,” he said at this year’s Customer Contact Week in Las Vegas. It was simple.

  • 2 weeks ago | cmswire.com | Michelle Hawley

    Discover why leading companies say AI works best when paired with people — featuring insights from FedEx, Marriott and more at CCW 2025. AI is a partner, not a replacement. Leading organizations are integrating AI to enhance — not eliminate — human roles. Empowered employees drive better outcomes. Whether redesigning service models or responding to crises, listening to frontline workers leads to smarter, more empathetic solutions. Implementation is an ongoing process.

  • 2 weeks ago | cmswire.com | Michelle Hawley

    Customer advocacy pays. CMO Christine Dart shares a playbook for cross‑team alignment, micro‑events & turning account success into scalable growth. Customer Advocacy Drives Revenue. Strategically focusing on existing customers through structured marketing and advocacy efforts can unlock significant revenue opportunities and deepen long-term relationships. Cross-Functional Alignment Is Crucial.

  • 2 weeks ago | vktr.com | Michelle Hawley

    Five9 launches generative AI Agents and Trust & Governance tools to slash wait times, secure data and scale 24/7 self‑service for contact centers. Key Takeaways AI Agents Slash Wait Times. Five9’s Agentic CX engine claims to help contact centers resolve routine queries in seconds, boosting CSAT and first‑contact resolution. Built‑In AI Trust & Governance. Granular guardrails, hallucination detection and prompt monitoring keep deployments within GDPR, HIPAA and SOC 2 guidelines.

  • 3 weeks ago | vktr.com | Michelle Hawley

    Vertesia’s Semantic DocPrep turns complex PDFs into tagged XML, slashing GenAI data prep by 50% and boosting LLM accuracy for enterprise developers. Key TakeawaysDocument automation.Vertesia launches Semantic DocPrep to automate PDF-to-XML conversion. Accuracy boost.Service designed to improve GenAI model reliability and output quality. Enterprise developer impact. Reduces manual prep time enabling faster, more accurate GenAI app deployment.

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Michelle Hawley
Michelle Hawley @msophiahawley
28 Mar 25

It's pretty clear that investors are taking a cautious stance towards CoreWeave's IPO. I think this will prompt other AI companies to reassess strategies & their market valuations.

CoreWeave
CoreWeave @CoreWeave

Today, we had the incredible honor of ringing the @Nasdaq Opening Bell, marking @CoreWeave's debut as a publicly traded company. We’re just getting started, and we can’t wait for what’s ahead! #CRWV https://t.co/KOuKVQl0Ys

Michelle Hawley
Michelle Hawley @msophiahawley
28 Mar 25

RT @CoreWeave: Today, we had the incredible honor of ringing the @Nasdaq Opening Bell, marking @CoreWeave's debut as a publicly traded comp…

Michelle Hawley
Michelle Hawley @msophiahawley
28 Mar 25

CoreWeave's co-founder Brannin McBee said he doesn't understand the fears around a potential AI bubble. But this isn't just a debate about the profitability of AI enterprises (though that's part of it). It's also fear about our current economic climate. There's a lot of