Michelle Hawley
Senior Editor at @SimplerMediaGrp. Writer and Journalist for @CMSWire, @GetReworked & @VKTRNow.
Articles
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2 weeks ago |
cmswire.com | Michelle Hawley
Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer experience. AI adoption is happening — cautiously but steadily. Executives agree that while AI is promising, it hasn’t yet been fully embedded across organizations. Companies are still testing use cases and learning where it fits. Data silos and tech stack sprawl remain major hurdles.
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2 weeks ago |
cmswire.com | Michelle Hawley
Jon Miller breaks down why the B2B playbook is broken — and how AI, brand and buying groups are reshaping the future of marketing. The MQL Addiction. The obsession with MQLs leads to short-term thinking in B2B marketing. The focus on volume over value has hurt customer relationships and undermined long-term growth. The Gumball Machine Mentality.
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1 month ago |
vktr.com | Michelle Hawley
AI is stuck between promise and chaos. Experts weigh in on what’s broken, what’s coming next and why strategy matters more than speed. AI hype is loud. But the reality is more complicated — and far more consequential. Glossy product launches and bold promises are giving way to tougher questions: What does responsible implementation look like? How do we bridge the gap between innovation and regulation? And what will it take to personalize customer experiences without crossing the line into creepiness?
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1 month ago |
flipboard.com | Michelle Hawley
NowApple Watch Ultra 3 rumored to have two key connectivity improvementsApple didn’t introduce a new generation of the Apple Watch Ultra last year. Instead, the company announced a new black titanium version for the current generation.
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1 month ago |
cmswire.com | Michelle Hawley
The big topic at this year's Adobe Summit? AI agents. Adobe joins the game with its all-new Agent Orchestrator, Brand Concierge and more. Adobe unveils new agentic AI tool. The big debut today is Adobe's new Agent Orchestrator, which allows brands to build, manage and orchestrate AI agents. Out-of-the-box capabilities. Adobe has 10 pre-built AI agents that brands can use to advance leads in the sales pipeline, break down data silos, provide always-on website support and more. Filling the content gap.
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It's pretty clear that investors are taking a cautious stance towards CoreWeave's IPO. I think this will prompt other AI companies to reassess strategies & their market valuations.
Today, we had the incredible honor of ringing the @Nasdaq Opening Bell, marking @CoreWeave's debut as a publicly traded company. We’re just getting started, and we can’t wait for what’s ahead! #CRWV https://t.co/KOuKVQl0Ys
RT @CoreWeave: Today, we had the incredible honor of ringing the @Nasdaq Opening Bell, marking @CoreWeave's debut as a publicly traded comp…
CoreWeave's co-founder Brannin McBee said he doesn't understand the fears around a potential AI bubble. But this isn't just a debate about the profitability of AI enterprises (though that's part of it). It's also fear about our current economic climate. There's a lot of
