Nishma Robb

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Articles

Diamond industry calls for urgent marketing revival

Nov 28, 2024 | mediacatmagazine.co.uk | Nishma Robb |Anna Hickey |Alastair Bannerman |Alex Altman

Diamonds are a girl’s best friend, according to Marilyn Monroe’s character in Gentlemen Prefer Blondes — they may also become a valuable acquaintance of the media industry. At the Facets diamond conference in Antwerp this week, industry leaders from around the world made a pressing case for more category-wide marketing to stimulate demand for natural diamonds, according to Rapaport.
Mailed it: The power of putting pen to paper

Oct 29, 2024 | uk.themedialeader.com | Nishma Robb

OpinionIn an age of fleeting digital marketing, a well-designed piece of branded direct mail can help businesses stand out and stay top of mind. In a world dominated by digital marketing, it’s easy to think we’ve perfected how to reach consumers. Hyper-targeted ads, personalised recommendations and a seamless funnel have become the default playbook for marketers. But is this precision creating a bubble?
Not just a tick box exercise: Why Representing All women in Advertising Matters

Jul 18, 2024 | wearethecity.com | Nishma Robb

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How Lewes FC ‘feminised’ the matchday environment

Jul 2, 2024 | mediacatmagazine.co.uk | Karen Dobres |Nishma Robb |Kate Knowles |Amy Kean

It was 2018, the year of the Centenary of Suffrage in England, and Lewes FC had a new market to unearth. We needed bigger crowds at our women’s matches. And who was our unlikely target? Well, women who didn’t like football. In 2017 Lewes Football Club introduced gender equality to the male bastion of football. Directors of the 100% community-owned club voted to raise their women’s playing budgets to match their men’s one.
Did the women win this year at Cannes?

Jun 26, 2024 | mediacatmagazine.co.uk | Nishma Robb |Zack McDonald

That’s over 26,000 chances to accurately reflect the world we live in and the people who live in it. But did that happen? We’ve all seen the data or at least read the headlines earlier this year. That conversations around women’s equality have gone ‘far enough’. That progress around better representation has stalled. And women, and men, still don’t feel truly represented in the advertising they see around them. So, what happens now?
The midlife muse: why ignoring her is a million-pound misstep

Mar 8, 2024 | campaignlive.co.uk | Nishma Robb

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...
Are we entering the golden era for advertising leadership?

Nov 21, 2023 | campaignlive.co.uk | Nishma Robb

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...
The future of women at work

Oct 23, 2023 | campaignasia.com | Nishma Robb

A critical aspect in the fight for equality is representation and, as women’s rights have come under attack worldwide, our fight has never been more important. The fight for gender equality in the workplace is not a “women’s issue” and doesn’t come at the cost or displacement of other groups–quite the opposite. Activism for women furthers equity for all. Right now, eight out of 10 companies pay men more than women.
The future of women at work

Oct 23, 2023 | campaignlive.co.uk | Nishma Robb

The fight for gender equality in the workplace is not a “women’s issue” and doesn’t come at the cost or displacement of other groups – quite the opposite. Activism for women furthers equity for all. Right now, eight out of 10 companies pay men more than women. Not only would gender parity boost our economy, increase business productivity and profitability, and create a more stable, equitable society, but it would improve workplace DE&I for everyone, across gender, race, age and disability.