Zack McDonald

Jul 25, 2024 | mediacatmagazine.co.uk | Jenny Bust |James Kirkham |Zack McDonald

Ascential plc, the owner of the Cannes Lions and Money20/20 businesses, has accepted a £1.2 billion cash offer from the UK events and academic publisher, Informa plc. This was announced alongside Informa’s first-half results on 24 July, where it was revealed that the recommended offer values each Ascential share at 568 pence. Stephen A. Carter, Group Chief Executive at Informa plc, commented:As the world digitises at pace, our brands, our content and our market positions are becoming more valuable.

Jul 1, 2024 | mediacatmagazine.co.uk | Fi Case |James Kirkham |Zack McDonald |Jenny Bust

Purpose was once again rightly on the agenda at Cannes Lions, with 66% of Grand Prix or Titanium Award winners containing a purposeful brand action, up 4% from the year before. Despite this, there was perhaps less of the fevered debate of previous festivals about the role of purpose. This year the discussion was about unlocking the value of purpose and the need for it to be part of both the company culture and the marketing mindset.

Jun 26, 2024 | mediacatmagazine.co.uk | Nishma Robb |Zack McDonald

That’s over 26,000 chances to accurately reflect the world we live in and the people who live in it. But did that happen? We’ve all seen the data or at least read the headlines earlier this year. That conversations around women’s equality have gone ‘far enough’. That progress around better representation has stalled. And women, and men, still don’t feel truly represented in the advertising they see around them. So, what happens now?

Jun 26, 2024 | mediacatmagazine.co.uk | Zack McDonald |Al Mackie |Fi Case

We originally decided to head to Cannes to see what all the fuss was about and the excitement certainly lives up to the hype. One of the highlights was an inspiring session on empowering women in the workforce, hosted by She Runs It. Appropriately titled ‘Best of the badass bosses’, it featured strong female leadersdiscussing support, fearlessness, self-care, boundaries, and leadership and started with a meditation by Deepak Chopra.

Jun 25, 2024 | mediacatmagazine.co.uk | Zack McDonald |Al Mackie

The 71st edition of the Cannes Lions International Festival of Creativity came to an end on 21 June. Below, we have compiled a list of all the Grand Prix winners across all 32 categories from the industry’s most prestigious awards. The Misheard VersionAgency: Golin, LondonAdvertiser: SpecsaversWoMen’s FootballAgency: Marcel, ParisAdvertiser: OrangePlay It SafeAgency: Accenture Song, SydneyAdvertiser: Sydney Opera HouseCorners / DoorstepAgency: Lola Mullenlowe, MadridAdvertiser: MagnumAdoptable.