Alex Altman

Washington, D.C.

Executive Features Editor at TIME

Executive Features Editor @Time.

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Articles

Diamond industry calls for urgent marketing revival

Nov 28, 2024 | mediacatmagazine.co.uk | Nishma Robb |Anna Hickey |Alastair Bannerman |Alex Altman

Diamonds are a girl’s best friend, according to Marilyn Monroe’s character in Gentlemen Prefer Blondes — they may also become a valuable acquaintance of the media industry. At the Facets diamond conference in Antwerp this week, industry leaders from around the world made a pressing case for more category-wide marketing to stimulate demand for natural diamonds, according to Rapaport.
We Are Social report uncovers five emerging trends

Sep 10, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Anna Hickey |Alastair Bannerman |Alex Altman

We Are Social has published a new report, Next Gen Influence, revealing the five trends defining a new era for brand and creator collaborations. The report shines a spotlight on the creators who are making waves and standing out as well as what brands should know about the next generation of influence. The first trend is ‘the right to reinvention’ as creators are recording and sharing their journeys and transformations online.
Ehrenberg-Bass Institute launch four-day learning experience

May 29, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Anna Hickey |Alastair Bannerman |Alex Altman

The Ehrenberg-Bass Institute unveiled their new four-day experience, How Brands Grow – for Executives. Led by world-renowned researchers, this exclusive knowledge development experience will equip participants with the tools they need to implement best-practice marketing techniques.
FTC Bans Telehealth Company From Using Health Information For Advertising

May 22, 2024 | mondaq.com | Alex Altman |Jason T. Raylesberg |Nancy Perkins

The Federal Trade Commission (FTC) recently filed a proposed decision and order (Proposed Order) that, if approved, will settle claims brought in a complaint (Complaint) against telehealth provider Cerebral, Inc. (Cerebral) and its former CEO for alleged wrongful use and disclosure of users' personal health information (PHI), including addiction treatment information.
California Privacy Agency Issues First Enforcement Advisory

Apr 26, 2024 | mondaq.com | Jason T. Raylesberg |Alex Altman |Meredith B. Osborn |Nancy Perkins

On April 2, 2024, the Enforcement Division of the California Privacy Protection Agency issued its first Enforcement Advisory (No. 2024-01) (the Advisory). The Advisory addresses the obligation of businesses to practice data minimization, particularly when responding to and fulfilling consumer rights requests under the California Consumer Privacy Act (CCPA).
California Privacy Agency Issues First Enforcement Advisory

Apr 22, 2024 | arnoldporter.com | Jason T. Raylesberg |Alex Altman |Meredith B. Osborn |Nancy Perkins

On April 2, 2024, the Enforcement Division of the California Privacy Protection Agency issued its first Enforcement Advisory (No. 2024-01) (the Advisory). The Advisory addresses the obligation of businesses to practice data minimization, particularly when responding to and fulfilling consumer rights requests under the California Consumer Privacy Act (CCPA).
DoorDash Fined $375,000 By California AG In Second-Ever Publicly Disclosed CCPA Settlement

Apr 19, 2024 | mondaq.com | Alex Potcovaru |Jason T. Raylesberg |Alex Altman |Nancy Perkins

The California Office of the Attorney General (OAG) recently reached a settlement with the online food delivery company DoorDash, Inc. (DoorDash) of claims that DoorDash violated both the California Consumer Privacy Act (CCPA) and the California Online Privacy Protection Act (CalOPPA). This is the second publicly disclosed settlement by the OAG of CCPA violation claims, following the OAG's 2022 settlement with makeup retailer Sephora.
LEAD summit explores responsible growth in advertising

Feb 9, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Anna Hickey |Alastair Bannerman |Alex Altman

Over 400 advertisers and business leaders came together yesterday (8 February) for LEAD — a day-long advertising industry summit, held by the Advertising Association, IPA and ISBA. Hosted at the QEII Centre in Westminster, the event explored the theme of ‘Responsible Growth’ in advertising, with a mix of industry figures and politicians discussing the role of advertising in helping the UK return to economic and social prosperity.
Disrupt: Search and AI changes set to transform creator economy

Jan 30, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Anna Hickey |Alastair Bannerman |Alex Altman

The next 12 months are going to be ‘transformative for influencers and the creator economy,’ due to changes to search, generative AI, and Google’s new personalised search capability, according to influencer marketing agency, Disrupt. The last year saw the emergence of new trends, creators, rapid development of generative AI and its use by influencers.
What excites you, as a marketer, about the Gen X creator economy?

Jan 29, 2024 | mediacatmagazine.co.uk | Louise Millar |Anna Hickey |Alastair Bannerman |Alex Altman

Gen X tends to get forgotten by the marketing industry, particularly in favour of focusing on Gen Z, then millennials, and sometimes even boomers. Gen X just get on with it. We decided to try and redress the balance and ask our network what gets them fired up about this somewhat forgotten generation. Gen X are in the marketing sweet spot of mid-life crisis recovery, combined with the financial bump that comes with an empty nest. They are open to new products, services and experiences.