Patrick Headley

Oct 2, 2023 | mediacatmagazine.co.uk | Arnt Eriksen |Nick Mason |Patrick Headley |Gabriel Ciordas

The Gartner survey‘s revelation that 71% of CMOs feel constrained by their budgets is a clarion call for introspection. In a world where ‘Nobody gets fired for choosing IBM‘ once reigned supreme, we’re now at a crossroads. If we were to hypothetically infuse a 10% increase into these constrained budgets, how would we navigate this newfound wealth? Let’s challenge the status quo. 1.

May 3, 2023 | businessage.com | Patrick Headley

Patrick Headley, CEO, Go Inspire Group, explains the best way to handle the processMore than 68% of businesses outsource services, and these providers can become valued performance partners. But in marketing, tensions can arise. From time to time, marketing departments will change these partners, citing greater operating efficiencies or more imaginative input. If this transition is to be trouble-free, rigorous protocols must be followed to avoid risk and manage senior leadership expectations.