Patrick Headley

Oct 2, 2023 | mediacatmagazine.co.uk | Arnt Eriksen |Nick Mason |Patrick Headley |Gabriel Ciordas

The Gartner survey‘s revelation that 71% of CMOs feel constrained by their budgets is a clarion call for introspection. In a world where ‘Nobody gets fired for choosing IBM‘ once reigned supreme, we’re now at a crossroads. If we were to hypothetically infuse a 10% increase into these constrained budgets, how would we navigate this newfound wealth? Let’s challenge the status quo. 1.