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May 22, 2024 | 
mediacatmagazine.co.uk | Toru Jhaveri |Arnt Eriksen |Paul Greenwood |Chris West
Branding is rife with cliches. If brands enjoy being thought of as ‘authentic’ and ‘empathetic’, organisations enjoy being thought of as ‘collaborative’ and ‘inclusive’. Underlying all of these preferred buzzwords is the assumption that being people-centric and people-focused (both buzzwords in their own right) is a virtue that’s always in vogue.
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Dec 14, 2023 | 
mediacatmagazine.co.uk | Emily Rich |Arnt Eriksen |Zach Kemp-Hall |Adam Boucid
The major crossroads in life tend to come in fairly defined stagesLeaving home, entering the workplace, obligatory mid-life crisis and then eventually sliding into God’s waiting room, waiting to die. Well, perhaps, at least in the eyes of marketers who rarely bothered with retirees!But there’s been a seismic shift at this last crossroads over recent decades.
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Oct 26, 2023 | 
mediacatmagazine.co.uk | Natasha Randhawa |Arnt Eriksen |Imogen Kemp-Hunt |Andrea Buzzi
This month, launched Project Yellow Canteen — a social responsibility project aimed to create healthier dining environments for school students. They teamed up with INNOCEAN Indonesia and uncovered an unusual, useful insight; flies hate yellow. Since then, Dulux have painted canteens across the country vibrant yellow, fostering cleaner and healthier dining spaces.
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Oct 26, 2023 | 
mediacatmagazine.co.uk | Arnt Eriksen |Nazli Selin Ozkan |Jake Richard
Hello, MediaCat Magazine maestros! Picture an orchestra, where not just the musicians, but even the instruments have stories to tell. In this concert, every strum, every beat, and every melody is etched in time, resonating not just in the present but echoing into the future. This isn’t merely a tech concert; it’s a symphony of trust, transparency, and transformation. Welcome to the captivating concert of blockchain.
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Oct 2, 2023 | 
mediacatmagazine.co.uk | Arnt Eriksen |Nick Mason |Patrick Headley |Gabriel Ciordas
The Gartner survey‘s revelation that 71% of CMOs feel constrained by their budgets is a clarion call for introspection. In a world where ‘Nobody gets fired for choosing IBM‘ once reigned supreme, we’re now at a crossroads. If we were to hypothetically infuse a 10% increase into these constrained budgets, how would we navigate this newfound wealth? Let’s challenge the status quo. 1.
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Sep 21, 2023 | 
mediacatmagazine.co.uk | Paul Pilbeam |Mark Byrne |Arnt Eriksen |Angie Gola-Ebue
I’m excited to explore this month’s theme of equilibrium…My geekish inner self is very excited at the brief’s mention of The Matrix. I’ve considered Agent Smith’s held belief that humanity is akin to a virus for 24 years. Well, off and on. Now, which lens of attaining equilibrium should I peer through. What will be interesting and useful to you? Creativity? Agency life? Striking a balance between the needs of clients and their audience? Commercial needs against the quality of output?
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Sep 19, 2023 | 
mediacatmagazine.co.uk | Arnt Eriksen |Andrea Buzzi |Toby Beresford |Nina Nørgaard Jacobsen
In a world where Keanu Reeves can dodge bullets in slow motion and digital cats can sell for millions, it’s hard not to wonder: are we living in a simulation? More importantly, are we the good guys or the bad guys in this storyline? Agent Smith from The Matrix certainly had a point when he likened humans to a virus, consuming without thought for the environment. I’d like to offer a slightly different perspective…The great imbalanceThe last few years have been nothing short of a roller-coaster.
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Sep 14, 2023 | 
mediacatmagazine.co.uk | Tiffany Horan |Arnt Eriksen |Emily Rich |Rafael Lavor
The Bees, by Laline PaullWithin the complex society of a beehive, Paull crafts a tale that mirrors human dynamics, but with an edge of stark urgency driven by survival instincts. Delving into themes of conformity, hierarchy, and rebellion, this narrative becomes a poignant reflection on the struggles every society faces. The Star Diaries, by Stanisław LemLem’s genius lies in his ability to intertwine the absurdities of human nature with intergalactic escapades.
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Sep 11, 2023 | 
mediacatmagazine.co.uk | Arnt Eriksen |Damian Douglas
The Wildlife Trusts’ Big Wild Walk introduces its new ambassador, Rhiane Fatinikun, backing this year’s challenge — and a special thumbs-up from TV presenter, Steve Brown. Rhiane is an award-winning outdoors advocate and community organiser. She founded Black Girls Hike (BGH UK) in 2019 to challenge the stereotypes and lack of representation in the outdoors.
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Sep 11, 2023 | 
mediacatmagazine.co.uk | Seoyoung Lee |Arnt Eriksen |Chris Jefford |Simon Akers
Creative change agency Born Ugly has appointed Simon Bailey as its new non-executive Chair. Bringing with him a wealth of experience, Simon’s strategic appointment will be central to Born Ugly’s ambitious growth plans to expand its capabilities in creative problem-solving and delivering disruptive ideas, strategies and creative globally.
