Priya Rao

1 week ago | businessoffashion.com | Priya Rao

Opens in new window2025 marks 80 years of business for South Korean company Amorepacific. But the conglomerate’s aims to go global only began “in earnest” in 2000, says chief executive Sean Kim. As a result, it has faced new challenges that international expansion often brings. Last year was the first year that Amorepacific’s North American business outpaced its China business (a “meaningful” milestone, as Kim describes it).

2 weeks ago | businessoffashion.com | Priya Rao

Listen to and follow the BoF Podcast: Apple Podcasts|Spotify|OvercastWhen Hailey Bieber launched her beauty and skincare brand Rhode in 2022, it quickly built a loyal customer base and achieved rapid commercial success. By early 2025, Rhode had generated $212 million in annual sales and, in May, was acquired by E.l.f. Beauty in a landmark $1 billion deal. “Rhode is not just about the product; it’s the whole entire world of Rhode. I want people to feel something when they get the products.

2 weeks ago | businessoffashion.com | Priya Rao |Kristi Weaver |BoF INSIGHTS

Once the darling of the consumer goods market, the $441 billion global beauty industry is showing signs of cooling. For years, a seemingly limitless appetite for newness in beauty fuelled robust volume and even greater pricing growth — from 2022 to 2024, the sector grew 7 percent annually. Now, geopolitical and economic uncertainty, along with market saturation, are threatening this momentum. A once-clear formula for success is now a challenging puzzle to solve.

3 weeks ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Priya Rao

Analysis and advice on the fast-evolving beauty business. Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth. Global Livestream – Monday, June 9 and Tuesday, June 10, 2025. Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers.

4 weeks ago | businessoffashion.com | Priya Rao

When I returned back from maternity leave in March, I was ready to hit the ground running on planning The Business of Beauty Global Forum, now in its third year. This Global Forum brings together some of the most interesting, dynamic and inspirational leaders from across our industry, and creates space for thought-provoking, insightful and often arresting conversations that simply don’t, and couldn’t happen anywhere else but with BoF and The Business of Beauty.