Priya Rao

4 days ago | businessoffashion.com | Brian Baskin |Sheena Butler Young |Priya Rao

Analysis and advice on the fast-evolving beauty business. Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth. Global Livestream – Monday, June 9 and Tuesday, June 10, 2025. Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers.

1 week ago | businessoffashion.com | Priya Rao

When I returned back from maternity leave in March, I was ready to hit the ground running on planning The Business of Beauty Global Forum, now in its third year. This Global Forum brings together some of the most interesting, dynamic and inspirational leaders from across our industry, and creates space for thought-provoking, insightful and often arresting conversations that simply don’t, and couldn’t happen anywhere else but with BoF and The Business of Beauty.

1 week ago | businessoffashion.com | Priya Rao |Brennan Kilbane

E.l.f announced Wednesday it will acquire Hailey Bieber’s Rhode for $1 billion, in a blockbuster deal that brings Gen-Z’s buzziest brand into the fold of the industry’s most disruptive conglomerate. Since it was founded in 2022, Rhode has quickly become the darling of the global beauty market, celebrated for its high-tech yet accessible skincare formulas and its aspirational creative.

2 weeks ago | medium.com | Priya Rao

When I started my Data Science journey, one of the first tools I came across was SQL. At first, I thought it was just a boring query language, but soon I Know how powerful and essential it is. Whether it’s retrieving data, cleaning it, or preparing it for analysis, SQL plays a big role in every step. In this blog, I’ll share some core SQL concepts I’ve learned so far — the ones that really helped me understand how data is structured and how we can use SQL to get useful insights from it.

3 weeks ago | businessoffashion.com | Priya Rao

When we created The Business of Beauty Global Awards in 2024, we set out to identify a cohort of entrepreneurs from across the world who had unique potential, creativity and dynamism. We wanted to surface the next generation of founders who will shape our future industry, but may otherwise not receive the recognition they deserve, not because of any deficiencies in their businesses or lack of demand.