Rahul Vengalil

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Articles

Why advertising needs to spark a dialogue in today's media landscape

May 27, 2024 | exchange4media.com | Rahul Vengalil

The recent resurgence of Malayalam cinema piqued my interest. During an internal meeting, colleagues from various regions were passionately discussing films like ‘Manjummel Boys’, ‘Bramayugam’, and ‘Aavesham’. As a Keralite who grew up watching the classics of the 80s and 90s, I was both surprised and proud. I was surprised that a non-Keralite pegged these movies at a higher pedestal and happy that Malayalam movies have finally crossed the language barrier among the masses.
Short videos no longer sweet? 33% drop in monthly active users in 2023

Apr 9, 2024 | exchange4media.com | Kanchan Srivastava |Shantanu David |Rahul Vengalil

Tech giant Meta has landed in legal trouble with regards to its advertising practices and data transparency as advertisers in the US filed a class-action $7 billion lawsuit against Facebook and Instagram in San Francisco, California. The US-based Meta’s advertising revenue in 2023 stood at $132 billion.
Did X appoint the Head of Safety with an eye on polls?

Apr 8, 2024 | exchange4media.com | Shantanu David |Kanchan Srivastava |Rahul Vengalil

Tech giant Meta has landed in legal trouble with regards to its advertising practices and data transparency as advertisers in the US filed a class-action $7 billion lawsuit against Facebook and Instagram in San Francisco, California. The US-based Meta’s advertising revenue in 2023 stood at $132 billion.
Cetaphil trends on X, brand war erupts

Apr 3, 2024 | exchange4media.com | Shantanu David |Kanchan Srivastava |Rahul Vengalil

Tech giant Meta has landed in legal trouble with regards to its advertising practices and data transparency as advertisers in the US filed a class-action $7 billion lawsuit against Facebook and Instagram in San Francisco, California. The US-based Meta’s advertising revenue in 2023 stood at $132 billion.
Hope that the best is yet to come: Amarjit Singh Batra completes 6 years at Spotify

Apr 2, 2024 | exchange4media.com | Shantanu David |Rahul Vengalil

Razorpay, an omnichannel payments and banking platform for businesses, has launched Podcast as a Service Platform, ‘Razorpay PaaS’*, on 1st of April. The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice, at a time most convenient to them, with over 20 Celebrity Guests including Mark Zuckerberg, Joe Biden, Batman, Ironman, Rihanna, Morgan Freeman, Rafael Nadal, Ed Sheeran, Lady Gaga, Serene Williams among others, stated a press release.
As ad frauds rage, industry demands independent audit authority

Apr 2, 2024 | exchange4media.com | Sohini Ganguly |Shantanu David |Rahul Vengalil

The phasing out of third-party cookies by Chrome has sent shockwaves through the advertising industry. However, this disruption presents a unique opportunity for growth and a chance to redefine success metrics. A Ripple Effect: From Performance to Brand Saliency Initially, concerns focused on the impact on performance marketing (bottom-funnel initiatives). But the true impact extends far beyond.
The Crumbling Cookie: A catalyst for growth in the cookieless era

Mar 28, 2024 | exchange4media.com | Rahul Vengalil |Naziya Alvi Rahman

BW Businessworld is thrilled to announce the headline speakers for the upcoming BW Businessworld Gen AI Summit 2024. The summit, themed "Building Generative AI for Bharat: Can India Become the Gen AI Capital of the World?", is poised to delve into India's potential to lead the global conversation on generative artificial intelligence (AI).