Articles

  • Jan 18, 2024 | retailtoday.h5mag.com | Vanessa Cartwright |Rajnish Sinha |Robert Webster |Rob Mobsby

    Is 2024 Finally the Year of 1:1 Personalization? Generative AI’s Role in the Personalization/Privacy Paradox By Vanessa Cartwright, President, NA & UK Astound Commerce Most people, including leaders at the retail brands we serve, will remember 2023 as the year Generative AI went mainstream. From early experimentation with ChatGPT or DALL-E, to reading the Biden AI Executive Order, to following Sam Altman's tumultuous departure and return to OpenAI, AI has been impossible to avoid.

  • Jan 18, 2024 | retailtoday.h5mag.com | Noah Hoffman |Rajnish Sinha |Robert Webster

    To Balance Consumer Cost and Convenience, Rethink Your Supply Chain For 2024 By Noah Hoffman, Vice President for Retail Logistics, C.H. Robinson Store parking lots were full of cars and shoppers’ front steps were full of deliveries leading up to the holidays. But with costs for housing and food rising, savings from the pandemic getting depleted, and credit card and loan delinquencies already up, consumer spending is likely to lose steam in 2024.

  • Jan 18, 2024 | retailtoday.h5mag.com | Michael Osborne |Rajnish Sinha |Robert Webster

    It doesn’t take a crystal ball to know AI will be a major player in 2024. In fact, 87% of retailers have already integrated the technology into at least one area of their businesses. However, the top use cases for AI in 2024 might not be what you’d expect. In 2023, chatbots and generative AI were all the rage. Next year, the focus will be on how AI improves productivity and profitability in ways that are more specific to the needs of individual retailers.

  • Jan 18, 2024 | retailtoday.h5mag.com | Robert Webster |Rajnish Sinha |Vanessa Cartwright |Rob Mobsby

    Retail Media is for all Advertisers, Not Just Endemic Brands By Robert Webster, VP of Innovation & Strategy at CvE, a Goodway Group Company  Retail Media Networks (RNMs) continue to be top of mind for the industry, both at the forefront of retailers' commercial plans, and indeed, brand marketing and data ambitions. Yet many non-endemic brands are missing out on opportunities because they do not sell their products through retailers' sites.

  • Jan 18, 2024 | retailtoday.h5mag.com | Rajnish Sinha |Michael Osborne |Eli Finkelshteyn

    Retailers' Imperative to Modernizing Consumer Experiences Amidst Economic Challenges  By Rajnish Sinha, Global Head of Retail & E-commerce, Genpact In 2024, retailers look to modernize consumer experience amid less discretionary spending. 2023 has been the year where we’ve fully come out of the pandemic, and as a result, consumer behavior has changed permanently. Many consumers are fully online and never going back to in-store as their preferred method.

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