Rob Mobsby

Oct 2, 2024 | innotechtoday.com | Rob Mobsby

Social media is infiltrating almost every industry, but recently, it has taken over one less obvious – the world of merch and promotional products. Today, merch is making its way onto social platforms through multiple avenues, creating an unexpected intersection between merch and technology. Let’s look at a few of these unexpected factors.

Jan 30, 2024 | retailcustomerexperience.com | Rob Mobsby

In a client services world, it can be daunting to try and keep up with the evolving preferences and increasingly high expectations of your customers. Plus, nowadays, one superior service or product isn't enough — that high-quality product must also be paired with great customer service, a seamless sales portal, consultancy services, and anything else to make sure the customer has a full circle experience with your brand.

Jan 30, 2024 | icxa.org | Rob Mobsby

As director and head of digital, Rob Mobsby is responsible for all aspects of marketing operations for EverythingBranded with a focus on digital transformation and expansion of the company’s online presence. Rob joined EverythingBranded after in 2018 having worked within the digital landscape for the past 18 years including roles at large companies like Amazon. Rob brings a digital mindset to a traditional industry.

Jan 18, 2024 | retailtoday.h5mag.com | Vanessa Cartwright |Rajnish Sinha |Robert Webster |Rob Mobsby

Is 2024 Finally the Year of 1:1 Personalization? Generative AI’s Role in the Personalization/Privacy Paradox By Vanessa Cartwright, President, NA & UK Astound Commerce Most people, including leaders at the retail brands we serve, will remember 2023 as the year Generative AI went mainstream. From early experimentation with ChatGPT or DALL-E, to reading the Biden AI Executive Order, to following Sam Altman's tumultuous departure and return to OpenAI, AI has been impossible to avoid.

Jan 18, 2024 | retailtoday.h5mag.com | Rob Mobsby |Ricardo Lobo |Shannon Wu-Lebron |Noah Hoffman

A Look at Merch in 2024 By Rob Mobsby, Director & Head of Digital, EverythingBranded The last year has been filled with branded apparel – from Taylor Swift’s Eras Tour merch selling out instantly to Netflix opening a brick-and-mortar merch storefront. Will this craze continue into 2024, or did promotional products (merch) peak in 2023? Here are a few key reasons we can rest assured that consumers will stay on the hunt for the latest, hottest items.