Rebecca Swift

Jan 23, 2025 | mumbrella.com.au | Lauren McNamara |Rebecca Swift

Last year, marketers were given a masterclass in adaptability. Trust in social media eroded further, with a staggering 81% of consumers expressing concerns about misinformation, as revealed in iStock’s VisualGPS 2025 marketing trends report. The emergence of generative AI within marketing and advertising ignited debates, raising concerns about creativity, authenticity and transparency.

Sep 9, 2024 | creativebrief.com | Rebecca Swift

Understanding consumer attitudes toward AI-generated imagery is key before integrating it into marketing strategies Global Head of Creative Getty Images As the marketing world navigates the implications of an AI-driven future, questions surrounding brand identity, and the authenticity of visual content are more relevant than ever.

Jun 3, 2024 | imd.org | Rebecca Swift |Jennifer Jordan |Shelley Zalis |Heather Cairns-Lee

Race and ethnicity are often combined and frequently confused. While race is a social construct used to describe a group of people who share physical attributes – most notably in how skin color was defined to justify enslavement in the US, segregation as part of the Jim Crow laws, or during the apartheid period in South Africa – ethnicity, on the other hand, refers to a shared cultural background, history, or descent. Most countries define people by their ethnic groups.

May 10, 2024 | creativebrief.com | Rebecca Swift

Dr Rebecca Swift, SVP Creative Content, Getty Images strives to broaden the representation of men in visual imagery SVP Creative Content Getty Images Narratives about diversity, equity and inclusion have used cis-gendered, straight, white men as the antithesis of representation initiatives and this group has therefore largely been ignored in the analysis of commercial visual language.

Mar 4, 2024 | smeweb.com | Rebecca Swift |Ankita Agrawal

By Dr Rebecca Swift, below, Senior Vice President of Creative, iStockIn a rapidly evolving consumer landscape, it’s crucial for SMBs to stay ahead of the curve. Anticipation alone won’t cut it; a deep understanding of up-and-coming marketing trends is essential.