-
3 weeks ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
Samsung Electronics is bringing contemporary products from galleries exhibiting at Art Basel Hong Kong 2025, an international art exhibition held annually in Hong Kong, to a global audience.
-
1 month ago | 
marketing-interactive.com | Dhanya Vimalan |Rezwana Manjur |Gabriel Budi Sutrisno
Meta has reportedly introduced yet another AI-generated feature on one of its platforms. An X user (@jonah_manzano) based in Australia shared screenshots of a new feature that allows Instagram users to write comments with the help of artificial intelligence.
The "Write with Meta AI" tool, seen as a pencil icon next to the text bar under a post, can also analyse photos, including facial features, to help generate comments.
-
1 month ago | 
marketing-interactive.com | Rezwana Manjur
Keeping
your data hydrated requires concerted effort and a shift in mindset,
said Shashank Sharma, senior director, digital experience, South East Asia & Korea at Adobe. But what is hydrated data? Well, essentially it is data that is "fresh" and constantly evolving with informed understanding of the customer.
Today, customer experience is no longer enough.
-
1 month ago | 
marketing-interactive.com | Rezwana Manjur
“Sometimes we torture our customers with things we think are great, [but] they can't stand it,” said Jamie Dimon, CEO of JPMorganChase on a fireside chat with Adobe CEO Shantanu Narayen at Day 2 of Adobe Summit held in Las Vegas. This complacency in thinking that the company knows best, said Dimon, is the reason a lot of big companies come to an end.
“My view is that a business should always look at itself point of view consumer.
-
1 month ago | 
marketing-interactive.com | Rezwana Manjur |Gabriel Budi Sutrisno |Karen Wong
We are once again living in the era of where creativity meets customer experience orchestration. This was the main message shared by Shantanu Narayen, CEO of Adobe, at this morning’s 23rd Adobe Summit held in Las Vegas.
While it is easy to think that we are living in the era of machines and technology, Adobe still believes that great creativity remains “a uniquely human trait”.
-
1 month ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
Consumers in Hong Kong are increasingly preferring the value and convenience of revolving lines, mostly offered by digital banks responding to consumers’ needs, with Millennials and Gen Z accounting for 40% and 30% of recent revolving line originations respectively.
-
1 month ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
From an early age, many of us were taught by our parents to avoid getting food on our clothes. Now, brands are doing the exact opposite, proudly displaying their popular food and beverage (F&B) products on exclusive apparel.
In recent years, food brands have increasingly adopted clothing drops as a unique marketing strategy to seemingly engage consumers and create buzz around their products.
-
1 month ago | 
marketing-interactive.com | Karen Wong |Vanessa Yuen |Rezwana Manjur
An unclear brief is not surprising to see in the ad industry, however, this is often due to the challenges industry players face in generating creative ideas and a lack of constructive feedback from clients, resulting in poor-quality work.
According to a BetterIdeas project done in partnership with the IPA, up to 33% of marketing budgets are potentially wasted due to poor briefs and misdirected efforts.
-
1 month ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
Concerns about sexist rhetoric on social media is high, particularly among Gen Z (80%) and Millennials (76%), a survey finds. Meanwhile, over a third believe that content moderation should be strengthened on TikTok (38%), Facebook (36%) and Instagram (35%). The annual HeForShe Report, conducted by the United Nations Global Solidarity Movement for Gender Equality, and global marketing agency, Team Lewis, aims to shed light on current issues affecting women and amplify their importance.
-
1 month ago | 
marketing-interactive.com | Rezwana Manjur |Matthew D. Eaton |Vanessa Yuen |Gabriel Budi Sutrisno
In November 2024, independent global media advisor MediaSense acquired R3, the creative and media advisory born out of Singapore, for an undisclosed sum. The deal included R3’s global footprint across North America and Asia but notably excluded its China entity.
Three months on, MARKETING-INTERACTIVE sat down with R3 founder Goh Shufen and MediaSense CEO Jamie Posnanski to discuss the agency’s future in APAC.
