Rezwana Manjur

5 days ago | marketing-interactive.com | Rezwana Manjur

Six years have passed since the iconic fashion show that reshaped global perceptions of “Made in China.” In 2018, Chinese sportswear brand Li-Ning stunned audiences at New York Fashion Week, signaling a powerful shift in Chinese identity on the world stage. What had been quietly brewing as the guochao (国潮) movement - an embrace of national pride and cultural heritage - finally exploded into the mainstream.

1 week ago | marketing-interactive.com | Vanessa Yuen |Rezwana Manjur

User-generated content (UGC) has long been a growing trend among brands as they look for authenticity and connection with consumers. It fills social media feeds, improves brand metrics and affects purchasing decisions. Interestingly, UGC is 9.8 times more impactful than influencer content and 6.6 times more influential than brand-generated content, with 79% of people saying UGC highly impacts their purchasing decisions, according to Hearts & Science.

1 week ago | marketing-interactive.com | Rezwana Manjur

In today’s fast-paced retail environment, brands must meet their customers where they are—especially in the evolving digital world. With gaming platforms such as Roblox boasting 90 million daily active users, it’s clear that the digital landscape has become vital for brand interaction and engagement. According to Winnie Burke, head of fashion and retail partnerships at Roblox, 56% of Gen Z respondents indicated that styling their avatar is more important than styling themselves.

2 weeks ago | marketing-interactive.com | Karen Wong |Rezwana Manjur

Given its powerful force in shaping brand identity and consumer trust, user-generated content (UGC) has long been part of the KPI marketers look at when measuring returns on investment. What transforms a casual post or review into a truly valuable asset for a brand is often a mix of emotional resonance, shareability, and authenticity.   UGC is also widely used by brands in Hong Kong as part of the marketing mix.

2 weeks ago | marketing-interactive.com | Karen Wong |Rezwana Manjur

Programmatic advertising has emerged as a transformative force in the digital marketing landscape, offering advertisers and publishers a data-driven approach to target their audiences. Despite the vast benefits, issues have arisen with new tools and platforms springing up all the time. As we approach the second half of 2025, what are the major challenges advertisers face in programmatic advertising, and how can we tackle them?