Rezwana Manjur

Singapore

Editor-in-chief at Marketing Interactive

Journalist | Shopaholic | Couchpotatoextraordinaire

Featured in: Favicon

marketing-interactive.com

Articles

How CASETiFY builds buzz with every drop

1 week ago | marketing-interactive.com | Rezwana Manjur

As Star Wars Day swept across social media on 4 May, brands once again rushed to align with pop culture’s most enduring fandoms, including global lifestyle brand known for its customisable tech accessories, CASETiFY. For Star Wars Day, the brand tapped into 'The Force' and unveiled a collection with references to the Star Wars IP, including the Rebel Alliance, the Galactic Empire and fan-favourite droids C-3PO and R2-D2.
OpenAI rolls out shopping feature for ChatGPT users

2 weeks ago | marketing-interactive.com | Dhanya Vimalan |Rezwana Manjur

OpenAI has introduced a new shopping feature for ChatGPT, aimed at helping users discover products in a more personalised way. In an X post on Tuesday (29 April), OpenAI said it launched several improvements to ChatGPT search, including a roll out for a better shopping experience. "Search has become one of our most popular and fastest growing features, with over 1 billion web searches just in the past week," the caption read.
Duolingo goes AI-first, scales back contractors in strategic shift

2 weeks ago | marketing-interactive.com | Dhanya Vimalan |Rezwana Manjur |Lee Shin Yiing

Online-language learning app Duolingo has unveiled its plans on becoming "AI-first". In a LinkedIn post on Monday (28 April), the beloved brand said that it will be making the platform shift to AI, a similar move to when it betted on mobile back in 2012. "What doesn't change, we will remain a company that cares deeply about its employees," the caption read. The company shared a screenshot of an all-hands email from its chief executive officer Luis von Ahn, who made the call official.
Beyond the kitchen: MODENA's shift to purpose-driven innovation, connected living

3 weeks ago | marketing-interactive.com | Gabriel Budi Sutrisno |Rezwana Manjur

Once known primarily for premium kitchen appliances, MODENA is now reshaping its brand story—anchoring itself not only in technology, but in purpose. With a bold new vision centred on "human-centric innovation," the company is expanding its scope to create tangible impact beyond the home. At the heart of this evolution is Pure Hub, a clean water initiative poised to redefine how MODENA connects with Indonesian communities.
3 fundamental questions every brand should ask before marketing to Gen Alpha

3 weeks ago | marketing-interactive.com | Rezwana Manjur

Born between the early 2010s and 2024, Gen Alpha is set to surpass 2 billion strong by 2025 — becoming the most influential and brand-savvy generation we’ve ever seen. But marketing to them isn’t just about understanding digital nativity — it’s about decoding an entirely new consumer behavior shaped by fluidity in location, culture, and societal norms. How do we meet Gen Alpha where they are? What role does our brand play in their digital-first world?
Samsung brings smart home art experiences to a global audience

1 month ago | marketing-interactive.com | Vanessa Yuen |Rezwana Manjur

Samsung Electronics is bringing contemporary products from galleries exhibiting at Art Basel Hong Kong 2025, an international art exhibition held annually in Hong Kong, to a global audience.
Meta rolls out AI-generated comments on Instagram

1 month ago | marketing-interactive.com | Dhanya Vimalan |Rezwana Manjur |Gabriel Budi Sutrisno

Meta has reportedly introduced yet another AI-generated feature on one of its platforms. An X user (@jonah_manzano) based in Australia shared screenshots of a new feature that allows Instagram users to write comments with the help of artificial intelligence. The "Write with Meta AI" tool, seen as a pencil icon next to the text bar under a post, can also analyse photos, including facial features, to help generate comments.
Is your data 'hydrated'?

1 month ago | marketing-interactive.com | Rezwana Manjur

Keeping your data hydrated requires concerted effort and a shift in mindset, said Shashank Sharma, senior director, digital experience, South East Asia & Korea at Adobe. But what is hydrated data? Well, essentially it is data that is "fresh" and constantly evolving with informed understanding of the customer. Today, customer experience is no longer enough.
JPMorganChase CEO on brand death: 'We torture our customers with things we think are great'

1 month ago | marketing-interactive.com | Rezwana Manjur

“Sometimes we torture our customers with things we think are great, [but] they can't stand it,” said Jamie Dimon, CEO of JPMorganChase on a fireside chat with Adobe CEO Shantanu Narayen at Day 2 of Adobe Summit held in Las Vegas. This complacency in thinking that the company knows best, said Dimon, is the reason a lot of big companies come to an end. “My view is that a business should always look at itself point of view consumer.
2025: When creativity meets CX orchestration

1 month ago | marketing-interactive.com | Rezwana Manjur |Gabriel Budi Sutrisno |Karen Wong

We are once again living in the era of where creativity meets customer experience orchestration. This was the main message shared by Shantanu Narayen, CEO of Adobe, at this morning’s 23rd Adobe Summit held in Las Vegas. While it is easy to think that we are living in the era of machines and technology, Adobe still believes that great creativity remains “a uniquely human trait”.