Marketing Interactive

Marketing magazine, which debuted in June 2002, stands as Asia's top resource for advertising, marketing, and media insights. It publishes editions in Singapore, Hong Kong, and Malaysia (Advertising+Marketing Malaysia). Known for its reliability and independence, the magazine consistently delivers breaking news and important stories. It connects with more advertising and marketing professionals across Singapore, Hong Kong, and Malaysia than any other publication in the region.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#181533

Singapore

#2862

Business and Consumer Services/Marketing and Advertising

Traffic sources

Monthly visitors

Articles

FedEx PH turns retired uniforms into eco-conscious gifts for customers | Marketing-Interactive

1 day ago | marketing-interactive.com

In a continuing push to combine brand innovation with environmental stewardship, FedEx has once again partnered with Philippines-based NGO Mori Notes to breathe new life into old courier uniforms, transforming them into sustainable gifts for customers.
BOCHK concludes media pitch

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton

Bank of China (Hong Kong) (BOCHK) has appointed IPG Mediabrands Hong Kong as its media agency of record, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands. The appointment will last for three years. As part of the partnership, IPG Mediabrands will look after the brand’s media buying and planning business for Hong Kong. It is understood that the incumbent agency Zenith and Mindshare took part in the pitch.
Lanson Place HK invites everyone to step back in time with Ding Ding qipao tour

2 days ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton

Lanson Place Causeway Bay, Hong Kong is partnering with Hong Kong Tramways to launch the Ding Ding qipao tour on weekends, commencing on 17 May 2025. Travelling from Sheung Wan to Causeway Bay, the tour invites participants to step back in time to experience the vibrant heritage of Hong Kong.
Watsons and ClimatePartner join forces to fight against climate change

2 days ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton

In celebration of Earth Day this April, Watsons, the flagship health and beauty brand of AS Watson, has expanded its partnership with ClimatePartner to enhance its carbon compensation initiative. For every purchase of selected Watsons Sustainable Choice products, the brand aims to offset over 4,000 tons of carbon dioxide emissions.
7CAFÉ taps Tyson Yoshi to challenge the HK$17 coffee stereotype

2 days ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan |Matthew D. Eaton

7-Eleven's in-house brand 7CAFÉ has tapped Hong Kong singer-songwriter Tyson Yoshi to challenge the HK$17 coffee stereotype after receiving official "Specialty Grade" certification by international standards for its exclusive blended coffee beans, validating the premium quality of its affordably-priced offering.
West Kowloon Cultural District Authority and Citybus team up to boost HK's cultural tourism

2 days ago | marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan

Citybus and the West Kowloon Cultural District Authority (WKCDA) have inked deal to help boost Hong Kong's cultural tourism and enhance the city's reputation as a world-class cultural destination. This collaboration, the first of its kind between WKCDA and a public transportation organisation, leverages Citybus’ comprehensive network and focuses on promotional efforts and joint initiatives that aim to support the sustained growth of cultural tourism.
Keeta and LUBUD redefine premium food delivery with new partnership

2 days ago | marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan

Keeta, the international subsidiary of Meituan, and LUBUDS Group, the homegrown culinary group, have partnered up to elevate premium food delivery service for exquisite meals, aiming to replicate the quality of restaurant dining for discerning consumers. This partnership will focus on three key areas including leveraging big data for consumer trend analysis, advancing food delivery packaging, and elevating the delivery experience.
Policy office: HK should bar AI tools that could endanger human safety

1 week ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Hong Kong’s digital policy body has urged the government to ban generative artificial intelligence (AI) systems that could endanger human safety, along with strict oversight for their use in critical infrastructure, as part of the newly released guidelines.
The Trade Desk names new senior VP for Greater China and Korea

1 week ago | marketing-interactive.com | Karen Wong |Matthew D. Eaton

Global advertising technology firm The Trade Desk has appointed Stella Leung (pictured) as senior vice president of the Greater China and Korea region. In this role, Leung will lead the company’s business and growth strategy across these key markets and will report directly to Jed Dederick, chief revenue officer of The Trade Desk. Leung brings over 23 years of leadership experience in advertising and technology sectors across the Asia Pacific region.
RAVIPA unveils second store in HK as part of regional expansion

1 week ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Thai jewelry brand RAVIPA has unveiled its second store in Hong Kong at Harbour City. This expansion marks a pivotal moment in RAVIPA’s regional growth, bringing its signature blend of elegance, symbolism, and spiritual harmony to one of Hong Kong’s most iconic shopping destinations. This comes following the successful debut of its first store in December 2024.