Marketing Interactive

21 hours ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Wellcome is reconnecting with its heritage by reviving the distinctive hand-drawn style once used across its price posters, as part of its 80th anniversary celebrations. In collaboration with local illustrator No Paper Studio, the brand has recreated nostalgic supermarket scenes and city landmarks with intricate stroke, bringing back also the legendary “low low price” (平通街) campaign that defined value for a generation.

22 hours ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Redress, the Asia-focused environmental NGO, has unveiled its eighth annual ‘Get Redressed Month’ campaign, taking place this May. The campaign invites Hongkongers to take a closer look at how their wardrobes impact the environment and explore fun, creative and easy ways to make fashion more sustainable. This comes as Asia is experiencing significant climate change impacts, with warming trends intensifying rapidly in recent years, according to the World Meteorological Organization.

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Hong Kong-based rice supplier Golden Resources has unveiled the “Beautiful rice lab” campaign as an extension of its latest branding initiative. Aiming to promote premium rice culture, this campaign creatively taps into Hong Kong’s unique cultural reference where the slang term “Leng Jai” (靚仔) meaning “handsome boys”, is used to describe something outstanding — in this case, high-quality white rice.

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Lululemon has appointed GroupM to handle the media buying and planning for the brand's digital and brand remit, following a competitive pitch earlier this year, MARKETING-INTERACTIVE understands. The appointment will last for two years and adds Hong Kong, Macau, and Southeast Asia to the existing scope of work in Japan. It also extends GroupM's regional strategy mandate that was in place since last year. It is understood that GroupM was chosen as it has good grasp of local market nuances.

1 day ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Luxury fashion house Dior has apologised after an unauthorised external party had accessed some of the Chinese customer data it held. Meanwhile, it added that the affected database did not contain any financial details. This came after the brand sent an internal memo to its consumers on Monday, confirming there was a data breach involving the Chinese consumer database.