Marketing Interactive

5 days ago | marketing-interactive.com | Rezwana Manjur

Six years have passed since the iconic fashion show that reshaped global perceptions of “Made in China.” In 2018, Chinese sportswear brand Li-Ning stunned audiences at New York Fashion Week, signaling a powerful shift in Chinese identity on the world stage. What had been quietly brewing as the guochao (国潮) movement - an embrace of national pride and cultural heritage - finally exploded into the mainstream.

1 week ago | marketing-interactive.com | Karen Wong |Matthew D. Eaton |Dhanya Vimalan

Automotive manufacturer SAIC-GM has reaffirmed Publicis Media China, part of Publicis Groupe, as its media partner, following a highly competitive pitch. Publicis Media China won back SAIC-GM with a larger scope that includes media planning and buying for traditional and digital media, performance marketing, and content partnership for its full brand portfolio, notably Cadillac and Buick brands. The partnership, led by Spark Foundry China commenced on 1 April 2025.

1 week ago | marketing-interactive.com | Karen Wong

Design Bridge & Partners has appointed Alexandra Cerruti (pictured right) as its executive vice president of APAC, and named Benedict Gordon (pictured left) as APAC chief growth officer. Based in the agency's Singapore Studio, Cerruti oversees all markets in Asia Pacific, excluding Greater China which is led by her counterpart Nikki Lin. This includes a primary focus on Southeast Asian countries, India, Australia and New Zealand.

1 week ago | marketing-interactive.com | Vanessa Yuen |Rezwana Manjur

User-generated content (UGC) has long been a growing trend among brands as they look for authenticity and connection with consumers. It fills social media feeds, improves brand metrics and affects purchasing decisions. Interestingly, UGC is 9.8 times more impactful than influencer content and 6.6 times more influential than brand-generated content, with 79% of people saying UGC highly impacts their purchasing decisions, according to Hearts & Science.

1 week ago | marketing-interactive.com | Karen Wong |Dhanya Vimalan

Nearly 70% of APAC buyers use generative AI tools to research or compare vendors, signaling a growing preference for self-service discovery over direct vendor engagement, a Forrester survey finds. The findings, published in The State Of Business Buying In Asia Pacific, 2024, draw from extensive survey data across the region. The report highlights how younger buyers reject traditional, seller-led tactics, placing greater emphasis on diversity, inclusion, and subject matter expertise.