Marketing Interactive
Marketing magazine, which debuted in June 2002, stands as Asia's top resource for advertising, marketing, and media insights. It publishes editions in Singapore, Hong Kong, and Malaysia (Advertising+Marketing Malaysia). Known for its reliability and independence, the magazine consistently delivers breaking news and important stories. It connects with more advertising and marketing professionals across Singapore, Hong Kong, and Malaysia than any other publication in the region.
Outlet metrics
Global
#172163
Singapore
#2529
Business and Consumer Services/Marketing and Advertising
#8
Articles
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3 weeks ago |
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Nearly 80% of marketers believe they are good at writing briefs, while only 6% of creative agencies agree, reflecting a lack of trust between creative agencies and their clients, according to the latest BetterBriefs report. The 2025 release of BetterIdeas Project gathered responses from 1,034 marketers, agency staff, and in-house teams across 54 countries, spanning both B2C and B2B sectors.
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3 weeks ago |
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Global omnichannel media agency Assembly has appointed Aaron Kleiman (pictured) as general manager and client VP of its Japan operations. This strategic hire marks a significant move in Assembly's North Asia expansion, deepening its presence to meet growing client demand and dynamic market shifts. In his dual role, Kleiman will lead all aspects of the agency’s Japan operations, overseeing strategy, performance, and cross-functional team integration.
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3 weeks ago |
marketing-interactive.com | Karen Wong |Dhanya Vimalan
Upon the launch of its new Tokyo office, independent creative agency UltraSuperNew has unveiled a new evolution for 2025: from a Harajuku-born studio to an international Shibuya-based network focused on nationwide and APAC campaigns for global brands.
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3 weeks ago |
marketing-interactive.com | Karen Wong
Chinese social media platform Xiaohongshu, also known as Rednote, is emerging as a transformative force in social commerce. Blending the emotional power of music with the immediacy of messaging and the influence of social networks, the platform is not just enhancing how people express themselves—it's revolutionising how they shop, share, and connect online. According to the 2024 Xiaohongshu Business News, the platform boasts an impressive 300 million monthly active users.
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3 weeks ago |
marketing-interactive.com | Karen Wong |Matthew D. Eaton
Hongkongers' usage of Meta's social platform Threads has tripled to 34% since its launch in 2023, with around 40% of users having engaged with videos on the platform, according to an OMG survey. Conducted by Omnicom Media Group (OMG), the latest “Hong Kong video content viewing landscape 2025 Q1” study is based on a self-complete online survey among 800 Hong Kong residents aged between 18 and 59.
Marketing Interactive journalists
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