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1 week ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
User-generated content (UGC) has long been a growing trend among brands as they look for authenticity and connection with consumers. It fills social media feeds, improves brand metrics and affects purchasing decisions.
Interestingly, UGC is 9.8 times more impactful than influencer content and 6.6 times more influential than brand-generated content, with 79% of people saying UGC highly impacts their purchasing decisions, according to Hearts & Science.
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3 weeks ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
In today’s fast-evolving marketplace, consumer behaviour is changing at an unprecedented pace. While in Hong Kong, the rising trend of Hongkongers heading north for shopping and entertainment has hit the Hong Kong retail industry hard, with the city's retail sales having dropped for 12 months in a row, according to the latest figures released by the Census and Statistics Department.
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2 months ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
Samsung Electronics is bringing contemporary products from galleries exhibiting at Art Basel Hong Kong 2025, an international art exhibition held annually in Hong Kong, to a global audience.
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2 months ago | 
marketing-interactive.com | Karen Wong |Gabriel Budi Sutrisno |Vanessa Yuen
Over the past week, brands are pausing endorsements of Korean actor Kim Soo-hyun (Kim) after he came under fire for allegedly dating the now deceased actress Kim Sae-ron when she was a minor. The incident was first revealed on 10 March, by the YouTube channel Hoverlab, claiming the two had been dating for six years, starting when Kim Sae-ron was 15. The channel then issued a photo showing the actor kissing Kim Sae-ron on the cheek, sparking heated discussions online.
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2 months ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
Consumers in Hong Kong are increasingly preferring the value and convenience of revolving lines, mostly offered by digital banks responding to consumers’ needs, with Millennials and Gen Z accounting for 40% and 30% of recent revolving line originations respectively.
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2 months ago | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
From an early age, many of us were taught by our parents to avoid getting food on our clothes. Now, brands are doing the exact opposite, proudly displaying their popular food and beverage (F&B) products on exclusive apparel.
In recent years, food brands have increasingly adopted clothing drops as a unique marketing strategy to seemingly engage consumers and create buzz around their products.
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2 months ago | 
marketing-interactive.com | Karen Wong |Vanessa Yuen |Rezwana Manjur
An unclear brief is not surprising to see in the ad industry, however, this is often due to the challenges industry players face in generating creative ideas and a lack of constructive feedback from clients, resulting in poor-quality work.
According to a BetterIdeas project done in partnership with the IPA, up to 33% of marketing budgets are potentially wasted due to poor briefs and misdirected efforts.
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Mar 7, 2025 | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
Concerns about sexist rhetoric on social media is high, particularly among Gen Z (80%) and Millennials (76%), a survey finds. Meanwhile, over a third believe that content moderation should be strengthened on TikTok (38%), Facebook (36%) and Instagram (35%). The annual HeForShe Report, conducted by the United Nations Global Solidarity Movement for Gender Equality, and global marketing agency, Team Lewis, aims to shed light on current issues affecting women and amplify their importance.
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Mar 5, 2025 | 
marketing-interactive.com | Rezwana Manjur |Matthew D. Eaton |Vanessa Yuen |Gabriel Budi Sutrisno
In November 2024, independent global media advisor MediaSense acquired R3, the creative and media advisory born out of Singapore, for an undisclosed sum. The deal included R3’s global footprint across North America and Asia but notably excluded its China entity.
Three months on, MARKETING-INTERACTIVE sat down with R3 founder Goh Shufen and MediaSense CEO Jamie Posnanski to discuss the agency’s future in APAC.
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Mar 4, 2025 | 
marketing-interactive.com | Vanessa Yuen |Rezwana Manjur
The creative process in marketing is flawed and stifles creativity, as only 27% of global marketers and 30% of agencies agree that they are well-trained in evaluating ideas, highlighting a lack of training in the industry, a survey finds.
