Sam Buckingham-Jones

1 week ago | mi-3.com.au | Kalila Welch |Paul McIntyre |Brendan Coyne |Sam Buckingham-Jones

Two years ago Nestlé put “refocusing on lost creativity” central to its marketing strategy – and formalised a framework to benchmark it. This week it won the Cannes Outdoor Grand Prix for KitKat and Global CMO Aude Gandon joined a vanguard of marketing and customer chiefs using the event to hammer home the criticality of creativity to growth to their global teams. Gandon was hired as Nestlé’s first global CMO in 2020.

1 week ago | afr.com | Sam Buckingham-Jones

Social media has overtaken online outlets as a primary source of news and information for Australians for the first time, as young people increasingly turn to Facebook, TikTok and Instagram to stay up to date. A major annual study surveying thousands of Australians’ views and habits of news reveals a huge age divide between younger and older people and how they stay informed.

1 week ago | afr.com | Sam Buckingham-Jones

Broad tax reform! That’s the issue readers of The Australian Financial Review say should be top of the list at the government’s productivity summit in August. There’s an issue though, almost half of those surveyed are sceptical that the summit will achieve anything. The re-elected Albanese government called a summit to green-light a new economic agenda, but immediately ruled out changes to industrial relations laws.

1 week ago | afr.com | Sam Buckingham-Jones |Zoe Samios

Substantial areas of South Australia and NSW could lose free-to-air coverage of the AFL, Australian cricket Tests and the Big Bash League after regional network WIN announced it would stop broadcasting Channel Seven there from July 1. The Riverland and Mount Gambier regions east and south-east of Adelaide and the area around the NSW town of Griffith will lose the signal for channels Seven, 7mate and 7two from next month after WIN said Seven had refused to renew a commercial agreement. Loading...

2 weeks ago | afr.com | Sam Buckingham-Jones

It has all the ingredients of the ideal true-crime series. An unassuming suburban mother accused of murder, an out-of-the-way regional town, and three people dead after a poisonous meal of beef wellington laced with death cap mushrooms. At a Victorian Supreme Court room in Morwell, in the state’s south-east, people line up each morning to sit in one of the court’s 48 public seats. Camera crews dot the streets outside. Loading... Follow the topics, people and companies that matter to you.