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1 week ago | 
mi-3.com.au | Kalila Welch |Andrew Birmingham |Shaun Lohman |Brendan Coyne
As Mark McKee from Freewheel articulated so eloquently on Tuesday at the Future of TV Advertising conference, media owners of long form addressable video inventory (AVOD and SVOD) are standing at what he described as a “fork in the road”. We can either stand back and let this wonderful large screen, sound on, unskippable targeted ad format capable of delivering both brand and performance become completely commoditised or we can work together as an industry to keep it clean and effective.
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1 week ago | 
mi-3.com.au | Jonathan Fox |Andrew Birmingham |Shaun Lohman |Brendan Coyne
What you need to know: Thinkbox head of research Anthony Jones took to Sydney's Future of TV Advertising event last week to present the UK commercial TV body's latest advertising ROI study, Profit Ability 2. The study, he says, proves advertising remains a profitable outcome for advertisers, with UK brands earning an average of £1.87 ROI for every pound spent on advertising within 13 weeks – lifting to £4.11 over two years.
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3 weeks ago | 
mi-3.com.au | Simon Larcey |Paul McIntyre |Brendan Coyne |Nadia Cameron
What you need to know:Direct business from brands is now the fastest growing part of The Trade Desk’s revenue, per ANZ boss James Bayes. He thinks that’s a direct result of marketers seeking to wean themselves of reliance on Google and Meta and was exacerbated by Google’s flip-flop on culling third party cookies – which led to a credibility crisis after years of relaying carefully honed first party data plans and investments to boards and stakeholders.
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4 weeks ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to know:It’s the unsexy stuff that’s no longer dominating vendor keynote stages but lurking within the case study presentations in the session rooms: Marketing technology transformation, sans AI, to finally realise personalisation at scale and one customer view. Australian financial services provider, AMP, is one of those cases.
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1 month ago | 
mi-3.com.au | Brendan Coyne |Paul McIntyre
What you need to know:Stokes family-owned Coates has taken the wrappers off a bold new integrated brand campaign to coincide with its 140-year anniversary that’s anything but usual for the business.
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1 month ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to knowLinking employee experience to customer experience is vital to KFC’s growth strategy. Data from the UK shows restaurants with highly engaged staff get fewer negative guest scores and more return visits. A 1 per cent lift in “top-box” guest experiences could deliver millions in incremental revenue. KFC’s “Listens” program is driving cultural and operational change across 30,000 restaurants globally.
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1 month ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to knowGlacier Consulting CEO and Qualtrics X4 keynote speaker, Ken Hughes urged brands to embrace the “Blue Dot” mindset – where consumers and employees see themselves as the immovable centre of the universe, and expect everything to orbit around them. In today’s CX and EX landscape, people expect services, products, and experiences to adapt to their needs in real-time – not the other way around. Think Uber, not yellow cabs.
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1 month ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to know:Australia’s post-Covid CDP “bender” has entered a more measured phase after initially rushing into a promise of a single source of truth for customer data and its activation that promised a moat against shifting market and regulatory tides while cutting marketing costs. For brands and publishers, managing data silos, privacy compliance, and avoiding bill shock are top concerns, pushing companies to rethink how they fund and implement CDP solutions.
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1 month ago | 
mi-3.com.au | Brendan Coyne |Paul McIntyre |Sam Buckingham-Jones
Cancelling tonightUber and Special made the platform’s food business famous and ate rivals’ lunch with Tonight, I’ll Be Eating. Then the business decided its future was in diversified retail delivery, which meant it had to change almost (almost) everything. “That’s when we turned to Special Group to say ‘help us!’, per ANZ Brand Lead, Channa Goonasekara.
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1 month ago | 
mi-3.com.au | Brendan Coyne |Paul McIntyre |Nadia Cameron |Tim Tyler
What you need to know:Amazon’s Australian ad business down under is booming. Advertising revenue grew 58.1 per cent year-on-year, reaching $242 million, making it Amazon’s fastest-growing local revenue segment, and an acceleration on the 51 per cent growth rate booked in the prior year. Ecom also powering. Online store revenue increased 23.5 per cent to $1.94 billion, while third-party seller services surged 47.6 per cent to $839 million.
