-
3 days ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to know:Cannes was heaving with influencers striking deals, but the message from top marketers, academics and consulting firms was consistent: Go back to fundamentals on brand, embed brand at the heart of business, then execute with consistent creative excellence to drive outsized financial returns. Mark Ritson landed that message most emphatically via 10 years worth of Effie data analysed by System1.
-
4 days ago | 
mi-3.com.au | Paul McIntyre |Brendan Coyne |Andrew Birmingham
Predictive AI advancements across its search platform and advertising toolkit, a reconstructed narrative to position Google search and YouTube into one all-encompassing, streaming-to-shopping marketing funnel, a bullish take on search’s ongoing dominance – despite persuasive global commentary to the contrary and acknowledgment how we search is changing – and case studies showcasing marketing ROI from brand to demand made up Google Marketing Live last week.
-
1 week ago | 
mi-3.com.au | Kalila Welch |Paul McIntyre |Brendan Coyne |Sam Buckingham-Jones
Two years ago Nestlé put “refocusing on lost creativity” central to its marketing strategy – and formalised a framework to benchmark it. This week it won the Cannes Outdoor Grand Prix for KitKat and Global CMO Aude Gandon joined a vanguard of marketing and customer chiefs using the event to hammer home the criticality of creativity to growth to their global teams. Gandon was hired as Nestlé’s first global CMO in 2020.
-
1 week ago | 
mi-3.com.au | Andrew Birmingham |Brendan Coyne
What You Need to KnowHubSpot CEO Yamini Rangan says AI is dismantling the old SEO and search-driven marketing playbook, with Google AI Overviews slashing search traffic by up to 70% (and 20% at the lower end). Brands need to pivot to intent-driven, omnichannel marketing and target customers on platforms like Instagram, TikTok, and digital communities, rather than relying on website visits.
-
2 weeks ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to know:Rabobank’s Erica Van de Ven has revealed at this year's PegaWorld event how the bank is deeply embedding generative AI into financial crime prevention, transforming, not replacing, compliance roles. Machine learning, data platforms and Gen AI now handle workflows like onboarding, case management, and reporting, slashing admin while keeping compliance officers firmly in control.
-
1 month ago | 
mi-3.com.au | Kalila Welch |Paul McIntyre |Brendan Coyne
Awkward customerAdvertising effectiveness veteran James Hurman is awaiting a response from Professor Scott Galloway after delivering a clinical counter to some of the professor’s broadsides against brand and advertising – while simultaneously creating a piece of effective B2B content marketing.
-
1 month ago | 
mi-3.com.au | Kalila Welch |Stu Carr |Sam Shedden |Brendan Coyne
What you need to know:QMS chief John O’Neill thinks Australia’s out of home publishers can take a 20 per cent share of the ad market within five years after OOH players took 17 per cent in a bumper Q1. Per O'Neill, Quadrant-owned QMS held 14.5 per cent of the total outdoor market and 18 per cent of digital OOH sales in the first quarter, with a "north of 40 per cent" YoY surge in April potentially putting the vendor ahead of the market.
-
1 month ago | 
mi-3.com.au | Kalila Welch |Brendan Coyne |Stu Carr |Andrew Birmingham
What you need to know:Warner Bros. Discovery says its Max platform is powering ahead of forecast weeks into its Australian launch. ANZ senior revenue director James Hole touting strong advertiser and subscriber uptake, despite keeping audience numbers under wraps. Agencies suggest a "textbook" launch, per one investment chief, with buyers praising the outsourced sales model via Nine.
-
1 month ago | 
mi-3.com.au | Stu Carr |Sam Shedden |Brendan Coyne |Paul McIntyre
What you need to know:Pinterest has commissioned new research from IPG Mediabrands’ Magna to demonstrate the impact a positive advertising environment has on performance. Findings include that users were 20 per cent more emotionally engaged with content on platforms they perceived as positive and spent 15 per cent more time looking at ads – and the same ads were seen as twice as trustworthy, twice as interesting and 1.5 times more likeable compared to when they were viewed on other platforms.
-
1 month ago | 
mi-3.com.au | Paul McIntyre |Brendan Coyne |Andrew Birmingham
What you need to know:In a landmark study, researchers, GPT-4-equipped individuals matched the output of full human teams and completed innovation tasks up to 16.4 per cent faster, often with higher-quality results. AI flattened the expertise curve. Junior or inexperienced staff using AI performed at near-expert levels, effectively collapsing traditional learning curves and levelling up organisational capability. Cross-functional silos smashed.
