Sam Shedden

Edinburgh

Scot living Down Under | @MelbourneSnap | Digital publisher and editor | Work in tech news. Ex @NatWorldPub, @TheScotsman, @edinburghpaper.

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Articles

QMS boss backs incoming deals, retail extensions, new creative capabilities and programmatic performance raid to boost share

1 month ago | mi-3.com.au | Kalila Welch |Stu Carr |Sam Shedden |Brendan Coyne

What you need to know:QMS chief John O’Neill thinks Australia’s out of home publishers can take a 20 per cent share of the ad market within five years after OOH players took 17 per cent in a bumper Q1. Per O'Neill, Quadrant-owned QMS held 14.5 per cent of the total outdoor market and 18 per cent of digital OOH sales in the first quarter, with a "north of 40 per cent" YoY surge in April potentially putting the vendor ahead of the market.
Magna research ties Pinterest's positivity mantra to ROI gains as platform eyes Meta, Google ad dollars - and marketers tap alternatives amid performance marketing price hikes | Mi3

1 month ago | mi-3.com.au | Stu Carr |Sam Shedden |Brendan Coyne |Paul McIntyre

What you need to know:Pinterest has commissioned new research from IPG Mediabrands’ Magna to demonstrate the impact a positive advertising environment has on performance. Findings include that users were 20 per cent more emotionally engaged with content on platforms they perceived as positive and spent 15 per cent more time looking at ads – and the same ads were seen as twice as trustworthy, twice as interesting and 1.5 times more likeable compared to when they were viewed on other platforms.
Bitcoin, Ethereum prices fall amid macroeconomic woes

Jan 7, 2025 | readwrite.com | Adrian Zmudzinski |Sam Shedden |Jacob Woodward |Sophie Atkinson

Bitcoin (BTC) and Ethereum (ETH) experienced price declines as fears of prolonged inflation gripped the macroeconomic landscape. At the time of writing, Bitcoin is trading at almost exactly $95,000 after losing 5.44% of its value over the last 24 hours. The price of the world’s first cryptocurrency is still 1.25% higher than where its price stood seven days ago. Similarly, Ethereum is currently trading at a few dollars over $3,350 after losing 7.35% over the last 24 hours.
Severance season 2: When will it be released and what are reviewers saying?

Jan 7, 2025 | readwrite.com | Sophie Atkinson |Sam Shedden |Joel Loynds |Paul McNally

The dystopian thriller Severance will soon be back again with season 2 receiving a perfect score on Rotten Tomatoes from reviewers. The mind-bending office drama, starring Adam Scott, proved to be a hit the first time around and it could see more praise as new episodes are just a week away from being released. Scott’s character Mark is a widow who is shown going through the process of becoming a ‘severed’ employee at Lumon Industries.
Panasonic, Anthropic team up on AI wellness

Jan 7, 2025 | readwrite.com | Sophie Atkinson |Sam Shedden |Joel Loynds |Paul McNally

The 105-year-old electronic giant Panasonic is adopting AI as its venture and business incubator, Panasonic Well, has unveiled an artificial intelligence wellness coach for families. At the CES event in Las Vegas, CEO Yoky Matsuoka took the stage on Tuesday (January 7) to announce the new platform named Umi which marks a move into both wellness and AI by the brand.
SteamOS finally makes the leap from the Steam Deck to a new gaming handheld from Lenovo

Jan 7, 2025 | readwrite.com | Paul McNally |Sam Shedden |Graeme Hanna |Adrian Zmudzinski

It’s not like we didn’t know it was coming and it was just a a case of when, but that when is now, and as of a joint announcement from Valve and Lenovo we know that the first hardware to officially run Steam OS outside of the Steam Deck itself will be the sexily titled Lenovo Legion Go S (8”, 1) Powered by SteamOS Now for us, you can never have too many brackets in your product name – they just ooze excitement, but the real story here is that Valve finally is ready to uinleash its gaming...
AI increases chances to detect breast cancer, study finds

Jan 7, 2025 | readwrite.com | Graeme Hanna |Sam Shedden |Adrian Zmudzinski |Paul McNally

Researchers have indicated the use of AI in breast cancer screening increases the chances of detecting the disease. There have been claims that AI could assist clinicians in combating cancer cases, but much of this has been based on retrospective work. This real-time development appears to be a breakthrough as AI has been used from the outset in a nationwide screening program.
UK government to criminalize sexually explicit deepfake imagery

Jan 7, 2025 | readwrite.com | Graeme Hanna |Sam Shedden |Adrian Zmudzinski |Paul McNally

The U.K. government announced on Tuesday (Jan 7) it would outlaw the creation and sharing of sexually explicit deepfake images. The action has been taken to protect women and young girls, who are mainly targeted with this type of material. It is already illegal to make such imagery of children, but the law is being extended to protect those aged over 18. Deepfake is a term given to AI-powered images or videos that have been altered or edited to depict a real person.
Nvidia displays next-gen Blackwell RTX series at CES 2025

Jan 6, 2025 | readwrite.com | Graeme Hanna |Sam Shedden |Adrian Zmudzinski |Jacob Woodward

Nvidia has used the significant platform at CES 2025 to unveil its latest generation Blackwell graphics cards. The company’s CEO Jensen Huang made his presence felt, donning a snakeskin-design jacket instead of his typical leather jacket, but this presentation was about more than him. The new release of Blackwell GPUs has been long-awaited and with the world’s biggest tech show in Las Vegas providing the backdrop, the all-important details were displayed.
Stalker 2 - patch fixes up a whole host of AI issues and more in time for the weekend

Nov 29, 2024 | readwrite.com | Paul McNally |Sam Shedden |Graeme Hanna |Radek Zielinski

A huge patch bringing over 650 fixes to Stalker 2: Heart of Chornobyl has been released by GSC Game World to make venturing into the Zone this weekend a lot more enjoyable. We always knew it was going to take some major patching to get the game ship-shape and this one will likely be the first of a fair few to make strides towards that. AI has come in for a lot of work here, although as yet there are still no fixes for the largely broken A-Life aspect of the game.