Sarah Threet

Oct 8, 2024 | heinzmarketing.com | Karla Sanders |Sheena McKinney |Sarah Threet |Maria Geokezas

SummaryThis blog explains how B2B marketers can use buyer intent data to improve their outreach strategies. It covers how to find high-value prospects, segment the audience, and automate marketing processes. These tactics can help enhance lead quality and speed up sales cycles, leading to better results for the business.

Jul 17, 2024 | heinzmarketing.com | Brenna Lofquist |Sheena McKinney |Sarah Threet

SummaryWhat are CMOs saying about AI? Here are the top 5 pain points discussed in a CMO Coffee Talk session. CMOs get real and discuss their concerns about AI and what they really think about it. In this post you'll take away ideas on how to overcome each pain point. By Brenna Lofquist, Client Services Operations Manager at Heinz MarketingIt’s no secret AI has been a hot topic for awhile now. It has been around for quite some time but within the past year or so it’s really exploded.

Dec 8, 2023 | heinzmarketing.com | Maria Geokezas |Sarah Threet |Karla Sanders

SummaryThis article discusses the challenges and benefits of a Marketing Center of Excellence (CoE) business operations model and how the RACI tool can be an effective building block for creating a CoE by emphasizing the importance of clearly defined roles and responsibilities. By Maria Geokezas, Chief Operating Officer at Heinz MarketingIf this year has taught us anything, it’s that the world is speeding up.

Aug 22, 2023 | heinzmarketing.com | Sarah Threet |Maria Geokezas

SummaryAt Heinz Marketing, our consultants and engagement managers have been sharing marketing-related books to stay abreast of the changing world of marketing and business. This book review is part one of April Dunford's "Obviously Awesome", focusing on why context matters in deliberately positioning a product or service, and touches on a couple of traps we often find ourselves in when trying to position our product.