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Sasha Semjonova

Articles

  • 3 weeks ago | salesforceben.com | Sasha Semjonova |Ben McCarthy

    It has recently been announced that Logik.AI, an AI-powered CPQ solution, has been acquired by ServiceNow. This comes not long after ServiceNow stepped into the world of CRM, and Logik.AI’s strong sales and commerce capabilities will allow ServiceNow’s growing CRM presence to be accelerated through greater efficiency and higher productivity.

  • 3 weeks ago | salesforceben.com | Ben McCarthy |Sasha Semjonova

    Artificial intelligence has been the buzzword in the Salesforce ecosystem for over two years now. We are being told that if we as professionals and businesses don’t adapt to this new reality, we’re going to be all out of jobs. Whilst I can’t say for sure if this is true, what I can tell you is that ChatGPT saves content creators like me hours, days, and possibly collectively, years of time.

  • 2 months ago | salesforceben.com | Sasha Semjonova |Thomas Morgan |Lauren Westwood |Ben McCarthy

    TrailblazerDX, the event for admins, developers, architects, students, leaders, entrepreneurs, and everyone in between, returns on March 5-6, 2025. The sessions have now been announced and are available to view here to start planning your agenda!At the time of writing this, there are 292 sessions listed, and that’s a lot to sort through! That’s why we’ve put together a handy list of what we think some of the top sessions will be to attend. Not able to make it in person this year?

  • Nov 20, 2024 | salesforceben.com | Sasha Semjonova |Tara Walton |Anastasia Posivets |Chris Mascaro

    Salesforce’s growth – particularly over the last decade – has been monumental. Marc Benioff’s insatiable appetite for innovation and change has seen the cloud company accelerate into truly unchartered territory, lifting the ecosystem up right along with it. However, with growth comes both benefits and unfortunate pitfalls. Perhaps the biggest and most brushed-aside pitfall of all? The rise of broken, mismanaged, and downright wrong Salesforce implementations.

  • Oct 28, 2024 | salesforceben.com | Sasha Semjonova |Ben McCarthy

    The biggest wish for many of us, no matter what industry we’re in, is to be in a job that we actually enjoy. If you’re working in a volatile industry (like the Salesforce ecosystem can arguably be considered), then your odds can be even less favorable than normal. But, that doesn’t mean employee satisfaction suddenly goes down the drain either.

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