Chris Mascaro

Connecticut, Tuscany

BottomLine Editor at ESPN

@ESPNStatsInfo. Formerly @NewsdaySports, @SINow, @NewsTimes, @mlbam. @cornellsun/@columbiajourn

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Articles

Does Salesforce Have an Issue With Bad Consultancy Partners?

Nov 20, 2024 | salesforceben.com | Sasha Semjonova |Tara Walton |Anastasia Posivets |Chris Mascaro

Salesforce’s growth – particularly over the last decade – has been monumental. Marc Benioff’s insatiable appetite for innovation and change has seen the cloud company accelerate into truly unchartered territory, lifting the ecosystem up right along with it. However, with growth comes both benefits and unfortunate pitfalls. Perhaps the biggest and most brushed-aside pitfall of all? The rise of broken, mismanaged, and downright wrong Salesforce implementations.
Walk Before You Run: Build Quality Salesforce Solutions One Step at a Time

Oct 28, 2024 | salesforceben.com | Tara Walton |Anastasia Posivets |Chris Mascaro |Stacy O’Leary

It’s an old saying that most people have heard in one form or another: “you should learn to walk before you try to run”. The phrase brings to mind toddlers trying to run too quickly and falling. Taking the time to understand and be comfortable with the mechanics of walking before running headlong into an unknown outcome could be more than just a cautionary tale of avoiding the fall.
How to Write a Python Script to Simplify Salesforce Knowledge Migration

Oct 14, 2024 | salesforceben.com | Chris Mascaro |Stacy O’Leary |Lee Van Cromvoirt |Anastasia Posivets

When a company wants to centralize knowledge management, enhance customer support, improve accessibility, and seamlessly integrate knowledge with existing processes, they may decide to migrate their knowledge articles to Salesforce. The benefits of this migration are definitely worth it, but businesses may face some challenges and limitations. Overcoming them may require additional work, such as writing a Python script.
Data Lakes vs. Data Lakehouses: A Salesforce Admin's Guide

Sep 11, 2024 | salesforceben.com | Joseph Gaska |Mike Melone |Mehmet Orun |Chris Mascaro

Salesforce Admins often feel that their responsibilities keep evolving and extending beyond just managing the application. Your primary focus has always included ensuring the integrity and security of your SFDC data but now you’re becoming an integral part of ensuring your organization can actually use and consume its data. Data-driven decision-making is no longer just a buzzword, it’s becoming a reality rapidly.
4 Ways Leveraging Historical Data in Salesforce Can Unleash Crucial Insights

Sep 4, 2024 | salesforceben.com | Mike Melone |Mehmet Orun |Chris Mascaro |Mariel Domingo

“Did you update Salesforce?” If you’re a Salesforce user – especially in sales – you’ve probably been asked this question more times than you can count. Keeping Salesforce updated with the latest data often feels like a tedious task that takes time away from your “real” work, but in reality, it’s crucial.
A Guide to Salesforce Duplicate Management in the Age of Data Cloud

Sep 4, 2024 | salesforceben.com | Mehmet Orun |Chris Mascaro |Mariel Domingo |Stacy O’Leary

Despite extensive resources on Salesforce duplicate management, Customer 360, and Data Cloud, organizations repeatedly encounter familiar challenges. They initiate duplicate management without fully understanding their data, leading to errors. They believe that consolidating information into a single record is the solution, which often results in lost context and higher operational costs.
4 Ways to Make the Most of Document Automation in Salesforce

Sep 2, 2024 | salesforceben.com | Chris Mascaro |Mariel Domingo |Stacy O’Leary |Lauren Metcalf

Document creation is core to processes across all lines of business. While things like contracts and agreements usually come to mind first for most folks – because those documents represent the big wins of work getting done – document creation happens in every department in your organization. It’s integral to more business processes and areas of an organization than many people realize, including marketing, customer success, human resources, legal, and the back office.
RevOps and Automated Document Generation: What's the Impact in Salesforce?

May 28, 2024 | salesforceben.com | Chris Mascaro |Alyssa Lefebvre |Christine Marshall |Jessica Jeffries

Right now, there’s a chance that your marketing, sales, and customer success teams are bogged down with repetitive tasks that drain time and productivity. Automated document generation can streamline these tasks, allowing your teams to focus on driving revenue and improving customer satisfaction. Imagine your RevOps team, free from the burden of manual document creation, focusing their energy on closing deals and going further for your customers.
A Living Legend Plus The Launch Monitor & Simulator We've All Been Waiting For... on Apple Podcasts

Apr 29, 2024 | podcasts.apple.com | Chris Mascaro

In Part 1 of this week's Next on the Tee podcast, I'm joined by PGA Professional Hall of Famer Bob Ford and Uneekor VP of Marketing Greg Sabella. You can use the link below to stream/download the show. Below the link, you'll find a summary of some of the topics we discussed. Bob Ford is a living legend in our game. He is perhaps the most decorated PGA Professional of all-time.
Talking Masters Past & Present with Mark Calcavecchia & Rob Strano on Apple Podcasts

Apr 9, 2024 | podcasts.apple.com | Chris Mascaro

In Part 2 of this week's show, we continue The Masters conversation with a guy who played in the tournament 18 times and was currently over in Augusta, Mark Calcavecchia. Following Mark, I'm joined by Rob Strano. Rob grew up playing at the same country club as 1968 Masters Champion Bob Goalby. Mark starts off explaining why he's nicknamed the bunker on 10 Brenda's Bunker, after his wife.