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Oct 7, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Matthias Weiskopf |Emma Saddleton |Imogen Kemp-Hunt
Across civilisations, our ancestors used sumptuous banquets and sartorial designs to showcase social status, spectacle and cultural identity. In recent years, this fusion has taken on a new resonance. Oddly, in an industry long-preoccupied with thinness, food-inspired collections have dominated catwalks over the last decade. In 2014, Karl Lagerfeld transformed Paris’ Grand Palais into a Chanel-themed supermarket.
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Jun 12, 2024 | 
mediacatmagazine.co.uk | Imogen Kemp-Hunt |Melissa Smith |Amy Lane |Sarah Yeats
Not only does the employee experience drive overall business value, it’s intrinsically linked to the customer experience, even when the employee’s role doesn’t involve dealing directly with customers or clients. In fact, 70% of executives say that improved employee experience results in better customer experience, according to a survey from Forbes and Salesforce.
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May 9, 2024 | 
mediacatmagazine.co.uk | Paul White |Sam Collenette |Kate Knowles |Imogen Kemp-Hunt
As strategists, creatives and people working in media and advertising, we’re naturally drawn to the edges – where interesting things happen. Our own knowledge of the media landscape makes us seek out the unusual, the weird or the new — but recent research we’ve undertaken at BAMM has shown that the mainstream, is very much still the mainstream.
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May 8, 2024 | 
mediacatmagazine.co.uk | Becks Collins |Jenni Romaniuk |Grace Gollasch |Imogen Kemp-Hunt
Every year, the US’s most glamorous celebrities gather in their finery at fashion’s most opulent event. This year, however, the event sparked controversy, outrage, and protests. Many likened the gala’s attendees to citizens of The Hunger Games’ dystopian capitol, where affluent citizens in fantastical outfits wine and dine while watching the suffering of the impoverished, oppressed districts for entertainment.
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May 7, 2024 | 
mediacatmagazine.co.uk | Ben Kay |Richard Shotton |Jess Smith |Imogen Kemp-Hunt
There’s a simple answer to the question of whether or not people now have more power over brands: the rise of social media has given customers and activists a voice that is far louder than at any time in the past. But the complicated adjunct to that answer is, what difference has that made? On the surface we can all see people adding @Apple/Kelloggs/BMW to their tweets and Instagram posts to ensure that someone at the company is paying attention.
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Mar 11, 2024 | 
mediacatmagazine.co.uk | Olivia Atkins |Aoife Nicholas |Helen Miall |Imogen Kemp-Hunt
In this interview MediaCat’s Editor Mike Piggott chats to Helen Needham, Senior Communications & Corporate Affairs Manager at MoneySuperMarket Group, and Kim Lambert, Group Insights Director at UM, about ‘Money Talks‘, a project between MoneySuperMarket, media agency UM and suicide prevent charity Campaign Against Living Miserably (CALM), which looks at how the cost of living crisis is impacting mental health in the UK.
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Feb 26, 2024 | 
mediacatmagazine.co.uk | Imogen Kemp-Hunt |Yasmina Stitou |Paul Greenwood |Victoria Gerstman
Brands wanting to attract younger audiences are understandably preoccupied with moving at the pace of culture. But jumping on trends can be self-defeating. If they backfire, marketers will not only appear out of touch but lacking in understanding of their own brand and its place in the world. Victoria’s Secret’s recent failed feminist ‘rebrand’ is a case in point here. Such a cynical ploy from a brand with a well-documented culture of misogyny was doomed from the outset.
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Jan 17, 2024 | 
mediacatmagazine.co.uk | Chris Jefford |Imogen Kemp-Hunt |Sami Can Besceli |Emily Rich
When the airplanes stopped flying, cars left the roads, birds returned to the trees? When pasta was in short supply, banana bread was abundant, and ‘social distancing’ was a thing? One particular moment of the pandemic really stuck with me. As I headed to the shops on a mission for supplies I saw a terrifying sight coming towards me. Another human. Quick as a flash, I took the only acceptable course of action available to me. I crossed the road. Disaster averted.
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Jan 17, 2024 | 
mediacatmagazine.co.uk | Imogen Kemp-Hunt |Tiffany Horan |Sami Can Besceli |Kyle Johnson
When streaming services, such as Spotify, first started to reinvent how we consume music, few would have predicted that vinyl records would ever make a comeback. Yet the past decade has brought with it a steady surge in sales of vinyl. We’re also seeing a revival of CDs, with the news that sales rose last year for the first time in two decades. In the digital age, people are turning to retro music formats. Why? Perhaps because they crave the tactile comfort they offer.
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Dec 23, 2023 | 
mediacatmagazine.co.uk | Glenn Fisher |Mike Piggott |Natasha Randhawa |Imogen Kemp-Hunt
MediaCat Magazine PodcastI'm a copywriter... get me out of here! With Glenn Fisher00:00/39mApple Podcasts Google Podcasts Podchaser Spotify Stitcher TuneIn Download file | Play in new window | Duration: 39m | For this podcast our Editor Mike Piggott spoke to Glenn Fisher. Glenn is an author, copywriter and speaker.
