Shaun Lohman

2 weeks ago | mi-3.com.au | Paul McIntyre |Brendan Coyne |Shaun Lohman |Kalila Welch

What you need to know:Vistar Media is expanding its once digital-only OOH trading business in a bid to cover the entire market end-to-end with the acquisition of traditional outdoor media trading tech firm Adstruc. The platform launches in ANZ this month after 14 years in the US and will initially operate as a standalone offering under the Vistar banner. But the plan is to unite static and digital via a single DSP.

2 weeks ago | mi-3.com.au | Jon Bradshaw |Shaun Lohman |Paul McIntyre |Brendan Coyne

What you need to know:WPP preparing for internet to be “95 per cent untrackable” in short order, and alt-IDs based on hashed emails to be regulated out, with Australia first to move. GroupM Nexus CEO Ryan Menezes suggests one-to-one targeting high risk, one-to-many prospecting for new customers much safer via cleanrooms where data never transferred. GroupM “never” wants to own data, given incoming risks.

4 weeks ago | mi-3.com.au | Kalila Welch |Andrew Birmingham |Shaun Lohman |Brendan Coyne

As Mark McKee from Freewheel articulated so eloquently on Tuesday at the Future of TV Advertising conference, media owners of long form addressable video inventory (AVOD and SVOD) are standing at what he described as a “fork in the road”. We can either stand back and let this wonderful large screen, sound on, unskippable targeted ad format capable of delivering both brand and performance become completely commoditised or we can work together as an industry to keep it clean and effective.

1 month ago | mi-3.com.au | Jonathan Fox |Andrew Birmingham |Shaun Lohman |Brendan Coyne

What you need to know: Thinkbox head of research Anthony Jones took to Sydney's Future of TV Advertising event last week to present the UK commercial TV body's latest advertising ROI study, Profit Ability 2. The study, he says, proves advertising remains a profitable outcome for advertisers, with UK brands earning an average of £1.87 ROI for every pound spent on advertising within 13 weeks – lifting to £4.11 over two years.