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1 week ago | 
mi-3.com.au | Kalila Welch |Andrew Birmingham |Shaun Lohman |Brendan Coyne
As Mark McKee from Freewheel articulated so eloquently on Tuesday at the Future of TV Advertising conference, media owners of long form addressable video inventory (AVOD and SVOD) are standing at what he described as a “fork in the road”. We can either stand back and let this wonderful large screen, sound on, unskippable targeted ad format capable of delivering both brand and performance become completely commoditised or we can work together as an industry to keep it clean and effective.
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1 week ago | 
mi-3.com.au | Jonathan Fox |Andrew Birmingham |Shaun Lohman |Brendan Coyne
What you need to know: Thinkbox head of research Anthony Jones took to Sydney's Future of TV Advertising event last week to present the UK commercial TV body's latest advertising ROI study, Profit Ability 2. The study, he says, proves advertising remains a profitable outcome for advertisers, with UK brands earning an average of £1.87 ROI for every pound spent on advertising within 13 weeks – lifting to £4.11 over two years.
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1 week ago | 
mi-3.com.au | Andrew Birmingham
What you need to know:A year on from sharing with Mi3 the first wins from piloting Adobe’s market mix modelling solution, Michael Kors VP of global analytics, Manuel Neto, has put the dollars down and is rolling out the solution globally.
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3 weeks ago | 
mi-3.com.au | Andrew Birmingham
What you need to know After a decade-long data journey, Fisher & Paykel has entered a new phase of hyper-personalisation, driven by Salesforce Data Cloud, AI, and automation. Since November, the brand has generated up to 20,000 automated product recommendations, scaling from manual segmentation to AI-led predictive nudges.
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4 weeks ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to know:It’s the unsexy stuff that’s no longer dominating vendor keynote stages but lurking within the case study presentations in the session rooms: Marketing technology transformation, sans AI, to finally realise personalisation at scale and one customer view. Australian financial services provider, AMP, is one of those cases.
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1 month ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to knowLinking employee experience to customer experience is vital to KFC’s growth strategy. Data from the UK shows restaurants with highly engaged staff get fewer negative guest scores and more return visits. A 1 per cent lift in “top-box” guest experiences could deliver millions in incremental revenue. KFC’s “Listens” program is driving cultural and operational change across 30,000 restaurants globally.
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1 month ago | 
mi-3.com.au | Andrew Birmingham |Paul McIntyre |Brendan Coyne
What you need to knowGlacier Consulting CEO and Qualtrics X4 keynote speaker, Ken Hughes urged brands to embrace the “Blue Dot” mindset – where consumers and employees see themselves as the immovable centre of the universe, and expect everything to orbit around them. In today’s CX and EX landscape, people expect services, products, and experiences to adapt to their needs in real-time – not the other way around. Think Uber, not yellow cabs.
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1 month ago | 
mi-3.com.au | Andrew Birmingham
Agentic AI front and centreThree months into 2025, it's unmistakably the year software vendors scramble to own agentic AI. Adobe has joined the throng, using this week's Adobe Summit to proffer its first 10 AI assistants across marketing, commerce and content supply chain management for B2B and B2C marketers. According to Capgemini and Statistica reports, the value of the Agentic AI market hit US$5.1 billion in 2024 and is projected to blow past $47bn by 2030.
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1 month ago | 
mi-3.com.au | Andrew Birmingham
What you need to knowAI-powered customer experience (CX) could unlock US$860 billion in business value, per new research from McKinsey and Co plus Qualtrics. But most companies are missing the mark. While 77% of execs say AI is a top priority for CX, only 12% have an organisation-wide AI strategy. Just 15% aim to lead in AI transformation. The majority are stuck in "pilot purgatory"—testing AI in isolated pockets rather than scaling it across the business, leaving huge value untapped.
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1 month ago | 
mi-3.com.au | Andrew Birmingham
What you need to know:Coke has already borne the backlash from AI advertising. CEO James Quincey says the cost and scale efficiencies are boundless, as is personalisation. But that comes with a caveat and a warning: Creating endless ads for cents optimised by bots until until people click yes risks a dystopia that will only fuel ad blockers. In that scenario, Quincey thinks live events may be the last marketing pillar standing. Coke’s hedging its bets and going bigger early.
