Siriporn Kittichutchawarl

Apr 18, 2024 | mediacatmagazine.co.uk | Dani Valkova |Andrew Rose |Grace Gollasch |Siriporn Kittichutchawarl

Media consumption in Thailand, like in many places, has undergone significant transformation in the past five years. A new report from YouGov, titled ‘The 2024 media morph‘, delves deeper into these changes, providing a nuanced analysis of evolving media habits and advertising attitudes among internet users in Thailand. The report confirms that online advertising continues to outrank TV as the most impactful channel for capturing the attention of Thailand’s consumers.