-
Aug 6, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Dani Valkova |Ashley Bolser |Emily Rich
On 29 July, Elliott Starr and Beatriz Zambrano announced the launch of ‘Alan Watts – The Awakening’, a passion project reviving the British philosopher Alan Watts using AI. In an interview with MediaCat’s Content and Social Media Editor, Svilena Keane, Elliott discussed the inspiration behind the project and walked us through its development. Hi, I’m Elliott. I’m a Creative Director working at Impero in London. Prior to this, I worked at a few different agencies.
-
Apr 18, 2024 | 
mediacatmagazine.co.uk | Dani Valkova |Andrew Rose |Grace Gollasch |Siriporn Kittichutchawarl
Media consumption in Thailand, like in many places, has undergone significant transformation in the past five years. A new report from YouGov, titled ‘The 2024 media morph‘, delves deeper into these changes, providing a nuanced analysis of evolving media habits and advertising attitudes among internet users in Thailand. The report confirms that online advertising continues to outrank TV as the most impactful channel for capturing the attention of Thailand’s consumers.
-
Mar 13, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Dani Valkova |Simon Martin |Nazli Selin Ozkan
There’s a disconnect between how business leaders are utilising generative AI compared to the British public. According to Kelly Beaver, MBE, CEO of Ipsos UK & Ireland, eight in ten senior professionals regularly use AI, compared to just 7% of the British public. ‘There’s quite a disconnect,’she said at the 2024 MRS Annual Conference, which took place yesterday (12 March) and explored the theme of Applied Transformation.
-
Mar 11, 2024 | 
mediacatmagazine.co.uk | Emily Fairhead-Keen |Emma Saddleton |Dani Valkova |Tom Hedges
The slapstick viral video of the poor woman who gets her coat caught in shop shutters and gets lifted up. The ‘oh no’ moment when the BBC newsreader was caught sticking her fingers up live on air. The new Shreddies (WTF?!) breakfast affirmations commercial. An ongoing eight-year slow recall chuckle to the ridiculousness of the Boaty Mc Boat Face story. My four-year-old son’s persistent use of ‘vomick’ to mean vomit.
-
Feb 15, 2024 | 
mediacatmagazine.co.uk | Dani Valkova |Hannah Hayes-Westall |Giles Lury
With the Mayor of London’s tweet this morning that, for the first time ever, the six Overground lines are getting a name and colour; we decided to ask some marketers what they thought about Transport for London’s branding exercise. Are these historically inspired names a good idea? NEW: For the first time ever, our six London Overground lines are each getting a new name and colour.
-
Feb 12, 2024 | 
mediacatmagazine.co.uk | Sarah Yeats |Dani Valkova |Nick Coates |Jennifer Kattar
Brand collaborations aren’t anything new, and — from the Nike Air Force 1 x Tiffany & Co. trainers, to the countless partnerships Mattel and Warner Bros. inked via their Barbie movie — last year showed us that they can produce powerful virality, as well as mixed opinions. In many ways 2023 was the year of the collaboration. Can it be topped? In short, no. However, with consumer expectations higher than ever, experiences are key right now.
-
Feb 7, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Dani Valkova |Kyle Johnson |Nazli Selin Ozkan
Generative AI is making waves in the fashion industry. According to McKinsey, 73% of fashion executives said generative AI will be a priority for their businesses in 2024, but just 28% have tried using it in creative processes for design and product development. Hugo Barbera, co-founder of Paris-based AI, fashion, and advertising agency, HumAInade, is well ahead of the trend, using generative AI in his work for over a year.
-
Feb 6, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Joel Stein |Dani Valkova |Aaron Goldman
AI music creation platform Suno has partnered with design and innovation studio Feels Like, to unveil a global Valentine’s Day campaign where users can create custom songs to share with their loved ones. Thanks to new AI models, the campaign introduces a new love language: a personal way to send love over the internet. Upon entering the website, users are invited to a three-question quiz about their loved one. In return, they receive three custom songs tailored to their love story.
-
Jan 29, 2024 | 
mediacatmagazine.co.uk | Dani Valkova |Kyle Johnson |Grace Gollasch |Amy Lewin
At times the power of audio and of sound is somewhat neglected by brands. We’d thought we’d try and bring more attention to the power of audio marketing, and asked a few knowledgeable people what ways brands could up their game in this space. As with other areas of marketing, the audio space offers up huge opportunities for brands to build both mental availability with consumers and deepen salience and connection.
-
Jan 25, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Dani Valkova |Simon Martin |Nazli Selin Ozkan
For just a glimpse at the vast, glittering potential of generative AI, look no further than gaming. Whilst procedural content generation has been part of video games for decades, the recent advancements in complexity and quality mark a new frontier for the industry. Bespoke narratives, unique characters and even entire universes, the scale and intricacy of which are unachievable manually, can now be realised through generative algorithms.
