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Jan 15, 2025 | 
mediacat.uk | Svilena Keane |Adam Boucid |Andrew Rose |Alex Carapiet
X CEO Linda Yaccarino introduced the social media platform’s new Trend Genius tool as ‘the Holy Grail of advertising products’ at the Consumer Electronics Show (CES) last week. Trend Genius automatically posts preprogrammed ads when the topics they relate to start trending on X. As such, it allows advertisers to send out the right ad at the right time, said Yaccarino. The tool also turns the ads off when the discussions taper down.
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Jan 7, 2025 | 
mediacat.uk | James Swift |Svilena Keane |Andrew Rose |David Wethey
Measuring brainwaves is believed to be the gold standard of ad testing, but not all the readings given by electroencephalography (EEG) are created equal. A study published in the Journal of Advertising in December reports that one metric obtained by measuring brain activity is far better at predicting how people will respond to ads than the rest.
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Nov 19, 2024 | 
mediacatmagazine.co.uk | Phillip Katz |Kevin Liang |Andrew Rose |Alex Brownsell
On 19 November, the international customer insight and programmatic media activation partner, Audience Store, announced that it has joined forces with the AI solutions provider, Fenestra. The partnership is part of Audience Store’s Innovation Lab initiative, which supports its audience intelligence platform, Discover AI, and CTV solution, Targetcast.
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Nov 6, 2024 | 
mediacatmagazine.co.uk | Andrew Rose |Helen Miall |Alex Brownsell |James Collins
Audience Store, an international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a provider of audience measurement solutions, to bolster incremental reach for advertisers.
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Oct 14, 2024 | 
mediacatmagazine.co.uk | Justin Thomas |Steph Hamill |Andrew Rose |Lea Karam
Product Cloud technology is now the baseline for building and shaping product experiences through the centralisation of product data to ensure its accuracy, consistency and accessibility across all channels, a giant leap forward from its former incarnation, Product Information Management or PIM.
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Jun 20, 2024 | 
mediacatmagazine.co.uk | Andrew Rose |Aaron Goldman |Helen Miall |Azad Ali
On 19 June, Yahoo Advertising unveiled Yahoo Creative, its first full-stack data-powered creative solution for advertisers. Developed in partnership with Innervate, this solution enhances creative capabilities through technology and data. More specifically, it applies sophisticated AI and data principles to real-time creative development, allowing brands to maximise campaign effectiveness and optimise ROI.
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May 23, 2024 | 
theriolindanews.com | Andrew Rose
Bradley Nall graduatedfrom American River College on May 16. On May 30, Nall will graduate from RioLinda High as its valedictorian. Photo courtesy of Bradley NallRIO LINDA, CA (MPG) - BradleyNall, Rio Linda High School’s valedictorian for the Class of 2024, has a gradepoint average of 4.79, the highest in the history of Twin Rivers Unified SchoolDistrict. Nall has achieved thatGPA accomplishment while working on an Associate of Arts degree from AmericanRiver College in social science.
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May 21, 2024 | 
mediacatmagazine.co.uk | Emilia Kirk |Andrew Rose |Aaron Goldman
Whilst many advertisers have embraced AI, consumers aren’t as keen. A new study by Yahoo, in collaboration with Publicis Media, reveals a fascinating gap in AI perception and trust. They surveyed over 1200 consumers and more than 350 advertisers in the US, and found that whilst nearly 8 in 10 advertisers view AI positively, only 38% of consumers share this sentiment. The good news for brands is that the solution to balancing AI usage and positive brand equity is simple: be transparent.
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May 17, 2024 | 
infosecurity-magazine.com | Andrew Rose |Andrew RoseCso
Cybercrime is rising sharply, with hackers using advanced AI and sophisticated social engineering tactics to exploit human weaknesses to avoid and bypass strong technical defenses. The pace of cybercriminals’ innovation is outstripping companies’ abilities to respond, turning even our most trusted employees into a potential threat.
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May 7, 2024 | 
mediacatmagazine.co.uk | Filippo Gramigna |Paul Briggs |Emilia Kirk |Andrew Rose
In a world in which misinformation and MFA (Made for Advertising) sites have become commonplace, access to quality journalism has never been so important. Whether opting for open or subscription-based content, as consumers we are becoming far more discerning about what we want to see on the page. And of course, alongside the editorial content, advertising also plays a huge role in how engaging (and relevant) the media experience is.
