Articles

  • Dec 2, 2024 | prlog.org | Soyeon Kim

    Dec. 2, 2024 - -- The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry contributes significantly to environmental degradation through carbon emissions from travel and waste generated during events. Recognizing these challenges, Busan and the Busan Tourism Organization (BTO) Convention & Visitors Bureau (CVB) are working to host MICE events that align with ESG (Environmental, Social, and Governance) management principles.

  • Nov 27, 2024 | prlog.org | Soyeon Kim

    Nov. 27, 2024 - -- In 2024, the Busan Convention Bureau (BTO CVB) worked actively to promote Busan as a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) destination at several major industry events. These included ITB Asia 2024 in Singapore, IBTM World 2024 in Barcelona, Spain, and the "2024 Meet Busan in Thailand" event in Bangkok, showcasing the city's potential to host global MICE events.

  • Nov 27, 2024 | prlog.org | Soyeon Kim

    Nov. 27, 2024 - -- The 27th IAVE World Volunteer Conference took place in Busan from October 22 to 25, 2024, with the theme "People Power: Creating a Sustainable Future through Volunteering." The event gathered volunteers from 80 countries to emphasize the importance of volunteerism in addressing global challenges like climate change, education, and inequality.

  • Nov 11, 2024 | prlog.org | Soyeon Kim

    Nov. 11, 2024 - -- The end of COVID-19 has catalyzed the evolution of Busan's MICE sector, which some are dubbing "MICE 2.0" in the era of the experience economy. To attract those accustomed to digital interaction, the MICE industry is evolving to emphasize unique local experiences, providing offerings that can only be enjoyed through physical attendance. A notable example of this effort is the Busan International Footwear, Textile & Fashion Exhibition.

  • Nov 11, 2024 | prlog.org | Soyeon Kim

    Nov. 11, 2024 - -- This year has seen new additions to the lineup of Busan Unique Venues. Are you looking for a space that will make for a unique event? Want to have the most "Busan experience" possible during your stay? Then check out the new additions to the Busan Unique Venues list. ■ HistoryFor a unique venue in the context of MICE, local history is a powerful tool for attracting visitors.

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