Stephanie Waters

1 month ago | jewellermagazine.com | Stephanie Waters |Jeannie Walters |Simon Dell |Barry Urquhart

The current economic climate presents unique challenges for the jewellery industry. With discretionary spending often the first cut, it's easy to feel the pressure to slash marketing budgets. History has shown that businesses and brands that maintain or even increase marketing spending during downturns emerge stronger afterward.

1 month ago | jewellermagazine.com | Simon Dell |Stephanie Waters |Barry Urquhart |Jeannie Walters

Welcome to 2025, where digital marketing is evolving faster than ever! With tighter budgets, AI taking over, and consumers becoming increasingly selective about the brands they engage with, staying ahead of trends is a must. So, what’s shaping the marketing world this year? To thrive in this ever-changing landscape, let’s dive into the key strategies businesses should embrace. Marketing budgets are being stretched to their limits, meaning brands need to be savvier with their spending. The good news?