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1 month ago | 
jewellermagazine.com | Simon Dell
Trying to market to a Gen Z audience can sometimes feel like shouting into the abyss. Born between the mid-1990s and early 2010s, Gen Z have grown up surrounded by digital content. This means they’re pros at tuning out anything that feels fake or overly sales driven. The marketing tactics that worked for Millennials won't fly here. So, how do businesses and brands genuinely connect with this important no-nonsense, digitally savvy crowd? Starting by ditching the ‘traditional’ ads.
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2 months ago | 
jewellermagazine.com | Stephanie Waters |Jeannie Walters |Simon Dell |Barry Urquhart
The current economic climate presents unique challenges for the jewellery industry. With discretionary spending often the first cut, it's easy to feel the pressure to slash marketing budgets. History has shown that businesses and brands that maintain or even increase marketing spending during downturns emerge stronger afterward.
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2 months ago | 
jewellermagazine.com | Simon Dell |Stephanie Waters |Barry Urquhart |Jeannie Walters
Welcome to 2025, where digital marketing is evolving faster than ever! With tighter budgets, AI taking over, and consumers becoming increasingly selective about the brands they engage with, staying ahead of trends is a must. So, what’s shaping the marketing world this year? To thrive in this ever-changing landscape, let’s dive into the key strategies businesses should embrace. Marketing budgets are being stretched to their limits, meaning brands need to be savvier with their spending. The good news?
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Nov 22, 2024 | 
architecturendesign.net | Simon Dell
Hello. My name is Simon Dell, and I am presenting you with my garden mouse village. I have always been interested in wildlife photography and got my first DSLR eight years ago. Over time, I have made my garden more wildlife-friendly and often sit outside taking photos of birds on the feeders. One day, after I had just cut the lawn and sat down with the camera on the patio, I spotted movement in the freshly cut grass. As I looked down and zoomed in, a little mouse stood upright. I named him George.
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Nov 19, 2024 | 
boredpanda.com | Simon Dell
Hello, my name is Simon Dell. I have always had an interest in wildlife photography and got my first DSLR eight years ago. Over time, I have made my garden more wildlife-friendly and often sit outside taking photos of birds on the feeders. One day, after I had just cut the lawn and sat down with the camera on the patio, I spotted movement in the freshly cut grass. As I looked down and zoomed in, a little mouse was standing upright. I named him George.
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Oct 1, 2024 | 
jewellermagazine.com | Simon Dell |Garry Grant |Doug Stephens |Sue Cockburn
In the age of digital communication, online reviews have become a powerful tool for consumers to share their experiences and influence the decision-making of other customers, which can, in turn, lead to the success or demise of businesses. While leaving a bad review can be a way to voice dissatisfaction, it’s crucial to understand that there are consequences for reviewers and the businesses they are critiquing.
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Oct 1, 2024 | 
jewellermagazine.com | Doug Stephens |Sue Cockburn |Simon Dell |David Brown
Over the past 20 years, technology has transformed retail. Mobile phones have become conduits for communication, entertainment, and commerce. Once a novelty, technologies such as augmented reality have become commonplace in digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. This shift is more significant than consumer-facing innovations.
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Oct 1, 2024 | 
jewellermagazine.com | David Brown |Simon Dell |Garry Grant |Doug Stephens
If you’re like most people, you’ll likely have one or two unique skills that serve you well. Discovering your unique point of difference often lies at the intersection of these distinct skill sets. By being competent—though not necessarily extraordinary—in two separate areas, you can create a unique value proposition that positions you in the top echelon of your industry. This concept is best illustrated by the success story of cartoonist Scott Adams, the creator of Dilbert.
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Mar 8, 2024 | 
jewellermagazine.com | Simon Dell |David Brown |Dale Furtwengler |Denyse Drummond-Dunn
Many of us have heard the term ‘social media algorithms’, and depending on how much time you spend on these platforms, you’ve probably noticed changes in your news feed. You may have even seen the news concerning Instagram CEO Adam Mosseri and his announcement of changes to the algorithm used on his platform and with that said, what does that mean for consumers and businesses?
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Mar 8, 2024 | 
jewellermagazine.com | David Brown |Dale Furtwengler |Denyse Drummond-Dunn |Simon Dell
As any sports team knows, winning is about committing to all aspects of play for the entire game. You’ll seldom win with an excellent first half if the second one doesn’t back it up. You’ll also struggle if your offence is excellent, but the defence leaks like a sieve. Sales training is the same. In the competitive landscape of the jewellery industry, a store's success often hinges on its staff's expertise and skills.
