Tanzila Shaikh

Apr 19, 2024 | exchange4media.com | Tanzila Shaikh

FCB Kinnect - HDFC BANK Vigil Aunty Indians are frugal with their money. Ironically, a survey indicated that 42% of Indians experienced financial fraud. Reason? There's no way to keep up with the growing ways to con people. PSA's get outdated soon, and by the time we learn to prevent one fraud, fraudsters introduce two new frauds. What people needed was a saviour who could stop them every time they acted dumb around their own money.

Apr 17, 2024 | exchange4media.com | Tanzila Shaikh

Vanish, a fabric stain removal brand, has launched #VanishTheDifference campaign for its new fabric whitener, Vanish Crystal White. With the mission to ‘Make Uniforms, Uniform Again’, the campaign aims to showcase that variations in uniform brightness should not become the reason for children to lose out on any opportunity. School uniforms were intended to ensure equal treatment for all students, fostering a sense of equality regardless of their background.

Apr 14, 2024 | exchange4media.com | Tanzila Shaikh

Vanish, a fabric stain removal brand, has launched #VanishTheDifference campaign for its new fabric whitener, Vanish Crystal White. With the mission to ‘Make Uniforms, Uniform Again’, the campaign aims to showcase that variations in uniform brightness should not become the reason for children to lose out on any opportunity. School uniforms were intended to ensure equal treatment for all students, fostering a sense of equality regardless of their background.

Apr 12, 2024 | pitchonnet.com | Tanzila Shaikh

Fast-food chain McDonald’s recently launched a new product to woo anime fans in India. It’s store in Mumbai’s Bandra was painted in anime characters, made by fans. In the anime universe, fans have created ‘WcDonald’s’, an alternative for the food company. The campaign was executed by its creative partner, DDB Mudra. At the launch of the product, we caught up with Arvind RP, Chief Marketing Officer, West and South, McDonald’s to learn more about the thought behind the launch.

Apr 11, 2024 | exchange4media.com | Tanzila Shaikh |Sohini Ganguly |Kanchan Srivastava

The fashion and apparel industry is one of the most volatile ones, especially in a world ruled by Gen Z & Alpha, who are constantly on social media. Apparel brands have to be on their toes to keep up with every new fashion trend, launching a new collection every time to keep up. One of the most recent launches was by Pepe Jeans, which tapped into the increasing trend of travelling or as the MD & CEO Manish Kapoor says, ‘going out’.