Articles

  • 4 days ago | sportsbusinessjournal.com | Tom Friend

    The Magic have recalibrated their logo and released three uniform designs as part of a retro rebrand that conjures memories of the team’s inaugural look of 1989. The new logo revives the popular star image from the franchise’s early years, but with a “new look cascading star trail.” The star is also a woodmark replacing the “A” in Orlando or Magic in each iteration of the uniforms, which -- like 1989 -- are also pinstriped.

  • 4 days ago | sportsbusinessjournal.com | Tom Friend

    The next iteration of “Inside the NBA” on ABC/ESPN — which viewers worry could be more sanitized on Disney — could follow the path of the irreverent “The Pat McAfee Show,” according to former Turner President David Levy.

  • 5 days ago | sportsbusinessjournal.com | Tom Friend

    The business of modern pro basketball was born perhaps from a tug on Pete Rozelle’s sleeve. A young, relentless NBA lawyer named David Stern had crossed paths with the then-NFL commissioner in the most New York way possible: at apparentlly a cocktail party.

  • 2 weeks ago | sportsbusinessjournal.com | Tom Friend

    The atmospheric beverage A1RWATER has become the official water of the Miami Heat, its first partnership with a sports franchise that will launch at Kaseya Center concession stands beginning July 5. Founded in Abu Dhabi, A1RWATER uses air-to-water technology to amass 2 million liters of water per month which is bottled in sustainable, reusable glass bottles or aluminum cans.

  • 2 weeks ago | sportsbusinessjournal.com | Tom Friend

    The NBA debuted its NBA Finals promotional campaign Sunday with a cinematic 86-second spot that is part-nostalgia, part-“Simon Says” and a spice of Hollywood. Set to Nat King Cole‘s “Unforgettable,” the commercial canvasses many of the league’s iconic Finals moments while various fans -- including Academy Award-winning actor Kevin Costner and Tony Award-winning actress Mindy Kaling -- replicate the scenes in their daily lives.

Contact details

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

Coverage map