
Articles
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4 days ago |
sportsbusinessjournal.com | Tom Friend
The Magic have recalibrated their logo and released three uniform designs as part of a retro rebrand that conjures memories of the team’s inaugural look of 1989. The new logo revives the popular star image from the franchise’s early years, but with a “new look cascading star trail.” The star is also a woodmark replacing the “A” in Orlando or Magic in each iteration of the uniforms, which -- like 1989 -- are also pinstriped.
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4 days ago |
sportsbusinessjournal.com | Tom Friend
The next iteration of “Inside the NBA” on ABC/ESPN — which viewers worry could be more sanitized on Disney — could follow the path of the irreverent “The Pat McAfee Show,” according to former Turner President David Levy.
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5 days ago |
sportsbusinessjournal.com | Tom Friend
The business of modern pro basketball was born perhaps from a tug on Pete Rozelle’s sleeve. A young, relentless NBA lawyer named David Stern had crossed paths with the then-NFL commissioner in the most New York way possible: at apparentlly a cocktail party.
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2 weeks ago |
sportsbusinessjournal.com | Tom Friend
The atmospheric beverage A1RWATER has become the official water of the Miami Heat, its first partnership with a sports franchise that will launch at Kaseya Center concession stands beginning July 5. Founded in Abu Dhabi, A1RWATER uses air-to-water technology to amass 2 million liters of water per month which is bottled in sustainable, reusable glass bottles or aluminum cans.
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2 weeks ago |
sportsbusinessjournal.com | Tom Friend
The NBA debuted its NBA Finals promotional campaign Sunday with a cinematic 86-second spot that is part-nostalgia, part-“Simon Says” and a spice of Hollywood. Set to Nat King Cole‘s “Unforgettable,” the commercial canvasses many of the league’s iconic Finals moments while various fans -- including Academy Award-winning actor Kevin Costner and Tony Award-winning actress Mindy Kaling -- replicate the scenes in their daily lives.
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