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3 weeks ago | 
sportsbusinessjournal.com | Tom Friend
The Magic have recalibrated their logo and released three uniform designs as part of a retro rebrand that conjures memories of the team’s inaugural look of 1989. The new logo revives the popular star image from the franchise’s early years, but with a “new look cascading star trail.” The star is also a woodmark replacing the “A” in Orlando or Magic in each iteration of the uniforms, which -- like 1989 -- are also pinstriped.
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3 weeks ago | 
sportsbusinessjournal.com | Tom Friend
The next iteration of “Inside the NBA” on ABC/ESPN — which viewers worry could be more sanitized on Disney — could follow the path of the irreverent “The Pat McAfee Show,” according to former Turner President David Levy.
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3 weeks ago | 
sportsbusinessjournal.com | Tom Friend
The business of modern pro basketball was born perhaps from a tug on Pete Rozelle’s sleeve. A young, relentless NBA lawyer named David Stern had crossed paths with the then-NFL commissioner in the most New York way possible: at apparentlly a cocktail party.
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1 month ago | 
sportsbusinessjournal.com | Tom Friend
The atmospheric beverage A1RWATER has become the official water of the Miami Heat, its first partnership with a sports franchise that will launch at Kaseya Center concession stands beginning July 5. Founded in Abu Dhabi, A1RWATER uses air-to-water technology to amass 2 million liters of water per month which is bottled in sustainable, reusable glass bottles or aluminum cans.
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1 month ago | 
sportsbusinessjournal.com | Tom Friend
The NBA debuted its NBA Finals promotional campaign Sunday with a cinematic 86-second spot that is part-nostalgia, part-“Simon Says” and a spice of Hollywood. Set to Nat King Cole‘s “Unforgettable,” the commercial canvasses many of the league’s iconic Finals moments while various fans -- including Academy Award-winning actor Kevin Costner and Tony Award-winning actress Mindy Kaling -- replicate the scenes in their daily lives.
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1 month ago | 
sportsbusinessjournal.com | Tom Friend
The NBA could be open to playing its All-Star Game earlier in the season as perhaps another way to coerce players to take the event more seriously, Commissioner Adam Silver said in an interview this week.
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1 month ago | 
sportsbusinessjournal.com | Alex Silverman |Mollie Cahillane |Austin Karp |Joe Lemire |Rob Schaefer |Tom Friend
The 17th Annual Sports Business Awards were celebrated Wednesday night in New York City. Below is the running list of the winners in the 16 categories:The inaugural award for Brand Activation of the Year went to one of the more unique, hilarious and viral sensations in recent memory -- the Pop-Tarts Bowl.
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1 month ago | 
sportsbusinessjournal.com | Tom Friend
Seven years following the death of Trail Blazers majority owner Paul Allen, his estate has formally begun the process of selling the franchise. Allen, before dying in 2018 from complications of non-Hodgkin lymphoma, had requested his sports holdings — the Blazers and Seattle Seahawks included — be sold with all estate proceeds going towards philanthropy. His younger sister, Jody Allen, has served as executor and trustee of his estate — as well as quasi-owner of the teams.
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1 month ago | 
sportsbusinessjournal.com | Tom Friend
The Indiana Fever have added 11 midwestern TV markets for their over-the-air local broadcasts this season, expanding into Caitlin Clark’s home state of Iowa and across Illinois, Ohio and Kentucky. The deal, negotiated between Tegna and the team, increases the franchise’s footprint to 4.6 million households and mirrors a multi-network arrangement that Tegna recently made with the Dallas Wings.
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1 month ago | 
sportsbusinessjournal.com | Tom Friend
Booking.com has become the Official Online Travel Partner of the NBA and WNBA, its first sponsorship deal with a U.S. women’s sports league. The multiyear collaboration launches Friday to coincide with the opening of the WNBA season, followed by a similar NBA campaign when the 2025-26 season begins in October. Booking.com will be featured across both leagues’ social, digital and broadcast platforms, to go with on-court branding at regular season and post-season games.
