Zach Kemp-Hall

Aug 23, 2024 | mediacatmagazine.co.uk | Charlotte Armstrong |Mike Piggott |Zach Kemp-Hall

Xbox has collaborated with McCann London on a new campaign, titled ‘This Is How We Do It’. With this campaign, Xbox announced the launch of its new ‘Xbox Adaptive Joystick’ and adaptive thumbstick toppers at Gamescon, the biggest gaming event of the year. The new product enables gamers to play in the way that suits them best (e.g., with their chins, wrists, hands, etc.).

Feb 8, 2024 | mediacatmagazine.co.uk | Mike Piggott |Kate Knowles |Grace Gollasch |Zach Kemp-Hall

As a society we’ve debated the death of CDs in music and DVDs in film and television (although both are making a spirited comeback) and now, to complete the set, let’s talk about the apparent death of physical media in gaming. Are discs and cartridges still relevant? Will the gaming industry go full circle (as music, movies and TV has arguably done) and realise that physical has value, to both gamers and gaming companies?

Dec 14, 2023 | mediacatmagazine.co.uk | Emily Rich |Arnt Eriksen |Zach Kemp-Hall |Adam Boucid

The major crossroads in life tend to come in fairly defined stagesLeaving home, entering the workplace, obligatory mid-life crisis and then eventually sliding into God’s waiting room, waiting to die. Well, perhaps, at least in the eyes of marketers who rarely bothered with retirees!But there’s been a seismic shift at this last crossroads over recent decades.

Oct 23, 2023 | mediacatmagazine.co.uk | Yasmina Stitou |Zach Kemp-Hall |Natasha Randhawa |Emily Rich

It’s fair to say that we have been ensnared in a nightmare-ish cycle since the Covid-19 days in 2020 altered our lives and perspectives forever… From a global pandemic that had death and fear surrounding all of us, the 2020 stock market crash, and the tragic murder of George Floyd with its aftermath; then came a devastating explosion in Beirut, unrelenting global wildfires, a tense US election, mass shootings, dreadful winter storms and heatwaves, the Russian invasion of Ukraine, and now we...

Apr 13, 2023 | mediacatmagazine.co.uk | James Bargent |Zach Kemp-Hall |David Wethey |Emily Rich

Bob Marley once said, ‘One good thing about music, when it hits you, you feel no pain.‘That’s why the soundtrack to the lives that we curate is so important. Life isn’t easy — there is a lot we’re contending with. From the aftermath of Covid to the cost-of-living crisis, carbon footprint pressures and the effects of conflict. It’s no wonder we’re still experiencing a global major mental health crisis and a in the levels of anxiety and depression since 2020.