
Zhi-Ying Barry
Senior Analyst at Forrester Research
Forrester Analyst serving digital business strategy professionals in the financial services sector. Loves basketball, hip hop and kimchi.
Articles
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Oct 8, 2024 |
forrester.com | Zhi Ying Barry |Leslie Joseph |Emily Pfeiffer |Zhi-Ying Barry
As a leader of your technology organization, you most likely face the perennial measurement issue: misalignment. This misalignment plays out in a number of ways, varying in altitude and severity. However, one of the most critical areas is metrics. Tech leaders often grapple with finding a measurement approach that drives alignment. Why does this matter? According to Forrester, companies with high alignment experience nearly twice as much revenue growth compared to those without it.
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Sep 11, 2024 |
forrester.com | Zhi Ying Barry |Senem Guler Biyikli |Subhendu Pattnaik |Zhi-Ying Barry
Mobile is now the main banking channel for Australian online customers. Forrester’s 2024 data shows that 75% of Australian online adults who are banking customers have done their banking on a mobile banking app on their smartphone in the past month, considerably higher than all other banking channels. But how well are Australian banks differentiating themselves when it comes to mobile banking experiences?
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Apr 12, 2023 |
forrester.com | Max Ball |Zhi-Ying Barry
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Feb 1, 2023 |
forrester.com | Lisa Singer |Zhi-Ying Barry
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Nov 10, 2022 |
forrester.com | Lily Varon |Alyson Clarke |Zhi-Ying Barry
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If you’ve been an avid follower of emerging technologies, or artificial intelligence (#AI) specifically, the past four months or so have been exhilarating, to say the least. And it’s not just AI that is set to transform customer ex…https://t.co/r2JIfZMbv7 https://t.co/w8Oo2ASCpO

#Measurement is top of mind for the #digital execs whom we work with. There is no lack of #metrics, but the challenge lies in measuring the right outcomes, and ensuring that metrics reflect digital success. As we enter the second phase of our research, we…https://t.co/Jcl9qi51lm

Thanks for having us Salesforce! Great sharing the stage with Simone Briggs and excellent example and demo by Damien Murray and Sunny Mantri. https://t.co/NVH7BgLDoW