Zhi-Ying Barry's profile photo

Zhi-Ying Barry

Sydney

Senior Analyst at Forrester Research

Forrester Analyst serving digital business strategy professionals in the financial services sector. Loves basketball, hip hop and kimchi.

Featured in: Favicon forrester.com

Articles

  • Oct 8, 2024 | forrester.com | Zhi Ying Barry |Leslie Joseph |Emily Pfeiffer |Zhi-Ying Barry

    As a leader of your technology organization, you most likely face the perennial measurement issue: misalignment. This misalignment plays out in a number of ways, varying in altitude and severity. However, one of the most critical areas is metrics. Tech leaders often grapple with finding a measurement approach that drives alignment. Why does this matter? According to Forrester, companies with high alignment experience nearly twice as much revenue growth compared to those without it.

  • Sep 11, 2024 | forrester.com | Zhi Ying Barry |Senem Guler Biyikli |Subhendu Pattnaik |Zhi-Ying Barry

    Mobile is now the main banking channel for Australian online customers. Forrester’s 2024 data shows that 75% of Australian online adults who are banking customers have done their banking on a mobile banking app on their smartphone in the past month, considerably higher than all other banking channels. But how well are Australian banks differentiating themselves when it comes to mobile banking experiences?

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Zhi Ying Ng
Zhi Ying Ng @ZyingNg
14 Apr 23

If you’ve been an avid follower of emerging technologies, or artificial intelligence (#AI) specifically, the past four months or so have been exhilarating, to say the least. And it’s not just AI that is set to transform customer ex…https://t.co/r2JIfZMbv7 https://t.co/w8Oo2ASCpO

Zhi Ying Ng
Zhi Ying Ng @ZyingNg
11 Apr 23

#Measurement is top of mind for the #digital execs whom we work with. There is no lack of #metrics, but the challenge lies in measuring the right outcomes, and ensuring that metrics reflect digital success. As we enter the second phase of our research, we…https://t.co/Jcl9qi51lm

Zhi Ying Ng
Zhi Ying Ng @ZyingNg
2 Mar 23

Thanks for having us Salesforce! Great sharing the stage with Simone Briggs and excellent example and demo by Damien Murray and Sunny Mantri. https://t.co/NVH7BgLDoW