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1 week ago | 
forrester.com | Dipanjan Chatterjee |Mike Proulx |Emily Pfeiffer
After the stock market and hopes of consumer electronics companies like Apple were buoyed by news of a tariff reprieve on consumer electronics on Friday, they were rapidly dashed by reports that no such exception was in the offing. Instead, these categories were moved to a different “bucket.”Businesses thrive on stability because they plan around rules of engagement – plans that entail commitments of significant time, resources, and capital expenditure.
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1 week ago | 
forrester.com | Emily Pfeiffer |Nikhil Lai |Chuck Gahun |Boris Evelson
In conversations, retailers tell us they’re losing site traffic – anywhere from 15% to half in the past year. Reasons vary: one retailer asked us how to adapt to AI-integrated search, attributing their fall to conversational search features like Google’s AI Overviews displacing clicks that would, pre-ChatGPT, have landed on their site.
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1 week ago | 
forrester.com | Dave Frankland |Emily Pfeiffer |Christopher Condo
One of the most common refrains I heard at B2B Summit last week was that “it’s good to know that others are in the same boat.” Indeed, our event theme of “Master Buying Mayhem” seemed to have really struck a chord as B2B professionals face an incredibly complex and volatile environment and a new buying reality in which buyers have access to more information than ever, rely on a broader network to shape their decisions, and leverage new technologies – particularly genAI and AI agents – in...
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1 month ago | 
forrester.com | Chuck Gahun |Emily Pfeiffer |Keith Johnston
Announcing the the upcoming CMS Buyer’s GuideAccording to Forrester’s data, in 2024, 90% of global –facing digital products and services over the next 12 months. Vendors – whether small or large, new or old – are racing to beef up product features to help businesses elevate customer experiences. Our 2025 CMS Wave evaluation reveals a transformed field of third-generation CMSes that are delivering new business value through to enhance content teams’ interactions with digital content.
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1 month ago | 
forrester.com | Faram Medhora |Diego Giudice |Emily Pfeiffer
I am thrilled to begin my journey as Principal Analyst, on the Enterprise Software, IT Services, and Digital Transformation team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years in Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights to technology and line of business leaders, software providers, and implementation partners.
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1 month ago | 
forrester.com | Diego Giudice |Emily Pfeiffer |Riccardo Pasto
In the rapidly evolving landscape of software development, one month can be enough to create a trend that makes big waves. In fact only a month ago Andrej Karpathy, a former head of AI at Tesla and an ex-researcher at OpenAI defined “vibe coding” in a social media post. This approach to software development uses large language models (LLMs) to prioritize the developer’s vision and user experience, moving away from conventional coding practices. The code no longer matters.
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1 month ago | 
forrester.com | Rowan Curran |Emily Pfeiffer |Keith Johnston
In the ever-evolving landscape of artificial intelligence, businesses are moving beyond traditional AI agents toward something far more transformative: agentic AI. Standalone foundation models (with RAG added) can assist with summarization and question and answer tasks – agentic AI systems can go much further – they can plan, decide, and act autonomously, orchestrating complex workflows with minimal human intervention.
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1 month ago | 
forrester.com | Emily Pfeiffer |Keith Johnston |Riccardo Pasto
Our TEI focused on businesses that had a pre-existing, primary OMS and then added modules of a newer, secondary OMS to fill functionality gaps. Our central question: why – and is it worth it? For our study, we applied the Forrester Total Economic Impact methodology, which allows us to calculate the ROI of a business decision. The TEI process includes interviewing representatives from companies that have made the business change in question.
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2 months ago | 
forrester.com | Alvin Nguyen |Emily Pfeiffer |William McKeon-White
DeepSeek: New Model & New HopesDeepSeek released the opensource AI model DeepSeek R1, with impressive performance, and significantly lower training cost. It garnered immediate attention and rapid adoption. It has outperformed many, if not all, competitors’ latest models across many commonly used AI tests.
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2 months ago | 
forrester.com | Emily Pfeiffer |William McKeon-White |Indranil Bandyopadhyay
Generative AI (genAI) continues to reshape how organizations use technology – including in digital commerce. For organizations selling online, this means reimagining internal operations and innovation, as well as customer-facing initiatives. Forrester predicts that in 2025 one in five US and EMEA retailers will launch customer-facing genAI applications. GenAI also ranked in the top ten investments for retailers and brands in 2024.
