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Dec 18, 2024 | 
forrester.com | Subhendu Pattnaik
Earlier this month, we wrapped up Forrester’s India Predictions 2025 event. I look forward to this event every year, and this year was no exception. This year’s event for India saw record turnout, with over 350 participants across three cities in India including marketing and tech leaders. The conversations were insightful and engaging, setting the stage for discussing the predictions we had lined up. Here is a summary of the key marketing predictions for India for 2025.
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Oct 13, 2024 | 
cdotrends.com | Subhendu Pattnaik
Forrester’s B2B Summit APAC in Singapore recently saw a remarkable gathering of CMOs and key marketing leaders from across the Asia Pacific region. Every year, the Summit has consistently provided a valuable platform for CMOs across the region to connect with analysts and their industry peers and discuss emerging trends in marketing. This year’s event was no exception, offering unique insights and opportunities to share and learn from others’ experiences.
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Oct 8, 2024 | 
forrester.com | Lisa Gately |Amy Bills |Subhendu Pattnaik
Marketers constantly ask how AI will shape content strategy and creation and improve business impact. Today’s announcement that Siteimprove is acquiring MarketMuse provides one potential answer, pointing to a new era with an AI-driven approach to the content lifecycle. Marketers will soon be able to create high-quality, discoverable content that engages audiences and delivers measurable business results.
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Oct 8, 2024 | 
forrester.com | Amy Bills |Su Doyle |Pushpa Marwal |Subhendu Pattnaik
Collaboration as reality, not just lip service. Viewing change as part of the journey, not a troublesome detour. Powering technology with the right people, process, and data. When Senior Analyst Su Doyle and I reviewed the Forrester State of Customer Obsession 2024 survey data, we found a thread connecting B2B companies that reach the highest level of customer obsession:They commit to putting the vision into action, and never stop.
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Oct 8, 2024 | 
forrester.com | Subhendu Pattnaik |Matthew Selheimer |Thomas Husson
Last week, the Forrester B2B APAC Summit 2024 in Singapore saw a remarkable gathering of CMOs and key marketing leaders from across the Asia Pacific region. Every year, the summit has consistently provided a valuable platform for CMOs across the region to connect with analysts and their industry peers and discuss emerging trends in marketing. This year’s event was no exception, offering unique insights and opportunities to share and learn from others’ experiences.
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Sep 23, 2024 | 
forrester.com | Jinan Budge |Bernhard Schaffrik |Subhendu Pattnaik
One of the three principles of High-performance IT (HPIT) is to build trust on a foundation of security, privacy and resilience. As a CIO, executing your strategy will be much easier if you unleash the talent of the person who plays an outsized role in building a trusted business: your Chief Information Security Officer (CISO).
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Sep 23, 2024 | 
forrester.com | Subhendu Pattnaik |Daryl Wright |Amy Hayes
Last week, Mavis Liew and I had the pleasure of hosting Forrester’s B2B Peer discussion session with a small group of CMOs from enterprises across the Asia-Pacific region. The private event format allowed an open and honest exchange about the challenges and opportunities these leaders were facing as they started planning their marketing budgets for 2025. It was an engaging conversation with a lot of interesting insights and perspectives.
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Sep 13, 2024 | 
forrester.com | Simon Daniels |Jessie Johnson |Subhendu Pattnaik
The final preparations are under way for next month’s B2B Summit EMEA in London, where it will be my distinct pleasure to present the Forrester B2B Return On Integration Honor and Program Of The Year Awards for EMEA. The Return On Integration Honor recognizes business transformation designed to maximize customer value and drive internal alignment, while the Program Of The Year Awards commend successful, best-practice program implementations that drive meaningful results for organizations.
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Sep 11, 2024 | 
forrester.com | Zhi Ying Barry |Senem Guler Biyikli |Subhendu Pattnaik |Zhi-Ying Barry
Mobile is now the main banking channel for Australian online customers. Forrester’s 2024 data shows that 75% of Australian online adults who are banking customers have done their banking on a mobile banking app on their smartphone in the past month, considerably higher than all other banking channels. But how well are Australian banks differentiating themselves when it comes to mobile banking experiences?
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Sep 10, 2024 | 
forrester.com | Ted Schadler |Srividya Sridharan |Subhendu Pattnaik
AI copilots of all kinds — new off-the-shelf solutions, custom-built applications, or those embedded in business applications — are taking off. But there’s little measurable business return yet, and much confusion. In a new report for Forrester clients, J.P. Gownder and I cut through the vendor clutter with a definition and framework for action to maximize the business value of AI copilots.
