608today

WHAT | 608today is your go-to source for everything you need to know about Madison, WI. Each morning at 6 AM, we send out a concise and curated email to kickstart your day, followed by ongoing discussions throughout the day on our social media channels. WHY | We believe our community is amazing. Our mission is to collect the most vital news, stories, and local events and present them to you in a fun and easy-to-read format: 608today. Our daily newsletter ensures you stay informed and ready for engaging conversations in your community. Meanwhile, our social media feeds deliver captivating content tailored to your active lifestyle in Madison. Our website serves as a hub for all our commentary and content, inviting you to join in on the conversation.

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Articles

10+ free things to do in Madison

1 month ago | 608today.6amcity.com | Mitch Hooper |Brianna Williams

You don’t need major funds to have major fun in Madison; just look at these free activities. We promise these free things to do are more than just an aimless walk in the park. Instead, we’re making sure you get well-researched, unique suggestions worth the trip. Chazen Museum of Art | There aren’t any course pre-requisites to explore this campus-based museum that has 25,000+ works of art in its permanent collection.
Small Business Week: Q+A with Diversions Scuba

1 month ago | 608today.6amcity.com | Mitch Hooper

Small Business Week was from May 4-10, but we’re keeping this local party rolling. After we received an influx of submissions, we knew we couldn’t stop with just one week. So, we’re back again sharing another local biz. This time it’s Diversions Scuba. They are diving into their 31st year of scuba, operating as a dedicated and passionate crew of 10 employees. We checked in with the team to see what’s bubbling at this beloved local biz. A.
Restaurant Roundup: New and coming-soon restaurants in Madison

1 month ago | 608today.6amcity.com | Mitch Hooper |Alina Hunter-Grah

Looking for the next new restaurant hitting Madison’s food scene? Check out these buzz-worthy places to eat and drink in the Isthmus — plus, some spots coming soon. Keep tabs on this list to stay ahead of the cuisine curve. And don’t forget to bookmark it. Taco Madre | 2827 Atwood Ave. | RestaurantA new Mexican restaurant is now open in the former location of Daisy Cafe, serving breakfast, lunch, and dinner with a variety of dishes like breakfast burritos, tacos, and choripollo.
Small Business Week: Q+A with Fraboni’s Italian Specialties & Delicatessen

1 month ago | 608today.6amcity.com | Mitch Hooper

Small Business Week is here, and we’re gearing up to spread the local love. We’ve chatted with some Madison small businesses to celebrate the folks who make up the backbone of our local economy. And now, we are sharing those conversations. First on our list is Fraboni’s Italian Specialties & Delicatessen, located on 108 Owen Rd. This local eatery, walk-up counter, and catering service has been in business since 1971 with a crew of 35 dedicated members.
What to buy for parents: Your 2025 gift guide for Mother's Day and Father's Day

2 months ago | 608today.6amcity.com | Sarah Leonhardt |Emily Shea-Owen

Shopping for a loved one? With Mother’s Day falling on Sunday, May 11 and Father’s Day on Sunday, June 15, it’s a great time to give a gift that says I appreciate you to parents, grandparents, neighbors, mentors, and life-long friends. Browse the cozy sweatshirts, thoughtful jewelry, and funny candles we think will do the trick:Outdoor solar lantern | $29.99 | Embossed with a hummingbird design, this solar lantern’s LED battery charges naturally throughout the day.
Where to play pickleball in Madison

2 months ago | 608today.6amcity.com | Mitch Hooper |Jonathan Shipley |Ally Geiger

Pickleball is one of the fastest-growing sports in the United States and you can discover why it’s such a big dill right here in the Isthmus. Madison is home to dozens of pickleball courts — both indoor and outdoor — and our patch is still growing. The city just approved plans to convert an old Amazon warehouse into a pickleball facility with 10 courts, and it could be finished by this summer. Until then, these local courts are where you’ll find us, paddle in hand.
15 interesting facts about Madison

2 months ago | 608today.6amcity.com | Dayten Rose |Ally Geiger

Did you know that Madison is home to the world’s largest Brat Fest? Nah, just kidding. If you know us, you know we’re here for the deep cuts — and there’s plenty of interesting factoids to go around. As connoisseurs of the quirky and unconventional, we put together a list of 608’s history, oddest characteristics, and more. Maybe you’ve lived here your whole life and know some of this, or maybe you’ll learn something new. Either way, test your local knowledge with these 15 interesting facts. 1.
Spring and summer concerts you can't miss in Madison, Wisconsin

2 months ago | 608today.6amcity.com | Mitch Hooper

It’s almost concert season in Madison and our calendar is already warming up with must-see shows and can’t-miss concerts. Here are our top recommendations. Talib Kweli | Tuesday, April 22 | Majestic Theatre | $25+ | This artist stands as one of the most important figures in hip hop and rap as he’s worked with everyone from Mos Def to Pharrell Williams.
Explained: Why New Glarus beer is only sold in Wisconsin

2 months ago | 608today.6amcity.com | Audrey Rotman |Ryan Waldman |Jonathan Shipley |Mitch Hooper

Welcome to Spotted Cow Land. New Glarus — the beer dubbed as “only in Wisconsin” — has a cult following. Some people to go extraordinary lengths to get it. The Chicago Cubs *smuggled* it across the border after a series in Milwaukee. The brew has been sold in the Badger State for the past 28 years + is in the fridge of most Wisconsin homes. But why all the hype? Let’s take a look at the history, and why the beer is only sold in Wisconsin.
Three Madison zip codes earn national recognition for rent prices

Mar 14, 2025 | 608today.6amcity.com | Mitch Hooper |Ally Geiger |Alina Hunter-Grah |Brianna Williams

When it comes to rent, less is better and these 608 zip codes reportedly offer the best shot at finding a deal. A new study from Rent Cafe ranked three Madison zip codes — 53718, 53717, and 53719 — within the national top 15 for luxury apartments at lower rent prices. The apartment-search website analyzed data across 10,000 zip codes to create a top 100 list. While the full list can be found online, we wanted to take a closer look at Madison. Here’s the 411 on 608’s top zips.