Adventure Rider

ADVrider started in 2001 with the goal of creating a special online space for adventure motorcycle riders. Initially, it was just a forum for sharing riding experiences, but it has since evolved into the most popular website for motorcycle lovers globally. Today, ADVrider boasts more than 350,000 registered users who have contributed 33 million unique posts.

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#18482

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Will Electric Motorcycles Ever Be Profitable? Ask Stark Future

1 day ago | advrider.com | Mike Botan

This news is a bit out of the ordinary for electric motorcycle manufacturers. Stark Future (Stark), the maker of the popular Stark Varg MX electric motorcycle says that it has recorded its highest ever monthly revenue of €18.3 (~$20.5M) while delivering a positive EBITDA (earnings before interest, taxes, depreciation, and amortization) of €2.8 (~$3.1M). This means that Stark was able to deliver an approximate EBITDA margin (profit) a little over 15% for the month.
Motorbooks Celebrates 60th Anniversary

1 week ago | advrider.com | Justin Hughes

Motorbooks has come a long way from its humble beginnings in 1965 inside a Minneapolis garage. From a distributor to a publisher in its own right, Motorbooks has been offering transportation-related books for 60 years, including a wide range of motorcycle topics. “Over the past sixty years, Motorbooks has become a staple in the lives of transportation enthusiasts worldwide,” said Zack Miller, Group Publisher, in a press release.
Harley-Davidson's LiveWire Investment Will Grow No More, For Now - Adventure Rider

1 week ago | advrider.com | Mike Botan

Is Harley-Davidson about to cut the cord on its LiveWire electric motorcycle brand? That’s the question that some are mulling after LiveWire’s parent, Harley-Davidson’s recent quarterly investors meeting. While the meeting was more about Harley’s quarterly performance, as a corporate parent, the discussion included the financial performance of its LiveWire electric motorcycle brand. Sales of the brand’s electric motorcycles continue to be dismal.
BMW G 310 Discontinued for Europe

1 week ago | advrider.com | Justin Hughes

Increasingly strict European emission standards have taken out many models. The latest to join them are the BMW G 310 R and GS. BMW has confirmed to MOTORRAD that these models will not receive the required updates to comply with Euro 5+ emissions and will instead be discontinued in Europe. The F 450 will take the place of BMW’s entry-level motorcycle, conveniently rated at 48 horsepower, the maximum allowed for a European A2 license.
Money Talks / Harley's 2025 Q1 Performance And Hurling Spears - Adventure Rider

1 week ago | advrider.com | Mike Botan

Harley-Davidson released its Q1 2025 financial results, and for Harley-Davidson Motor Company, pretty much all but one financial stat is miserable. Starting with the good news, sort of, the MoCo beat analysts’ earnings per share expectations at $1.07 per share. However, the “beat” earnings numbers are actually down about 38 percent per share from a year ago. That’s about it for the good news.
The War On Loud Pipes / Vermont Senate Bill 66 Targets Motorcycle Mufflers - Adventure Rider

1 week ago | advrider.com | Justin Hughes

The Vermont Senate has passed Senate Bill 66, which would crack down on vehicle noise in general and motorcycle noise in particular. It would eliminate existing legislation and replace it with more restrictive laws. Loud Pipes Annoy VermontersIt’s rather telling that the very first section of the bill specifically addresses loud pipes on motorcycles.
Photos / Photos of the Week (18-2025) - Adventure Rider

1 week ago | advrider.com | Steve Thornton

Hello, ADVrider-readers, and welcome. Here’s another set of photos submitted by our loyal correspondents, and if not loyal, at least generous, which is all we need. We begin with a Featured Photo that caught my eye right off the bat. Submitted by @Peter640, it’s a shot taken “somewhere up in the Highlands of Iceland in 2019, as my bike made its journey across from the Canadian Arctic Circle to the European Arctic Circle.
Yamaha Is Working on Airbag Technology

1 week ago | advrider.com | Justin Hughes

A recent patent application shows that Yamaha is beginning to work on motorcycle airbag technology. According to Cycle World, the patent is for a unique system that uses two acceleration sensors, one ahead of the motorcycle’s center of gravity and one behind it. This way, the computer can calculate the bike’s movement in all three dimensions, not just forward acceleration like automotive airbags.
Quiz! / A Brief History Of Motorcycling - Adventure Rider

1 week ago | advrider.com | Mike Botan

Ok, class, settle down. All you honor graduate students are in for a bit of a challenge today. Today’s exam is on the history of motorcycles. And we’re going way back to the beginning, so I hope you studied. This test will be graded on a bell curve, so don’t worry about your total score. If you are among the top students, you will receive an “A”, although your actual score may not reflect it.
Review / Ride or Die: Sensationalism Over Substance - Adventure Rider

2 weeks ago | advrider.com | Justin Hughes

The description of Ride or Die on the BBC website sounded interesting enough:Three motorcycle road racers prepare for the North West 200, the fastest and most dangerous of races. They ask whether they are risking death, testing faith or truly living? Of course, like most BBC content, it’s locked away in their iPlayer streaming service for UK viewers only. There are ways around that. Do what you want. I’m not your mother. You may not want to bother, though. I watched it so you don’t have to.