Common Tread

1 week ago | revzilla.com | Riding StyleAdv |Dustin Wheelen

Now, nearly six months into its post-KTM era, where does that leave MV Agusta? Baby steps The transfer of ownership from KTM to Art of Mobility, MV’s current parent company, is in its final stages. The brand’s existing dealer network remains operational during this period, but it plans to expand its international reach with new offices in key markets. MV identifies those markets as Europe, Oceania, Asia, and the United States.

1 week ago | revzilla.com | Riding StyleAdv |Tim Smith

Sun filtered through the trees as I pushed my new Yamaha MT-07 out of the garage, into the crisp fall morning. I glanced over at the black Honda CB300R already burbling its little single-cylinder exhaust note as it warmed up in the driveway. Was I nervous? You bet your biscuits I was. My daughter, freshly graduated from her Motorcycle Safety Foundation course, stepped out of the garage pulling on her gloves.

2 weeks ago | revzilla.com | Riding StyleAdv |Dustin Wheelen

In April, President Trump introduced a range of reciprocal tariffs on U.S. trade partners. What followed was a series of rate escalations, postponements, and negotiations with individual trading partners. All of which led to shifting policies and widespread confusion in the market. Companies began studying ways to handle the increased cost.

3 weeks ago | revzilla.com | Riding StyleAdv |Dustin Wheelen

Most people who own a motorcycle still drive a car to work. It’s easy to see why. The argument against bikes includes everything from helmet hair to bad weather. A car simply offers more comfort and convenience. It’s the cold hard truth: There are numerous reasons not to ride. However, there are just as many reasons to take two wheels instead. Ride to Work Day reminds motorcyclists of those reasons on an annual basis.

3 weeks ago | revzilla.com | Riding StyleAdv |Dustin Wheelen

Today’s electric motorcycle segment is a tale of two markets. It’s the best of times, it’s the worst of times. It’s the age of innovation, it’s the age of insolvency. For many, it’s a period of risk. For a few, it’s a period of reward. Recent developments only magnify the asymmetric state of the industry. Bad news first Bankruptcy among electric motorcycle startups is nothing new. From Alta to Sondors, from CAKE to Energica, electric moto makers are folding at an accelerated rate.