The WordStream Blog

For many years, WordStream has been a valuable resource for small businesses looking to enhance their online advertising efforts. They offer practical, enjoyable tips and strategic guidance, along with tools designed to help achieve significant goals. Now, WordStream has become WordStream by LocaliQ, supporting businesses and communities nationwide as part of the USA TODAY NETWORK.

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How to Write an AI Policy (+Free Template)

2 weeks ago | wordstream.com | Kaleigh Moore

Artificial intelligence (AI) is no longer a technology reserved only for big companies. Nearly all US small businesses (98%) use AI-enabled tools. Moreover, 91% of small businesses using AI say it will help their business grow in the future. This poses the question: Should small businesses create an AI policy for their company? In this article, we’ll cover what an AI policy is, why your business needs one, how to create an AI policy for your business, and the best practices to follow.
How to Make User Generated Content Work for You in 2025

1 month ago | wordstream.com | Kaleigh Moore |Rob Glover

If you’re a marketer or small business owner wanting to get your audience’s attention, you must be everywhere. Keeping up with content production can be daunting, from email and social media to paid campaigns and product pages. Here’s where user-generated content can help. But what is user-generated content? How can you collect it? And how can you repackage UGC to get more mileage out of it? Keep reading to find out. 7 ways to repackage UGC contentWhat is user-generated content (UGC)?
60+ Free June Marketing Ideas for Sizzlin' Hot Campaigns

Jan 14, 2025 | wordstream.com | Kristen McCormick

Engage your audience with these creative June marketing ideas for social media, blog, email, promos, and more!
Social Media Advertising 101 (+Examples, Costs, Tips & Types)

Jan 13, 2025 | wordstream.com | Kristen McCormick

This complete guide to social media advertising has everything you need to succeed with paid social—top channels, costs, pro tips, and more!
These 120+ Winter Puns Are Snow Joke

Jan 10, 2025 | wordstream.com | Rob Glover

Winter is an absolute punderland of witty writing and funny phrases. Puns add the perfect seasoning to any social media post, marketing email, or other mid-winter message you need to send. But you say your snow good at writing winter puns? Don’t flurry. We’ve collected a wintery mix of snow puns, food puns, cold-weather puns, and more. Beyond a seasonable doubt, these brrr-illiant puns will have your followers igloo’d to their screens.
The 8 SEO Trends That Will Shape Search in 2025

Jan 7, 2025 | wordstream.com | Rob Glover

“SEO is dead.”That’s an easy conclusion to come to after the last few years. Turbulent rankings, increased zero-click searches, and AI-fueled SEO heists feel like the final nails in the search coffin. The truth is, what actually died is the 2015 version of SEO. It’s no longer just about climbing a list of little blue links on Google. New technology, user behavior, and regulations changed that.
The Complete Guide to Social Media Image Sizes in 2025 [Free Templates] | WordStream

Jan 7, 2025 | wordstream.com | Susie Marino

Get a handy list of all the social media image sizes your business needs to succeed in 2025, complete with tips and free templates.
The 7 Top Content Marketing Trends for 2025

Jan 2, 2025 | wordstream.com | Rob Glover

If 2024 was the year content marketing blew up, 2025 will be the year we start to see through the settling dust. We’ll have new data to determine how much to invest in traditional SEO, get a feel for what our new tech stack looks like, and figure out where AI-powered answer engines fit in our strategy. We’ll also start to gain clarity on AI transparency and the importance of online forums in content marketing 3.0.2025 will be a year of transition in content marketing.
9 Pros Share the Best Marketing Campaigns of 2024

Dec 23, 2024 | wordstream.com | Rob Glover

It’s time to plan our 2025 marketing campaigns, and we could all use a little inspiration. So, I asked a cadre of experienced marketers to share their favorite ads and campaigns from 2024. Now, I love a good rundown of multinational corporations’ biggest, flashiest ads. But most of us market for SMBs, have limited budgets, and need to generate a lot from a little. I was delighted that the examples I got back have a healthy mix of big-brand bravado and small-business resourcefulness.
Using Reddit for Marketing: We Researched So You Don't Have to

Dec 18, 2024 | wordstream.com | Rob Glover

Reddit marketing is a tricky challenge. The community-driven platform does not suffer pushy marketers gladly. At the same time, if you can get traction in a few relevant subreddits, you’ll generate a lot of brand awareness, trust, and traffic from your target audience—many of whom aren’t active on other social networks. We wanted to know: Are the results worth the effort?