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May 13, 2024 | 
constantcontact.com | Megan Smith
Picture this: Your brand is being talked about on social media platforms, featured in news articles, and recommended in personal conversations — all without you spending a dime on advertising. What you’re seeing is earned media and the key to amplifying your brand’s voice. Instead of merely reaching your audience, turn them into brand ambassadors who share your content and recommend your business to their friends. The result? A wave of visibility and credibility that money can’t buy.
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Feb 14, 2024 | 
constantcontact.com | Michael Wood
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Feb 13, 2024 | 
constantcontact.com | Ellie Diamond
Running a small business isn’t for the faint of heart. Revenue, customer service, and everything else falls into your lap…and then there’s marketing. You’re not alone. Did you know that 4.4 million businesses open each year? That’s millions of entrepreneurs learning how to develop a digital marketing strategy to support their business. In this article, you’ll learn about the elements of digital marketing and how to use them to effectively market your small business.
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Feb 1, 2024 | 
constantcontact.com | Ellie Diamond
You only get one chance to make a last impression. Yes, you read that right. We all know first impressions matter, but your follow-through is what often seals the deal. Imagine an email reader who notices your eye-catching email subject line and opens your message. The intro hooks them, and the main message is exactly what they need to hear. Finally, they get to your call-to-action (CTA) at the bottom of the message. This is when the person decides to take the next step or not.
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Jan 26, 2024 | 
constantcontact.com | C. Edward Morgan
If you’re new to email marketing, it’s understandable to have a few questions. Although most people are familiar with what email is, not everyone understands all the ins and outs of how email works. A common question that many people have is: Does capitalization matter in email addresses? To put it very simply: No, capitalization doesn’t matter in email addresses.
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Jan 23, 2024 | 
constantcontact.com | C. Edward Morgan
Have you ever received a welcome email that made you want to do business with a company? Or an onboarding email that sparked trust and confidence in a brand? That’s the power of email sequences. An email sequence is an email marketing strategy that involves sending a series of targeted emails to subscribers according to a schedule. This strategy uses the power of email marketing automation to engage customers with relevant marketing messages.
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Jan 23, 2024 | 
constantcontact.com | Suzanne Wentley
As a business owner, you know that quality marketing takes a lot of effort and time you might not have a lot of — so you want to find ways to promote efficiency while still producing high-value content. That’s where triggered emails comes in — they’re a business owner’s dream. Here’s why: When you set up triggered email marketing campaigns, you create an automatic process to attract and engage leads.
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Jan 18, 2024 | 
constantcontact.com | Suzanne Wentley
Many entrepreneurs think that the community should be supporting their business when, in reality, it’s a mutually beneficial feedback loop that starts with the business owner. That is, the more community outreach you do on behalf of your company, the more likely it is that your business will grow and thrive. Let’s use Jeff, who owns and operates a franchised cleaning company, as an example. He has a squad of 20 or so professional cleaners who vacuum and dust both office buildings and private homes.
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Jan 18, 2024 | 
constantcontact.com | Suzanne Wentley
If time is money, it’s a waste of both to reinvent the wheel by creating a new email from scratch whenever you want to connect with a sales prospect. Yet, that’s precisely what many salespeople do when they haven’t yet created an effective sales email template. As a professional writer and marketing consultant, I know how challenging it is for people who aren’t writers or designers to whip out a fresh email message that hits the mark for the target audience.
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Jan 17, 2024 | 
constantcontact.com | C. Edward Morgan
Email preheaders are important aspects of successful email marketing campaigns. In just a few words, they inform recipients about what an email contains and why they should care. Along with the subject line, the preheader text is all a recipient sees when your email arrives in their inbox.