Contently

Oct 1, 2024 | contently.com | Poornima Apte

Storytelling Tags: diversity, Visual content Get better at your job right now. Read our monthly newsletter to master content marketing. It’s made for marketers, creators, and everyone in between.

Sep 19, 2024 | contently.com | Joni Sweet

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Getting there isn’t easy, though.

Sep 10, 2024 | contently.com | Holly Trantham

Remember when every brand seemed to be having a “brat summer?”I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Sep 4, 2024 | contently.com | Kat Lisciani

I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Needless to say, a lot has changed since then.

Aug 27, 2024 | contently.com | Jordan Teicher

Encouraging any group of employees to march in step is difficult. The process gets even harder when the team includes part-time members. Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Whether you’re looking to find new freelancers or already have external contributors helping out, you’ll benefit from a freelance onboarding process.