EFTM

EFTM

EFTM is a digital magazine focused on men’s lifestyle, created by Australians for Australians. It features a variety of content, including the latest news and reviews in the automotive sector, insights into technology, and comparisons of tech products. Additionally, it offers the latest updates and information on top lifestyle products.

National, Consumer
English
Online/Digital

Outlet metrics

Domain Authority
60
Ranking

Global

#381412

Australia

#31258

Computers Electronics and Technology/Consumer Electronics

#209

Traffic sources
Monthly visitors

Articles

  • 5 days ago | eftm.com | Daniel Tyson

    Smart, health tracking rings are becoming more popular in recent times, and Ultrahuman have announced their ‘Ring AIR’, is coming to Australia. Priced at $599, the Ring Air is will hit Australian stores in a range of colours in May, offering ‘‘the world’s lightest wearable for smarter sleep, better recovery and optimised performance with no subscription fees’ says Ultrahuman.

  • 1 week ago | eftm.com | Scott Plowman

    Skullcandy has partnered with Bose to create the new Method 360 ANC premium true wireless earbuds designed for high-fidelity audio and advanced noise cancelling. Skullcandy has previously been known for its affordable but decent audio quality headphones, but now it is branching out to more premium sound. The new Method 360 ANC earbuds include a design that fits comfortably and securely in the ear and slot nicely into a stylish sliding charging case that offers an extra 40 hours of battery life.

  • 1 week ago | eftm.com | Scott Plowman

    Navman has launched its 2025 range of dash cams with the “first-ever three-camera dash cam,” and several of last year’s mid-range models have been upgraded to full 4K resolution. The new three-camera dash cam is the MiViue True 4K Pro Surround, which provides not just front and back coverage but also side impact vision. The comprehensive dash cam includes three cameras situated in just two physical units.

  • 1 week ago | eftm.com | Scott Plowman

    Boost Mobile has launched a campaign today challenging Aussies to ‘get on a network that cuts it.” This stems from the fact that Boost Mobile has full access to the coverage provided by the Telstra Prepaid Mobile Network. The new campaign highlights Boost Mobile’s “big coverage, mega value and epic 5G” across all forms of social and digital media. Boost Mobile has access to coverage that covers 99.7% of Australia’s population, offering a stable and reliable network for users.

  • 1 week ago | eftm.com | Daniel Tyson

    OPPO announced their latest Reno series in Milan in February and the Reno 13 F 5G, Reno 13 5G and Reno 13 Pro 5G are now available to purchase in Australia. OPPO have sent over the entire range for us to check out, with Scott handling the reviews on the Reno 13 5G and Reno 13 F 5G, while I got my hands on the Reno 13 Pro 5G.