EFTM

EFTM is a digital magazine focused on men’s lifestyle, created by Australians for Australians. It features a variety of content, including the latest news and reviews in the automotive sector, insights into technology, and comparisons of tech products. Additionally, it offers the latest updates and information on top lifestyle products.

National, Consumer

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#381412

Australia

#31258

Computers Electronics and Technology/Consumer Electronics

#209

Traffic sources

Monthly visitors

Articles

ECOVACS DEEEBOT T50 PRO OMNI Review: A premium cleaner that gets everywhere

2 days ago | eftm.com | Daniel Tyson

Announced earlier this month, the ECOVACS DEEBOT T50 PRO OMNI is one of their latest models to hit the Australian market, with a slimline design and impressive suction power. Priced at $1,499 and available in-store now, as well as online. It’s Ecovac’s lowest profile robot vacuum to date with a height of just 81mm. It also brings hot water washing, tangle free brush & AIVI 3D 3.0 object detection and avoidance.
Android 16 will bring new Material Design, Safety and Security features and Gemini in more places

2 days ago | eftm.com | Daniel Tyson

Ahead of their I/O developer conference next week, Google has hosted an Android Round Table hosted by Sameer Samat, President, Android Ecosystem overnight, laying out what’s next in Android 16 which is set to launch in the coming months. The next version of Android will focus on a more personal and expressive design for Android, as well as bring their Gemni AI assistant to more devices, and deliver more safety and security features.
ASUS Vivobook 15 (x1502) Review: Performance on a budget

3 days ago | eftm.com | Daniel Tyson

Announced earlier this year, the Vivobook 15 (X1502) is now on-sale in Australia and we’re getting to take it for a spin. As a member of the more budget focused line, the Vivobook still packs a punch for the $1,299 price tag. The laptop comes with a large 15.6” IPS-level display and is powered by up to a 13th gen Intel Core i5, 16GB of RAM, 1TB M.2 SSD – all powered by 42 WHr 3-cel Li-ion battery.
Pixel 9a Review: All round smooth operator

3 days ago | eftm.com | Daniel Tyson

After a brief delay, the Google Pixel 9a has launched in Australia, bringing a new look and features including more AI to their mid-tier range. The Pixel 9a launched at the same price as last year’s Pixel 8a, with the 128GB model priced at $849. The 256GB model has seen a slight price increase over last years model, starting at $999.
Razer introduce the ergonomic Basilisk Mobile mouse and the Joro keyboard, for gaming on the go

5 days ago | eftm.com | Scott Plowman

Hot on the heels of announcing their ergonomic hybrid gaming and productivity mice, the Pro Click V2, Razer has announced ergonomic, on-the-go gaming mice and keyboards, the Razer Basilisk Mobile and the Razer Joro. The two new devices are designed to offer gaming features in a compact, lightweight device, setting the new standard for portable gaming gear.
Suffering from Stress, Anxiety or Sleep problems - try Moonbird the handheld breathing coach.

6 days ago | eftm.com | Trevor Long

This is something you’ve probably never heard of, but look – if you’re stressed and need a way to calm, Moonbird could be ideal for you and if it’s your kids needing some regulation then Moonbuddy could be ideal. Moonbird is a physical breathing guide. It literally expands and contracts in your hand allowing you to follow it’s pace and match with your breathing. Based on Scientific research this can help relax your nervous system, reduce stress and hopefully calm your mind.
HP ZBook Ultra G1a -- a workstation-class laptop with AI onboard

1 week ago | eftm.com | Scott Plowman

The HP ZBook Ultra G1a 14 is HP and AMD’s newest foray into the PC market together. It promises to deliver workstation-class performance with AI chops in a small, lightweight package. We were sent a version to review over a couple of weeks, and after putting it through its paces, we have some thoughts on it and where it sits for PC consumers.
Alienware unveils new Aurora class laptops for a more mobile gaming and productivity experience

1 week ago | eftm.com | Scott Plowman

Alienware has announced that it is releasing new Aurora laptops for the first time in nearly 20 years. The new laptops are designed to blend into the environment and allow gamers to game anywhere. The launch of the new line demarcates the divergence of the Alienware laptops into two distinct tiers:Area-51: The flagship tier designed for those after maximum performance and premium features. Aurora: The versatility tier delivers strong performance with a sleek, streamlined form factor.
WHOOP 5.0 and WHOOP MG are here, offering health and performance optimisation for anyone and everyone

1 week ago | eftm.com | Scott Plowman

The new versions of WHOOP are here, and WHOOP is no longer just for elite athletes; it is a new approach from WHOOP that now offers something for everyone. Overnight, WHOOP announced its two next-gen wearables, the WHOOP 5.0 and WHOOP MG, designed to bring personal health, longevity tracking, and performance optimisation to everyone. The new WHOOP platforms arrive with new hardware that offers a 14-day battery life in a smaller form factor.
2025 Smartphone camera shootout -- ultra-premium phones with ultra-premium photography

1 week ago | eftm.com | Scott Plowman

Each year, we perform a smartphone shootout comparing the camera results from the various flagship smartphones on the market. The problem with the single shootout of the year is that not all smartphones are released at the same time. For example, in 2023 we performed the shootout in November just after the release of the latest iPhone and Pixel smartphones but unfortunately the Samsung Galaxy S23 Ultra was getting relatively long in the tooth by then, having been released 10 months earlier.