ClickZ
ClickZ is a leading source for interactive marketing news, insights, commentary, guidance, opinions, research, and reference materials, both online and offline. We provide comprehensive coverage on a wide range of topics, including search, social media, technology, and emerging trends, with expert analysis and exclusive content.
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Global
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United Kingdom
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Business and Consumer Services/Online Marketing
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Articles
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5 days ago |
clickz.com | Zihan Lyu
EDITOR’S PICK#BUILDING BRANDS SERIES ❝ Every shelf is a potential launchpad. When we sat down with Simon Reznichky, interim CEO at Dripdash, we heard a story of resilience and innovation. When Dripdash landed in over 1,000 retail stores, it wasn’t because they followed the rules of beverage growth. They bootstrapped. They pivoted. They nearly folded when a silent co-packer bankruptcy wiped out supply. Then—one shelf, one random bodega—led to a brand breakthrough. Porter Robinson discovered the can.
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1 week ago |
clickz.com | Zihan Lyu
Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🌎 Brands are driving engagement with hyper-local, multi-touch strategies🤖 How Google Gemini 2.5 can transform your marketing strategy 📊 Analyzing social media data in 2025 with AI integrationEDITOR’S PICK#MARKETING STRATEGYTariffs are rewriting the rules of marketing in the U.S.—and speed, not scale, is now the advantage.
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1 week ago |
clickz.com | Zihan Lyu
Your browser does not support the audio element. The reinstatement of tariffs under the Trump administration has forced U.S. brands, particularly those in retail and FMCG, into a period of recalibration. While the policy is designed to shift trade dynamics, its direct pressure is being felt within marketing departments.
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2 weeks ago |
clickz.com | Zihan Lyu
Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🛍️ Ulta’s growth playbook from Shoptalk 2025🤖 4 ways media and entertainment companies are using Gemini😮 GPT-4o just replaced your creative teamEDITOR’S PICK#EGCBrand pages are losing traction, and B2B marketers are starting to notice. On LinkedIn and TikTok, it’s employees—not companies—driving reach, credibility, and pipeline.
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3 weeks ago |
clickz.com | Zihan Lyu
LEADERSHIP LENSAs CMOs and marketing executives look toward 2025, they face a challenging landscape that necessitates strategic agility and operational excellence. The most successful CMOs will effectively bridge the gap between strategic planning and execution. Gartner’s recent research highlights the three essential priorities that marketing executives should focus on in 2025 to drive enterprise growth.
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