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ClickZ is a leading source for interactive marketing news, insights, commentary, guidance, opinions, research, and reference materials, both online and offline. We provide comprehensive coverage on a wide range of topics, including search, social media, technology, and emerging trends, with expert analysis and exclusive content.

International, Trade/B2B

English

Online/Digital

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Ranking

Global

#488014

United Kingdom

#81587

Business and Consumer Services/Online Marketing

#322

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Articles

The Secrets Behind AEO, FIGS, & J.Crew's Brand Journeys | The ClickZ Digest

1 week ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🏃 Adidas says 'impactful' marketing will power brand momentum📖 How CMOs can tell stories to manage change 🤖 Agentic AI and the attention economyEDITOR’S PICKAt ClickZ, we’re always looking for ways to inspire our readers with fresh perspectives on brand building.
In influencer marketing, precision wins | The ClickZ Digest

2 weeks ago | clickz.com | Zihan Lyu

EDITOR’S PICK#INFLUENCER MARKETING Brands chasing mass exposure at Coachella 2025 found themselves outperformed by those who focused on precision. Rhode, Sol de Janeiro, Method, and Kosas proved that verified engagement, earned media value, and real-world action deliver stronger returns than follower counts. Content quality, not reach, drove results. Activations that solved real attendee needs or embedded influencers into the experience generated higher conversions and longer post-event impact.
You Heard It Here First! | The ClickZ Digest

3 weeks ago | clickz.com | Zihan Lyu

EDITOR’S PICK#BUILDING BRANDS SERIES ❝ Every shelf is a potential launchpad. When we sat down with Simon Reznichky, interim CEO at Dripdash, we heard a story of resilience and innovation. When Dripdash landed in over 1,000 retail stores, it wasn’t because they followed the rules of beverage growth. They bootstrapped. They pivoted. They nearly folded when a silent co-packer bankruptcy wiped out supply. Then—one shelf, one random bodega—led to a brand breakthrough. Porter Robinson discovered the can.
Tariffs are forcing a marketing reset in the US | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🌎 Brands are driving engagement with hyper-local, multi-touch strategies🤖 How Google Gemini 2.5 can transform your marketing strategy 📊 Analyzing social media data in 2025 with AI integrationEDITOR’S PICK#MARKETING STRATEGYTariffs are rewriting the rules of marketing in the U.S.—and speed, not scale, is now the advantage.
How Tariffs Are Reshaping Marketing in the U.S.

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. The reinstatement of tariffs under the Trump administration has forced U.S. brands, particularly those in retail and FMCG, into a period of recalibration. While the policy is designed to shift trade dynamics, its direct pressure is being felt within marketing departments.
Is your CEO posting on LinkedIn? | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🛍️ Ulta’s growth playbook from Shoptalk 2025🤖 4 ways media and entertainment companies are using Gemini😮 GPT-4o just replaced your creative teamEDITOR’S PICK#EGCBrand pages are losing traction, and B2B marketers are starting to notice. On LinkedIn and TikTok, it’s employees—not companies—driving reach, credibility, and pipeline.
AI is going to eat your search traffic | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

LEADERSHIP LENSAs CMOs and marketing executives look toward 2025, they face a challenging landscape that necessitates strategic agility and operational excellence. The most successful CMOs will effectively bridge the gap between strategic planning and execution. Gartner’s recent research highlights the three essential priorities that marketing executives should focus on in 2025 to drive enterprise growth.
Adobe Summit’s big lessons - and what to do with them | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter: 🤖 Inside Adobe Summit 2025: How AI is reshaping marketing strategy📊 Fospha’s full-funnel fix: Smarter measurement without cookies🎯 SXSW takeaways on what really drives advertising impact in 2025🧠 Gartner’s top 3 imperatives for CMOs this yearEDITOR’S PICK#ADOBESUMMIT - EVENT INSIGHTSFrom agentic AI to content automation, here’s what marketers need to know from this year’s biggest digital experience event.
5 Ways to Advertising Impact: Insights from SXSW 2025

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. Fresh from SXSW 2025, the buzz around evolving advertising effectiveness is palpable. A recent session, "The New Rules of Brand Engagement," featuring Join Han Wen, Chief Digital Marketing Officer for L'Oréal in the US, and Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships, resonated deeply with key themes highlighted in a recent Madison and Wall Substack article.
Your marketing data is lying to you | The ClickZ Digest

2 months ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🚀 How to inflation-proof your marketing in 2025💄 Rare Beauty’s Chief Marketer on winning Gen Z 📱 The smartest SMS marketing strategies for Shopify brands🤖 The AI marketing revolution—major brands going all-inEDITOR’S PICK#MARKETING ANALYTICS ❝ Marketers are drowning in data, yet starving for insights.