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ClickZ is a leading source for interactive marketing news, insights, commentary, guidance, opinions, research, and reference materials, both online and offline. We provide comprehensive coverage on a wide range of topics, including search, social media, technology, and emerging trends, with expert analysis and exclusive content.

International, Trade/B2B

English

Online/Digital

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Domain Authority

Ranking

Global

#488014

United Kingdom

#81587

Business and Consumer Services/Online Marketing

#322

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Articles

Aligning CIOs and CMOs for Success in the AI Era

2 weeks ago | clickz.com | Zihan Lyu

EDITOR’S PICK#BRAND CASE STUDYThirdLove’s growth story is built on data, fit, and fan loyalty—not mall stores or markdowns. With 78 bra sizes, a 60% repeat customer rate, and a $69M revenue milestone in 2024, ThirdLove has redefined what a direct-to-consumer brand can achieve in a crowded intimates market. Led by ex-Google and Sequoia talent, the brand’s focus on personalized tools like Fit Finder and a rewards program that drives real engagement has created standout loyalty—and serious retention.
The triple-P framework for brand search

3 weeks ago | clickz.com | Zihan Lyu

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Can the CMO ever be replaced by a piece of kit? | The ClickZ Digest

4 weeks ago | clickz.com | Zihan Lyu

🎟️ Your Invite to The Lead Summit 2025 — On UsThe Lead Summit is where iconic brands, high-growth disruptors, and cutting-edge tech come together to shape the future of commerce, marketing, and innovation. As an official partner, ClickZ is excited to extend a special offer to our readers 🎉 ✅Work at a brand or retailer? You can attend for FREE. Just add our name “ClickZ” in the “how did you hear about us?” field when registering.
The Secrets Behind AEO, FIGS, & J.Crew's Brand Journeys | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🏃 Adidas says 'impactful' marketing will power brand momentum📖 How CMOs can tell stories to manage change 🤖 Agentic AI and the attention economyEDITOR’S PICKAt ClickZ, we’re always looking for ways to inspire our readers with fresh perspectives on brand building.
In influencer marketing, precision wins | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

EDITOR’S PICK#INFLUENCER MARKETING Brands chasing mass exposure at Coachella 2025 found themselves outperformed by those who focused on precision. Rhode, Sol de Janeiro, Method, and Kosas proved that verified engagement, earned media value, and real-world action deliver stronger returns than follower counts. Content quality, not reach, drove results. Activations that solved real attendee needs or embedded influencers into the experience generated higher conversions and longer post-event impact.
You Heard It Here First! | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

EDITOR’S PICK#BUILDING BRANDS SERIES ❝ Every shelf is a potential launchpad. When we sat down with Simon Reznichky, interim CEO at Dripdash, we heard a story of resilience and innovation. When Dripdash landed in over 1,000 retail stores, it wasn’t because they followed the rules of beverage growth. They bootstrapped. They pivoted. They nearly folded when a silent co-packer bankruptcy wiped out supply. Then—one shelf, one random bodega—led to a brand breakthrough. Porter Robinson discovered the can.
Tariffs are forcing a marketing reset in the US | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🌎 Brands are driving engagement with hyper-local, multi-touch strategies🤖 How Google Gemini 2.5 can transform your marketing strategy 📊 Analyzing social media data in 2025 with AI integrationEDITOR’S PICK#MARKETING STRATEGYTariffs are rewriting the rules of marketing in the U.S.—and speed, not scale, is now the advantage.
How Tariffs Are Reshaping Marketing in the U.S.

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. The reinstatement of tariffs under the Trump administration has forced U.S. brands, particularly those in retail and FMCG, into a period of recalibration. While the policy is designed to shift trade dynamics, its direct pressure is being felt within marketing departments.
Is your CEO posting on LinkedIn? | The ClickZ Digest

2 months ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🛍️ Ulta’s growth playbook from Shoptalk 2025🤖 4 ways media and entertainment companies are using Gemini😮 GPT-4o just replaced your creative teamEDITOR’S PICK#EGCBrand pages are losing traction, and B2B marketers are starting to notice. On LinkedIn and TikTok, it’s employees—not companies—driving reach, credibility, and pipeline.
AI is going to eat your search traffic | The ClickZ Digest

2 months ago | clickz.com | Zihan Lyu

LEADERSHIP LENSAs CMOs and marketing executives look toward 2025, they face a challenging landscape that necessitates strategic agility and operational excellence. The most successful CMOs will effectively bridge the gap between strategic planning and execution. Gartner’s recent research highlights the three essential priorities that marketing executives should focus on in 2025 to drive enterprise growth.