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How AI Is Upending Marketing

3 weeks ago | clickz.com | Zihan Lyu

EDITOR’S PICKThe ClickZ team touched down in two cities this week — and we came back with fresh takes worth your scroll. From the boldest brand moments at Shoptalk Europe to the emotion-led creativity on display at SXSW London, our editors were on the ground to spot the ideas shaping marketing’s next chapter.
How Brands Are Winning the Race for Consumer Attention

4 weeks ago | clickz.com | Zihan Lyu

EDITOR’S PICK#BRAND MOVESNike’s back on Amazon. After years of betting big on DTC, Nike is reversing course. Its return to Amazon reflects a pragmatic shift: visibility and convenience now outweigh the desire for total channel control. With sales softening and costs rising, the brand is rebalancing reach and performance — cutting off unauthorized resellers, reclaiming brand presence, and rebuilding wholesale ties. But the real challenge isn't distribution — it's measurement.
Nike’s Amazon U-Turn – Why the Swoosh Is Back and What It Means

1 month ago | clickz.com | Zihan Lyu

Nike's Original Exit from AmazonIn 2019, Nike made waves by cutting ties with Amazon – a move aimed at tightening control over its brand and pushing more sales through its own direct-to-consumer channels. At the time, Nike hoped to combat issues like counterfeit goods by focusing on its own website and stores. Its limited pilot partnership with Amazon hadn’t delivered on expectations around brand control or sales performance.
Aligning CIOs and CMOs for Success in the AI Era

1 month ago | clickz.com | Zihan Lyu

EDITOR’S PICK#BRAND CASE STUDYThirdLove’s growth story is built on data, fit, and fan loyalty—not mall stores or markdowns. With 78 bra sizes, a 60% repeat customer rate, and a $69M revenue milestone in 2024, ThirdLove has redefined what a direct-to-consumer brand can achieve in a crowded intimates market. Led by ex-Google and Sequoia talent, the brand’s focus on personalized tools like Fit Finder and a rewards program that drives real engagement has created standout loyalty—and serious retention.
The triple-P framework for brand search

1 month ago | clickz.com | Zihan Lyu

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Can the CMO ever be replaced by a piece of kit? | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

🎟️ Your Invite to The Lead Summit 2025 — On UsThe Lead Summit is where iconic brands, high-growth disruptors, and cutting-edge tech come together to shape the future of commerce, marketing, and innovation. As an official partner, ClickZ is excited to extend a special offer to our readers 🎉 ✅Work at a brand or retailer? You can attend for FREE. Just add our name “ClickZ” in the “how did you hear about us?” field when registering.
The Secrets Behind AEO, FIGS, & J.Crew's Brand Journeys | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🏃 Adidas says 'impactful' marketing will power brand momentum📖 How CMOs can tell stories to manage change 🤖 Agentic AI and the attention economyEDITOR’S PICKAt ClickZ, we’re always looking for ways to inspire our readers with fresh perspectives on brand building.
In influencer marketing, precision wins | The ClickZ Digest

2 months ago | clickz.com | Zihan Lyu

EDITOR’S PICK#INFLUENCER MARKETING Brands chasing mass exposure at Coachella 2025 found themselves outperformed by those who focused on precision. Rhode, Sol de Janeiro, Method, and Kosas proved that verified engagement, earned media value, and real-world action deliver stronger returns than follower counts. Content quality, not reach, drove results. Activations that solved real attendee needs or embedded influencers into the experience generated higher conversions and longer post-event impact.
You Heard It Here First! | The ClickZ Digest

2 months ago | clickz.com | Zihan Lyu

EDITOR’S PICK#BUILDING BRANDS SERIES ❝ Every shelf is a potential launchpad. When we sat down with Simon Reznichky, interim CEO at Dripdash, we heard a story of resilience and innovation. When Dripdash landed in over 1,000 retail stores, it wasn’t because they followed the rules of beverage growth. They bootstrapped. They pivoted. They nearly folded when a silent co-packer bankruptcy wiped out supply. Then—one shelf, one random bodega—led to a brand breakthrough. Porter Robinson discovered the can.
Tariffs are forcing a marketing reset in the US | The ClickZ Digest

2 months ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🌎 Brands are driving engagement with hyper-local, multi-touch strategies🤖 How Google Gemini 2.5 can transform your marketing strategy 📊 Analyzing social media data in 2025 with AI integrationEDITOR’S PICK#MARKETING STRATEGYTariffs are rewriting the rules of marketing in the U.S.—and speed, not scale, is now the advantage.