HYPEBAE
Driven by a culture that embraces innovation and challenges norms, HYPEBAE stands out as a leading platform in today's landscape influenced by powerful women. A part of HYPEBEAST, which is known for its editorial-focused commerce and news, HYPEBAE serves as a women's editorial branch dedicated to highlighting today's female influencers in fashion and culture. It offers a carefully curated selection of themes centered on women's empowerment, alongside a news section that tackles significant cultural stories. At the core of HYPEBAE is its compelling editorial content. Motivated by the remarkable achievements of women around them, our editorial team is committed to highlighting the amazing contributions of their peers. We cover a range of talents, from stylists and designers to musicians and performers, focusing on their strength and resilience. Through opinion pieces, detailed interviews, and investigative articles, our content authentically reflects how women engage with the world. With its original fashion editorials, HYPEBAE has established a distinctive voice. We use photography as a powerful medium to continually express our unique vision through fashion styling and creative artistry. Our narratives are visually engaging, developed in collaboration with some of the most talented creators today. Our editorials engage in ongoing conversations about the complex themes related to gender and fashion, responding to the evolving landscape of our culture.
Outlet metrics
Global
#131226
United States
#69015
Lifestyle/Fashion and Apparel
#2025
Articles
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2 days ago |
hypebae.com | Navi Ahluwalia
Burberry is back with another summer-ready campaign, this time setting its sights on British music culture. Taking us back to the fields where it all began, the new campaign revolves around the U.K. festival scene, harking back to the glory days of outdoor music events.
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2 days ago |
hypebae.com | Navi Ahluwalia
Gucci‘s newest campaign takes place in Cannes, celebrating the ever-iconic GG Monogram. Starring model Emily Ratajkowski, the new visuals are photographed by Daniel Arnold, exploring juxtaposing themes of movement and stillness and presence and ease. Capturing the campaign’s protagonists as they move through city crowds and the calmness of the beach, the GG Monogram continuously ties everything together.
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2 days ago |
hypebae.com | Navi Ahluwalia
British-Indian designer Supriya Lele has collaborated with Mango to launch “A Summer Reverie,” a collection that pays tribute to our favorite season. The partnership also marks the launch of Mango Collective, a new platform that aims to celebrate the creativity and innovation of rising designers. Developed to bring “fresh perspectives to the fashion world,” the platform features Lele as the first designer. The collection comprises 34 pieces, centered on the warmth and allure of the summer season.
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2 days ago |
hypebae.com | Navi Ahluwalia
9 Mins ago Share this article Fashion 9 Mins ago 0 Hips did not lie last fashion week season, and now, it seems like what started as a playful runway trend is beginning to infiltrate our underwear drawers. At Fall/Winter 2025 shows, several designers opted to accentuate and highlight the hip area through structured details, exaggerated silhouettes and contrasting fabrics.
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3 days ago |
hypebae.com | Navi Ahluwalia
PUMA has reunited with Korean label OPEN YY for a second time, celebrating the launch of the all-new H-Street silhouette. Blending sports heritage with modern streetwear influences, the new collaboration is rooted in OPEN YY’s signature sensibility and PUMA’s sportswear prowess. Featuring three new colorways of the H-Street sneaker, the collaboration offers hues of beige, blue and white, spotlighting the streamlined silhouette in all its glory.
HYPEBAE journalists
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