HYPEBAE
Driven by a culture that embraces innovation and challenges norms, HYPEBAE stands out as a leading platform in today's landscape influenced by powerful women. A part of HYPEBEAST, which is known for its editorial-focused commerce and news, HYPEBAE serves as a women's editorial branch dedicated to highlighting today's female influencers in fashion and culture. It offers a carefully curated selection of themes centered on women's empowerment, alongside a news section that tackles significant cultural stories. At the core of HYPEBAE is its compelling editorial content. Motivated by the remarkable achievements of women around them, our editorial team is committed to highlighting the amazing contributions of their peers. We cover a range of talents, from stylists and designers to musicians and performers, focusing on their strength and resilience. Through opinion pieces, detailed interviews, and investigative articles, our content authentically reflects how women engage with the world. With its original fashion editorials, HYPEBAE has established a distinctive voice. We use photography as a powerful medium to continually express our unique vision through fashion styling and creative artistry. Our narratives are visually engaging, developed in collaboration with some of the most talented creators today. Our editorials engage in ongoing conversations about the complex themes related to gender and fashion, responding to the evolving landscape of our culture.
Outlet metrics
Global
#141127
United States
#70096
Lifestyle/Fashion and Apparel
#2156
Articles
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3 days ago |
hypebae.com | Kleigh Balugo
In 2019, Euphoria graced our screens for the first time. The show’s bold light-reflecting makeup, consisting of gem-embellished cat eyes and chunky glitter tears, were in direct opposition of its dark plot lines. Although the show’s controversial themes sparked debate online — its captivating makeup looks, executed by Donni Davy, were the reason fans continued to tune in.
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3 days ago |
hypebae.com | Kleigh Balugo
In 2025, strawberry and vanilla scents just don’t cut it anymore. For beauty brands, scent is a vital part of the experience, and that’s especially evident in the internet’s affinity for complex scent profiles. No matter if you’re in the market for a new lip balm or your next signature perfume — you’ve definitely noticed that guava products are taking up major space, both on the shelves and in our minds.
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3 days ago |
hypebae.com | Kleigh Balugo
Wildflower Cases just dropped its dreamiest collaboration ever. The brand, founded by Devon Lee Carlson and Sydney Carlson, joined forces with longtime friend Bella Hadid to release limited-edition phone accessories — with Hadid’s Orebella perfumes serving as inspiration for the collection. The two-piece capsule harps on the trio’s unbreakable friendship, while also serving as the perfect complement to the Orebella scents.
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5 days ago |
hypebae.com | Kleigh Balugo
As Prada Beauty‘s global partner, Sabrina Carpenter is always sporting the brand’s luxe makeup products. In her recent “Manchild” music video, Carpenter alluded to a new launch from Prada Beauty that was finally made clear. Although you might not have caught it, Carpenter was snacking on Prada-branded banana candies in the video — and Prada Beauty officially announced that a new “Banana Yellow” lip balm is being added to its lineup.
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1 week ago |
hypebae.com | Navi Ahluwalia
Fashion 38 Mins ago 49 Thoughtfully made clothing takes time. At least, that’s the belief of Esme Marsh, founder of London-based label This Uniform. Built around the principles of slow fashion and functionality, the rising brand has a very clear idea of what it is and what it’s not — something that’s increasingly difficult to do with today’s rapidly changing trend cycle.
HYPEBAE journalists
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