HYPEBAE

Driven by a culture that embraces innovation and challenges norms, HYPEBAE stands out as a leading platform in today's landscape influenced by powerful women. A part of HYPEBEAST, which is known for its editorial-focused commerce and news, HYPEBAE serves as a women's editorial branch dedicated to highlighting today's female influencers in fashion and culture. It offers a carefully curated selection of themes centered on women's empowerment, alongside a news section that tackles significant cultural stories. At the core of HYPEBAE is its compelling editorial content. Motivated by the remarkable achievements of women around them, our editorial team is committed to highlighting the amazing contributions of their peers. We cover a range of talents, from stylists and designers to musicians and performers, focusing on their strength and resilience. Through opinion pieces, detailed interviews, and investigative articles, our content authentically reflects how women engage with the world. With its original fashion editorials, HYPEBAE has established a distinctive voice. We use photography as a powerful medium to continually express our unique vision through fashion styling and creative artistry. Our narratives are visually engaging, developed in collaboration with some of the most talented creators today. Our editorials engage in ongoing conversations about the complex themes related to gender and fashion, responding to the evolving landscape of our culture.

International, Consumer, Women

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#131226

United States

#69015

Lifestyle/Fashion and Apparel

#2025

Traffic sources

Monthly visitors

Articles

Alexa Chung Reclaims Her Festival Queen Crown With Burberry

2 days ago | hypebae.com | Navi Ahluwalia

Burberry is back with another summer-ready campaign, this time setting its sights on British music culture. Taking us back to the fields where it all began, the new campaign revolves around the U.K. festival scene, harking back to the glory days of outdoor music events.
Emily Ratajkowski Is the Star of Gucci's New GG Monogram Campaign

2 days ago | hypebae.com | Navi Ahluwalia

Gucci‘s newest campaign takes place in Cannes, celebrating the ever-iconic GG Monogram. Starring model Emily Ratajkowski, the new visuals are photographed by Daniel Arnold, exploring juxtaposing themes of movement and stillness and presence and ease. Capturing the campaign’s protagonists as they move through city crowds and the calmness of the beach, the GG Monogram continuously ties everything together.
Supriya Lele Launches "A Summer Reverie" With Mango

2 days ago | hypebae.com | Navi Ahluwalia

British-Indian designer Supriya Lele has collaborated with Mango to launch “A Summer Reverie,” a collection that pays tribute to our favorite season. The partnership also marks the launch of Mango Collective, a new platform that aims to celebrate the creativity and innovation of rising designers. Developed to bring “fresh perspectives to the fashion world,” the platform features Lele as the first designer. The collection comprises 34 pieces, centered on the warmth and allure of the summer season.
SKIMS's Newest Launch Proves That This Runway Trend Is About to Take Over

2 days ago | hypebae.com | Navi Ahluwalia

9 Mins ago Share this article Fashion 9 Mins ago 0 Hips did not lie last fashion week season, and now, it seems like what started as a playful runway trend is beginning to infiltrate our underwear drawers. At Fall/Winter 2025 shows, several designers opted to accentuate and highlight the hip area through structured details, exaggerated silhouettes and contrasting fabrics.
OPEN YY and PUMA Blend Sporting Heritage With Streetwear

3 days ago | hypebae.com | Navi Ahluwalia

PUMA has reunited with Korean label OPEN YY for a second time, celebrating the launch of the all-new H-Street silhouette. Blending sports heritage with modern streetwear influences, the new collaboration is rooted in OPEN YY’s signature sensibility and PUMA’s sportswear prowess. Featuring three new colorways of the H-Street sneaker, the collaboration offers hues of beige, blue and white, spotlighting the streamlined silhouette in all its glory.
Balenciaga Just Dropped a Britney Collaboration and the Internet Has Lost It

3 days ago | hypebae.com | Navi Ahluwalia

Demna just dropped his final Balenciaga collection, dubbed “Spring 2026 Exactitudes,” offering a culmination of his greatest hits for the house. Among those hits is something a little more literal, a collaboration with Britney Spears. First teased at the brand’s Spring/Summer 2025 show, the collaboration sees house musician (and Demna’s partner) BFRND remixing classic Britney tracks for a new audience.
SKIMS Just Dropped the Ultimate Hip Enhancer

3 days ago | hypebae.com | Navi Ahluwalia

1 of 2 2 of 2 Fashion 3 Mins ago 0 Hot off the heels of its viral Pierced Nipple Bra, everyone’s favorite shapewear brand, SKIMS, is back with another controversial new launch. Dubbed Ultimate Hip, the new “mid-level compression solution” is crafted with soft foam pads embedded at the hip, designed to give you that hourglass figure you so desire.
Rosè and RIMOWA Are a Match Made in Heaven

4 days ago | hypebae.com | Navi Ahluwalia

RIMOWA is back with the latest instalment of its “Never Still” campaign, expanding its exploration into themes of “purposeful travel, personal evolution and the pursuit of progress.” Looking at the stories that come from movement, the fifth part of the campaign taps global superstars like BLACKPINK’s Rosé, Jay Chou and Sir Lewis Hamilton. As part of the campaign, Rosé looks at the ways travel shapes her sense of self as an artist, looking at the meaning of home and what’s really important to her.
Aurembiaix's Fourth Collection Is an Ode to Friendship

4 days ago | hypebae.com | Navi Ahluwalia

Barcelona-based womenswear label Aurembiaix just presented “Collection 4” through a runway show in its hometown. Founded in 2021 by the Catalan-Anglo design duo, Flor Violeta Sobrequés and Chloe Campbell, the brand takes inspiration from “unsung stories of female tenacity.”Taking its name from the last Countess of Urgell, who lived in Barcelona back in the 12th century, the brand pays tribute to her powerful legacy through its femme-forward designs.
Mahila Intimates Returns With Its Second Collection

5 days ago | hypebae.com | Navi Ahluwalia

Mahila Intimates, the rising, London-based label from sisters Jasmine and Bella Muller, is finally back with its second collection. After a pretty impressive debut back in 2024, the brand returns with a new drop a year later that takes inspiration from modern-day girlhood. First founded as both a clothing brand and a platform for women, Mahila aims to put women at the forefront of its designs and its conversations, encouraging its community to express themselves in whatever way they desire.