HYPEBAE

Driven by a culture that embraces innovation and challenges norms, HYPEBAE stands out as a leading platform in today's landscape influenced by powerful women. A part of HYPEBEAST, which is known for its editorial-focused commerce and news, HYPEBAE serves as a women's editorial branch dedicated to highlighting today's female influencers in fashion and culture. It offers a carefully curated selection of themes centered on women's empowerment, alongside a news section that tackles significant cultural stories. At the core of HYPEBAE is its compelling editorial content. Motivated by the remarkable achievements of women around them, our editorial team is committed to highlighting the amazing contributions of their peers. We cover a range of talents, from stylists and designers to musicians and performers, focusing on their strength and resilience. Through opinion pieces, detailed interviews, and investigative articles, our content authentically reflects how women engage with the world. With its original fashion editorials, HYPEBAE has established a distinctive voice. We use photography as a powerful medium to continually express our unique vision through fashion styling and creative artistry. Our narratives are visually engaging, developed in collaboration with some of the most talented creators today. Our editorials engage in ongoing conversations about the complex themes related to gender and fashion, responding to the evolving landscape of our culture.

International, Consumer, Women

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#131226

United States

#69015

Lifestyle/Fashion and Apparel

#2025

Traffic sources

Monthly visitors

Articles

Netflix ‘Wednesday’ Season 2: Release Dates

1 day ago | hypebae.com | Gigi Fong

Jenna Ortega returns to Tim Burton and Netflix‘s hit show, Wednesday. According to Netflix, Season 2 of the thriller features two release dates — part one releasing on August 6 and part two releasing on September 3. After a successful first season, Ortega revealed that one aspect of the series made “no sense” to her: her character’s love life — and fans agreed. Luckily for those fans, Ortega has already begun pitching for the next season.
Cou Cou Intimates Celebrates Earth Day In Style

2 days ago | hypebae.com | Gigi Fong

Thai actress and filmmaker Prim Patnasiri takes Cou Cou Intimates on an Earth Day adventure. Lensed in Patnasiri‘s favorite corner of the world, Koh Kood, the campaign follows the star on the “beautiful island located in the Trat province in the Gulf of Thailand. As a local, Prim often retreats from her home base in Bangkok to the crystal clear beaches of Koh Kood, where she enjoys free diving” and lounging in the label’s celebrity-approved silhouettes,” the press release stated.
Ari Lennox's “Soft Girl Era” Is Pretty In Pink

2 days ago | hypebae.com | Gigi Fong

GRAMMY-nominated singer Ari Lennox releases music video for her well-loved single, “Soft Girl Era.”Already the most added song on urban radio lists, Lennox quickly followed up with a pretty in pink music video. “Okay, Courtney,” a fan commented hilariously, referencing the artist’s real name. “The choreo, the bonnet, and the SPLIT,” another chimed in. Directed by Chris Robinson, the new video follows Lennox and her besties as they declare their soft girl needs. The best part?
How To Start An Upcycling Fashion Brand: Expert

3 days ago | hypebae.com | Gigi Fong

3 Mins ago Share this article 1 of 2 2 of 2 Culture 3 Mins ago 35 Welcome to Hypebae’s new advice column, Field Notes. This series will provide you with everything you need to know about tapping into your dream industry. Whether you’re an emerging designer, stylist, photographer or simply creatively inclined and seeking to make your side hustle your main gig, Field Notes is for you.
Zendaya Is Larger-than-life In Louis Vuitton's Latest Campaign

6 days ago | hypebae.com | Gigi Fong

Louis Vuitton unveils its 2025 Resort campaign starring Zendaya. Styled by her sartorial counterpart, Law Roach, the campaign features Zendaya along the Italian Riviera. This time larger-than-life, the campaign lensed by Inez & Vinoodh photographers Inez Van Lamsweerde and Vinoodh Matadin, features the star in postcard form.
Ramisha Sattar Transforms Coachella Into The Ultimate Girls Room

6 days ago | hypebae.com | Gigi Fong

3 Mins ago Share this article 1 of 4 2 of 4 3 of 4 4 of 4 Culture 3 Mins ago 98 Glam shots, Chappell Roan and your best ‘fit on big lo-fi screens, that was the vibe at Pinterest‘s Coachella activation, crafted by none other than Ramisha Sattar. If you’re new to the festival, just know that the girls spend months scrolling through Pinterest sourcing the perfect look, so they deserve this spotlight.
Here's Your First Official Look at Jacquemus x Timberland

6 days ago | hypebae.com | Navi Ahluwalia

Just a week after Jacquemus teased its latest collaboration on Instagram, our first look is here. Teaming up with the footwear powerhouse that is Timberland, the duo is cashing in on the boat shoe’s resurgence by releasing a new take on the 3-Eye Lug Boat Shoe. Titled “La Bateau,” the new silhouette was first introduced by Timberland in 1978 and since then, has become a staple piece in the summer wardrobe.
Versace's "La Vacanza" Collection Is Back

1 week ago | hypebae.com | Navi Ahluwalia

Versace is connecting with its “oceanic roots” for its latest “La Vacanza” collection, tapping into the Mediterranean mythology that underpins it. Offering pieces that transition from swimwear to leisure and all things in between, the collection features a slew of silhouettes each adorned with new versions of the signature Tresors de la Mer motif.
Reformation's Newest Launch Will Make You "Good in Bed"

1 week ago | hypebae.com | Navi Ahluwalia

Off the back of some killer launches ft Pete Davidson and Devon Lee Carlson, Reformation is back with a whole new category. Entering into the sleepwear world for the very first time, the it-girl label is launching a six-piece collection filled with the comfiest, coziest and cutest silhouettes. Featuring classic styles like shorts and camis, the collection also takes inspiration from vintage nightgowns — that may well double up as fully-fledged summer dresses. Sleepwear as outerwear, anyone?
How Miley Cyrus' 'Something Beautiful' Defies Music Industry Trends

1 week ago | hypebae.com | Gigi Fong

Music 46 Mins ago 2.6K Following a highly successful collaboration with Beyoncé, Miley Cyrus announced an upcoming visual album. Less than two weeks later she released two visuals and a teaser confirming that Something Beautiful will defy every trend and expectation. The latest iconic move? Booking a slot at the Tribeca Film Festival to premiere the visual album.