KBFB-FM (Dallas, TX)

KBFB, also known as "97.9 The Beat," is a radio station serving the Dallas/Fort Worth area with an Urban Contemporary music format. The station is owned by Radio One and shares its ownership with sister station KSOC-FM. Both stations operate from studios situated in the Galleria Area of North Dallas, while the transmitter for KBFB is located in Cedar Hill.

Local

English

Radio

Outlet metrics

Domain Authority

Ranking

Global

#548932

United States

#151510

Arts and Entertainment/Music

#1959

Traffic sources

Monthly visitors

Articles

Shaboozey and BigXThaPlug Shut Down Margaret Hunt Bridge

1 week ago | thebeatdfw.com | Jazzi Black

Dallas commuters leaving work around 5 P.M. on Tuesday caught country artist Shaboozey in production for a music video featuring BigXthaPlug on Dallas’ Margaret Hunt Hill Bridge. WFAA spoke with sources close to the duo who reported they were filming for a new song “Highway Highway” that has yet to be released. This comes as no surprise since BigXthaPlug is currently gearing up for the release of his country EP that will include Jelly Roll, Luke Combs and DFW native Post Malone.
Nate Jackson at The Pavilion at Toyota Music Factory Sweepstakes

1 week ago | thebeatdfw.com | Nia Noelle

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Bone Thugs-N-Harmony and Three 6 Mafia Sweepstakes

1 week ago | thebeatdfw.com | Nia Noelle

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Win Tickets to See Erykah Badu on Juneteenth

2 weeks ago | thebeatdfw.com | Nia Noelle

97.5 The Beat has your chance to win tickets to see Erykah Badu on Juneteenth! Text the keyword BADU to 24042 for your chance to win! Text messages and data rates may applySTAY INFORMED! CLICK HERE TO SIGN UP FOR OUR NEWSLETTER! Thank you for subscribing! Please be sure to open and click your first newsletter so we can confirm your subscription.
Protests Across The DFW Are Happening This Weekend: Things to Know

2 weeks ago | thebeatdfw.com | Jazzi Black

North Texas law enforcement is gearing up for one of the largest protests in history this weekend! 50501, a grassroots movement, is holding demonstrations for the “No Kings Day of Mobilizations” across the country on Saturday, June 14. According to their website, this initiative is aimed to be a,” day of defiance. From city blocks to small towns, from courthouse steps to community parks, we’re taking action to reject authoritarianism—and show the world what democracy really looks like.
DFW Brought Home Major Honors At 2025 BET Awards

2 weeks ago | thebeatdfw.com | Jazzi Black

The 2025 BET Awards will certainly be one to remember as the network celebrated “25 Years of Culture’s Biggest Night”! The ceremony was hosted by Kevin Hart with hip-hop legend MC Lyte also known as “The Voice” moderating the show. With many exciting moments including the 106 & Park reunion or surprise presenters Kai Cenat and Druski, nothing was more thrilling for DFW natives than seeing two of our biggest superstars be honored for their contribution to entertainment.
A New COVID Variant Has Made it's Way to the U.S.

2 weeks ago | thebeatdfw.com | Jazzi Black

There’s a new COVID-19 variant on the loose and it’s officially made it’s way to North America. The NB.1.8.1 was first identified in January 2025 and is linked to a large surge in China. Since then, the virus has been detected in multiple locations across the United States including California, Washington State, Virginia, and New York according to the Centers for Disease Control and Prevention.
Income Needed to Rent Comfortably in 50 U.S. Cities Including Dallas

3 weeks ago | thebeatdfw.com | Jarrett Huff

Renting in Dallas, Texas, has become increasingly challenging as the cost of living rises across the United States. According to a Zillow analysis published on May 12, 2025, renters in Dallas now need to earn approximately $71,413 annually to afford the median rent without exceeding the 30% affordability threshold. This figure reflects a 28.6% increase in the income needed compared to 2020, underscoring how rental costs in the city have outpaced wage growth over recent years.
Chaos, Combat & Charisma: Prime Video Releases The Final Electrifying Trailer For ‘Heads Of State’ Starring Idris Elba & John Cena

3 weeks ago | thebeatdfw.com | Davonta Herring

Today (June 4th), Prime Video shared the second and final trailer for one of the most highly anticipated films of the summer.
Gallery: See Why We Are Obsessed With Looks From The Straw Press Tour From Teyana Taylor, Sherri Shepherd, & Taraji P Henson

3 weeks ago | thebeatdfw.com | Lauren Williams

Teyana Taylor, Taraji P. Henson, and Sherri Shepherd are bringing the heat to Straw movie press tour fashion. Ahead of the film’s Netflix debut this Friday, June 6, the trio has been serving bold, stylish looks at every NYC stop — and we’re taking notes. All of these Black women powerhouses know how to work a camera. From knowing their angles to dressing for their body types, they are the blueprint for stand-out style. Keep scrolling for details on their recent fly press fits.